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Interactivity Digital presentation by Victoria Edwards
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1
Victoria EdwardsMarketing Manager
4 Steps to Making Your Blog Content Work
Better For You
@TallChickVic
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Who am I?
@TallChickVic
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Overview
1. Don’t Isolate Your Content
2. Optimize Your Blog
3. Focus Efforts Internally
4. Promote, Promote, Promote
5. Repurpose Content
This is a random picture of my dog, Ozzie
@TallChickVic
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1. Don’t Isolate Your Blog Content
@TallChickVic
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Don’t Isolate Your Content
@TallChickVic
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2. Optimize Your Blog!
Optimize Your Sidebar
Use Call to Actions
Use the Right Plugins
Put Effort into Your Images
Have an Author Page
Do Research on Categories
@TallChickVic
This is a random picture of my dog, Louie
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Have a Sidebar!
@TallChickVic
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Optimize Sidebar
@TallChickVic
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Things to Have in Your Sidebar
@TallChickVic
Social Media Buttons
Categories
About the Authors Page
Calls To Action
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Types of Call to Actions
Email Signup
Feedback Boxes
Downloadable Forms/eBooks
Promote Campaigns
@TallChickVic
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Use the Right Plugins
Scribe
Yoast
WP Touch
@TallChickVic
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Put Effort into Your Images
Take the time to create, find, and optimize your images
@TallChickVic
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Why Optimize Your Images?
Americans with Disabilities Act (ADA)
Requires that businesses and nonprofit services providers make accessibility accommodations to enable the disabled public to access the same
services as clients who are not disabled. This includes electronic media and web sites.
@TallChickVic
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Google Imagepocalypse
What do I do now?
http://www.definemg.com/how-googles-image-search-update-killed-image-seo/
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How to Optimize Your Images
Focus on keywordsMake image filename keyword friendlyUse alt parameters (2 to 4 words)Make sure your image sizes are not too big!
@TallChickVic
http://bit.ly/test-page-speed
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Have an Authors Page
Gives More Human Connection to Your Content/Site
Gives Your Blog Authority Google News Requires It
@TallChickVic
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Google AuthorRank
"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”
~Eric Schmidt, Google Executive Chairman
@TallChickVic
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REL=AUTHOR TAGS
“HOW TO USE REL=AUTHOR TAGS FOR SEO” by Chris Penn
http://bit.ly/chris-penn-author-seoGets your picture/account under articles you
writeStands out & more credible
@TallChickVic
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Do Research on Categories
What keywords am I trying to target?
Will it make sense to my customer?
How much content will be created around this category?
http://bit.ly/seo-categories
@TallChickVic
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SEO is Part of Everyone’s Job, so Train Everyone!
3. Focus Efforts Internally
@TallChickVichttp://www.flickr.com/photos/askmanny/1205403707/
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Focus Efforts Internally
Break Down the Walls of the Departments
@TallChickVic
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Focus Efforts Internally
Train Your Editorial Team
Train Your IT Department
Train Your Social Media Team
@TallChickVichttp://www.flickr.com/photos/joel_nilsson/5357741691/
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4. Promote, Promote, Promote
Tweet blog throughout the day/week/month, change up the tweet’s content
Google+: Use targeted keywords in status update
Linkedin: Share in Industry Groups or Update Status
@TallChickVic
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Promote in Social - Twitter
Title + Blog image + Link + Hashtag
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Promote in Social – Facebook
Text + Link + Upload Image
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Promote in Social – Google+
Use keywords in status updatesGoogle sees it as anchor text
@TallChickVic
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Promote Internally
Network Internally - Employees are Your Customers Too!
Email Various Departments of Recent ContentShare on Intranet
@TallChickVichttp://www.flickr.com/photos/heft_still_images/1235645948/
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5. Repurpose Content
Update Older Content - Change the Date & Keep the URL the same
@TallChickVic
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Extend Reach of Content
Reach out to Reporters
@TallChickVic
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Repurpose Content
Newsletters -----> Blog
Blog ------> PPT
Blog Series -----> eBook
Slideshare -------> Video
http://bit.ly/repurpose-content-seo
@TallChickVichttp://www.flickr.com/photos/booleansplit/3354317456/
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Thanks!
@TallChickVic
Victoria Edwards@TallChickVic
This is Nemo – Yes, he’s on a diet…