http://www.urmobile.com/

Your mobile strategy 

4 Mobile Website Design Best Practices

Your mobile strategy 

Needless to say - 2011 will be the year of the mobile web.

http://www.urmobile.com/

Designing a mobile website which translates into a seamless and user friendly experience for your target customers is important.

Your mobile strategy 

• At the most basic level, users expect immediate access to legible information about you, your company, and your cause in the mobile web. • This is called Mobile Brand Relevance.

http://www.urmobile.com/

Keep it simple

• You must know that your current Web site generally used for computer browsers is not compatible with that of mobile phones.• To start with you can build a smaller version of your current website.

1

Your mobile strategy 

• The mobile web demands a unique user experience to meet user expectations and demands.

http://www.urmobile.com/

Mobile Optimization 2

Your mobile strategy 

http://www.urmobile.com/

• Auto-sensing the users’ access device and routing appropriate content, based on the user device. ur mobile’s system recognizes the device requesting your url and serves up the content formatted appropriately for about 95% of smartphones including iPhone, Android, Palm and newer RIM/Blackberry.

2 Here are some pointers on what optimization actually looks like, beyond big buttons and clear pictures:

• Fewer clicks than a desktop site• Prioritization of content based on user demand• Faster load time

Your mobile strategy 

• Mobile gives you the chance to place video, audio, pictures, opt-in solutions, real time updates, emergency notification, advocacy and so much more. • This is no different than the web experience.

http://www.urmobile.com/

Rich, interactive experience 3

• However, the same web experience and format does not translate to the mobile channel. • Going back to relevance, the mobile experience is not generated by the simple migration of online content to mobile. • It demands a unique feel and experience.

(That’s why we built ur mobile’s CMS solution, services and toolset).

Your mobile strategy 

http://www.urmobile.com/

3 People use or will access your mobile web more frequently than your online web. People simply don’t forget their phones when leaving the house, but they are looking for ways to leave their laptop behind.

As a result, they connect with you more frequently if given a pleasant experience via your mobile presence.

Your mobile strategy 

Your mobile website should not be a solo. Provide a seamless integration and experience across all digital channels.

http://www.urmobile.com/

Seamless Integration 4

For ex Target has expanded it's weekly web coupons to the mobile web.

http://www.urmobile.com/

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Your mobile strategy