3D Technology

Emerging Technology: The 3D Experience

Group 5Macky Villagarcia

Martin ReyesMichelle ZhouSteven SuikiWinnie Ren

Sanaz Sadeghi

13 Dec 2010


I. Technology Description

II. Applications

III. Cost-Benefit Analysis

IV. Ethical Implications

V. Nation-Building Implications

I. Technology Description

A. Technical Environment

B. Trends in the Technology

C. SWOT Analysis


• http://www.rocketboom.com/rbtech-3d/

http://www.rocketboom.com/rbtech-3d/


• Optical illusion of Depth

• Implementation requires 3 elements:– rate of projection

screen refresh achieve to 120 frames/second

– infrared signal transmitter

– pair of 3D stereo glasses to receive the infrared signal


“3D has come a long way in the past 100 years we’re now hurtling towards a point where 3D is becoming blended into the very fabric of society. It’s not just about watching 3D content in the cinema anymore as 3D TVs take off. Soon, 3D personal cameras and more new and exciting tools will arrive on the scene expanding the options for consumers and professionals alike. Just like we wake up and see in three dimensions every day. We’ll soon come to expect 3D entertainment to be the norm.” – Buzz Hayes, Sr. VP, Sony’s 3D Technology Center


• Anaglyphic plastic 3D glasses– With plastic red and cyan glasses– Images are made up of 2 color layers,

superimposed, but offset with respect to each other to produce a depth effect

• Polarization– 2 images are projected, superimposed,

onto the same screen through different polarizing filters


• Alternate frame sequencing– Alternately displays different

perspective for each eye– Uses liquid crystal or active shutter

glasses

• Autostereoscopic– Current trend– Eliminates the eyeglasses &

present the depth as it is– Initially developed by Sharp

• DFD / Depth-Fused 3D– New technology that doesn’t use special

glasses– NTT

• Japanese company• uses the principle of illusion to develop the

three-.dimensional image technology

• Other devices will also start using 3D technology– Desktop monitors, mobile phones, PDA, etc


C. SWOT Analysis

STRENGTHS•Unique experience (realistic feel)•Companies producing 3D flat displays are well-known in the industry such as Sony and Toshiba•Partnerships – with movie industry•Wide coverage of technology•Wide array of R&D teams

WEAKNESSES•Costly•Slow development of underlying technology

OPPORTUNITIES•Technology on the rise•Technology trigger (booming)•Improving economy•Industry competition•Publicity

THREATS•Leakage of critical information•Piracy of employees•Fast-phased technological environment – can be easily phased out

II. Applications

• Media sector expects increase in future revenue growth by utilizing 3D

• 3D Displays– Samsung and ViewSonic

• 3D TVs– Sony, Samsung,

Panasonic, LG, Philips

• 3D Mobile – Samsung W960– 3D video content

generated by Dynamic Digital Depth

• 3D Movies– 2009 is the peak of 3D

movies w/ the release of Avatar

II. Applications

• 3D Videos– Sony’s coverage of 2010

FIFA World Cup

• 3D Games– Nintendo 3Ds (26 Feb

2011)

II. Applications


• COST:– Applying 3D technology in manufacturing is

costly, which will then result to high-rocketing retail prices of 3D panel displays.


• BENEFIT– 3D televisions are being developed so the

general public can enjoy the immersive experience at home.

– You feel you are part of the motion



• Developing 3D body measurement and body scan– Used to increase safety measures – Invasive – May violate privacy

• How 3D TV may affect your health– May trigger epileptic seizure & stroke– May damage eyesight– May cause:

• motion sickness• perceptual after effects• disorientation• eye strain• decreased postural stability


V. Nation-Building Implications• Could be used to improve educational materials

– Would entice students to study more so they could improve their future --- nation’s future.

• Could help other fields – architecture, communications, etc.– Build more high standard infrastructure

• Increase GDP – Movie, entertainment, IT industries to name a few


Group 5Macky Villagarcia

Martin ReyesMichelle ZhouSteven SuikiWinnie Ren

Sanaz Sadeghi

13 Dec 2010