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4 Things Your Customers Expect In A Leading Mobile Ux

4 Things Your Customers Expect From a Leading Mobile User Experience

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What are your customers expecting from your apps? Our recent paper on mobile user experiences has a lot of great information about how to create your very best mobile apps. We compiled a few of those tips into a presentation on the 4 things your customers expect in a leading mobile user experience.

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Page 1: 4 Things Your Customers Expect From a Leading Mobile User Experience

4 Things Your Customers Expect In A Leading Mobile Ux

Page 2: 4 Things Your Customers Expect From a Leading Mobile User Experience

© 2014 Progress Software Corporation. All rights reserved.2

Immediate Value

You don’t get a 2nd chance at a 1st impression. Engage the customer instantly after they download and open the app. Give them the experience before the work.

VS.

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© 2014 Progress Software Corporation. All rights reserved.3

Prioritize Core Functionality

Optimize your app efficiency with a platform that grants easy access on multiple devices to the latest prominent functions such as:

• Browsing top hits

• Sharing data

• Downloading music

• Streaming live

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© 2014 Progress Software Corporation. All rights reserved.4

Relevant Content

3• Customers don’t want

unnecessary info forced on them. Offer material that delivers personal impact

• Offers incorporating current circumstances, such as the time of day, perform 40% better compared to regular offers

Page 5: 4 Things Your Customers Expect From a Leading Mobile User Experience

© 2014 Progress Software Corporation. All rights reserved.5

Smooth and Reliable Performance

4• There is little patience with

slow-loading pages and apps that crash often

• People will only retry an app once or twice if they are not satisfied from the start

• Provide painless user experience to retain customers and attract new ones

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To find out more about what makes a great mobile user experience, Download our Latest Paper.

www.progress.com/MobileUX

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