Upload
squiz
View
4.451
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Presentation on The Future of Web Content Management including the rise of Open Source CMS by Kathleen Reidy, Senior Analyst, Enterprise Software for The 451 Group.
Citation preview
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
The Future of Web Content Management… …and the rise of open source
Kathleen Reidy, Senior Analyst, Enterprise Software
June 17, 2009 • Tribeca Grand Hotel • New York City
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
About The 451 Group
• Independent technology industry analyst company • Focused on the business of enterprise IT innovation • 700+ customers across
• Vendors • Investors (150 VCs and 80 Investment Banks) • Service-providers (SIs, consulting, etc.) • End users
• Offices in New York (HQ), Boston, London, SF • 80+ total employees w/ 35+ analysts
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
451 CAOS Research Service
• Commercial Adoption of Open Source (CAOS) • The impact of open source on software vendors, end
users, and investors • 451 CAOS Reports = comprehensive ‘big-idea’ reports • 451 CAOS Analyst Access = advisory interaction with 451 open source
analysts • 451 CAOS Insight Update = e-mail with links to recent 451 open source
research • 451 CAOS Theory = a blog for the enterprise open source community • 451 CAOS podcast = bi-weekly podcast with analysis of key current
marketplace developments • 451 CAOS Links live = latest news and views @caostheory
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Agenda
• WCM market overview & trends • Open source WCM adoption • What makes open source different? • Recommendations
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
WCM Market
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
WCM Market Today
• Recent consolidation at the high end • Market is still vibrant… • …though fragmented… • …and distinct from other areas of ECM • No large vendors dominate • More options than ever – Open source – SaaS
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
WCM Product Trends - Today Expanding definition of “WCM”
Experience management, optimization, analytics, conversion etc. Not a lot of differentiation in core CMS.
More focus on sales to marketers
Finally, some real improvements in usability, more integration, move to “suites.”
Impact of social software
Better support for user-generated content and some community tools – early days.
Focus on easing publishing process
Deployment tools, just-in-time publishing.
Multi-lingual, multi-site
Better support across products, not just specialists.
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
WCM Product Trends - Tomorrow Online marketing suites
More real options, driven in part by market consolidation & organic product growth.
More technical integration
Other content tools (like document output) and other systems – CRM, most notably.
And process alignment
Compliance and information governance, quality, monitoring.
Social software is de facto
Support for user-generated content part of standard feature set. Not revolutionary.
Traditional, on-prem no longer standard
SaaS and open source.
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
WCM Vendor Landscape
High-end, enterprise &
platform plays
Large / upper mid-market
Mass mid-market & SMBs
open source software-as-a-service
Autonomy Interwoven
Vignette FatWire Software Day Software
SDL Tridion
EPiServer
Ektron
Sitecore
Percussion Software
Paperthin
Crownpeak Technologies
Clickability
Microsoft
Oracle
IBM Open Text
Alterian
Ingeniux Hannon Hill
Lyris
Alfresco
eZ Systems Magnolia
Squiz
Jahia
Hippo
Acquia/Drupal
DotNetNuke
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
They’re Coming to America
Squiz 1998 200 - GPL v3/support and services
Sydney NYC (pending)
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
What’s behind this?
• Following customers • Fueled by growth in Europe • Some outside funding • More acceptance of open source generally • And in content management specifically – The Alfresco effect – More commercial options – Less “about” open source – just competitive
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Opportunities for WCM OSS in US
• More acceptance / options in WCM than other areas of ECM
• Perceived cost savings • Commercial vendors in US • Market consolidation • Multi-site / multi-lingual • …but maybe not .NET shops…
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open Source – is it CAOS?
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source today
• It’s everywhere! • Disruptive force in the software industry • Knowledge and comfort-level expansion • Adoption is increasing dramatically • It’s still largely a cost-reduction story • But not the only one…
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source adoption drivers
Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source adoption drivers
Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
“Open source” is not a business model
How do vendors generate revenue from open source software?
Published: October 2008
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
OSS is a business tactic
• There is no single business model that defines open source vendors
• Most vendors are taking a hybrid approach to development and/or licensing
• Vendors use both open source and proprietary development and licensing models to maximize opportunities for revenue and profit
• Open source is a business tactic, not a business model
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source vendor revenue strategies
Source: The 451 Group. Open Source is Not a Business Model: How Vendors Generate Revenue from Open Source Software
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Categorizing open source
Software license choice • Terms and restrictions of open source license
• Development model • Vendor vs. community
• Vendor licensing strategy • Commercial vs. open source • Dual license
• Revenue triggers • How does the vendor make $$?
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
What this means
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Open source in WCM
• Big difference between open source projects and companies
• Active community vs. active vendor – Pros and cons – Project fit
• Understand the model – Open source core vs. dual license etc. – And the revenue trigger – support vs. services
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Recommendations
• WCM is vibrant – not a subset of ECM • Lots of vendors innovating • Open source is part of that • Viable option in WCM • Understand the differences, pros & cons
Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
Thank you!
Kathleen Reidy Senior Analyst, Enterprise Software
Email: [email protected] Phone: 617-261-0655 Twitter: @kreidy @caostheory Web: http://www.the451group.com/ Blogs: http://blogs.the451group.com/
information_management/ http://blogs.the451group.com/opensource/