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Cloud as a Growth Engine for Business
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Cloud as a Growth Engine for Business
Christian Klezl Vice President, Cloud Solution Sales IBM Corporation
© 2014 International Business Machines Corporation 2 2
Shift in personalized computing towards mobile using cloud-based services
Shift towards unbundling business offerings
Shift towards killer-apps disrupting entire industries
Shifts in the digital economy
Market
© 2014 International Business Machines Corporation
Speed and agility to act fast vis-à-vis clients and outpace competition
Empowerment and engagement to capture and provide compelling services
Economics from utmost effectiveness and efficiency across the entire business
Questions that focus on competitiveness and opportunity readiness
Business Leaders raise
© 2013 IBM Corporation 4
IBM Cloud: Think it. Build it. Tap into it.
© 2013 IBM Corporation 5
IBM Cloud: Think it. Build it. Tap into it.
1.96m downloads of the Wimbledon app
developed by IBM
19.7m unique users on wimbledon.com
last year
55% of views to the site from mobile devices
You didn't get to see Wimbledon unless you were sitting in front of a TV. Now people can access us anytime, anywhere, through different devices. Mick Desmond Commercial Director, The All England Lawn Tennis Club
© 2013 IBM Corporation 7
IBM Cloud: Think it. Build it. Tap into it.
5,000 logistics companies in Ningbo
share data in the cloud
80% reduced idle time
of one customer’s trucks
¥16m saved annually
by the same customer
We want to build a smarter platform that brings the shipper and receiver closer, and where everything’s visible. Larry Qin CEO of Ningbo Smarter Logistics
© 2013 IBM Corporation 9
IBM Cloud: Think it. Build it. Tap into it.
Music Mastermind is turning phones into music studios with cloud, connecting the world through music
Users can now enjoy music creation wherever they are. Matt Serletic, Co-Founder & CEO, Music Mastermind
250,000 active, social and mobile users,
composing and sharing original songs
155 countries in a robust;
globally dispersed infrastructure
80% of the $10 billion revenue generated last year
by mobile applications came from gaming
© 2014 International Business Machines Corporation
Efficiency gains from sharing data, facilitating better dispatching and reducing idle time in Ningbo
Engagement with digital and mobile audiences to provide a better experience for Wimbledon fans
New Business from games, music and entertainment born and enabled on the Cloud
Expectations determine direction and scope of any cloud adoption
Client
© 2014 International Business Machines Corporation 12 12
Enterprises need to securely balance the integration of cloud with back-end systems and drive new levels of insight from data
The highest value is derived when we bring the Systems of Record and Systems of Engagement data together to generate the insights
~70% of enterprises to
pursue hybrid cloud computing by 2015*
Optimization Innovation
*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013
© 2014 International Business Machines Corporation 13 13
Make better decisions with Real-time Actionable Insights
Restlessly reinvent and innovate your processes
Accelerate your time to market
Integrate across the enterprise
Introducing the Composable Business A Building Block Approach
© 2014 International Business Machines Corporation 14 14
Key roles in a Composable Business Business Leaders
IT Leaders Developers
© 2014 International Business Machines Corporation 15
Cloud is changing the way work gets done… …and how IT is delivered
Choice of market leading
services
Robust platform for service
composition
Self-optimizing hybrid
environment
Think it.
Build it.
Tap into it.
© 2014 International Business Machines Corporation 16 16
IBM Cloud marketplace
IBM creates a new buying experience for Cloud Services
• New unifying, digital experience across Biz, Dev, and Ops roles to Learn, Try, and Buy
• Services across all cloud: IaaS, PaaS, and SaaS, not just a slice
• Over 200 IBM and Third-Party Software and Services offered side-by-side.
• Easy access to build, consume, deploy and purchase services
ibm.com/cloud
© 2014 International Business Machines Corporation 17 17
Enabling business transformation Business Process as a Service
Marketplace of high value consumable business applications
Software as a Service
Composable and integrated application development platform
Platform as a Service
Enterprise class, optimized infrastructure
Infrastructure as a Service
Smarter Workforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
IBM’s cloud capabilities Think it. Build it. Tap into it.
Cloud Managed Services Infrastructure Solutions
© 2014 International Business Machines Corporation 18
SoftLayer Stands
All resources are virtualized
All resources are shared
Cloud providers and many in the market make some core assumptions that mandate that…
With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases
… virtualization is a choice with a flexible set
of options
… resources can be shared, dedicated or
mixed. …the client has ultimate choice
Apart
© 2014 International Business Machines Corporation 19
IPv4/IPv6 dual stack Global DNS
Global DDOS Mitigation Global Internet Exchanges & Peering
Data Center & Network Point of Presence Network Point of Presence
India
China
Hong Kong
Singapore
Melbourne Sydney
Tokyo
Seattle
San Jose Los Angeles
Mexico City
Houston
Denver Dallas
Miami
Atlanta Washington D.C.
Montreal Toronto Chicago
London Frankfurt
Paris
Amsterdam
Brazil
New York City
IBM is investing $1.2B in new cloud resources to significantly expand SoftLayer presence
40 data centers worldwide in 15 countries and five continents globally.
New cloud investments will meet clients’ needs for choice, compliance and data
residency.
Providing you localized capabilities you require
© 2014 International Business Machines Corporation 20
IBM Security capabilities enhances security of customer workloads
Enterprise Cloud Administrators
Consolidated logs and events
Portal and APIs
Cloud identity and access management
Workload threat protection
Hybrid cloud security insight
• Manage administrative privileged access across enterprise and Cloud
• Secure user access to workloads deployed “on” IaaS
• Workload centric security enabling ‘application zones’
• Data encryption and key management
• Audit log and compliance reporting across enterprise and cloud
• Security monitoring of activities and anomalies
Application users
Enterprise security monitoring
IBM Virtual SOC services
SoftLayer and IBM Security portfolio help enterprise customers adopt Cloud with confidence
© 2014 International Business Machines Corporation 21
Enabling business transformation Business Process as a Service
Marketplace of high value consumable business applications
Software as a Service
Composable and integrated application development platform
Platform as a Service
Enterprise class, optimized infrastructure
Infrastructure as a Service
Smarter Workforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
Delivering a cloud-based Platform as a Service
Cloud Managed Services
Think it. Build it. Tap into it.
Infrastructure Services
© 2014 International Business Machines Corporation 22
BlueMix: a Composable Services development environment
IBM gets credit for being the first traditional systems management software vendor to concretely demonstrate it is able to execute on its vision for transformation and cloud across production on prem, SaaS and API delivery options. As such, IBM has raised the bar for competitors looking to transform traditional system management software offerings to SaaS-based delivery models.
- IDC, Feb 2014
Run Your Apps Choose any language runtime or bring their own. Just upload your code and go.
DevOps Development, monitoring, deployment and logging tools to run the entire application
APIs and Services A catalog of open source, IBM and third party APIs services - stitch together an application in minutes.
Cloud Integration Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs
Extend SaaS Apps Drop in SaaS App SDKs and extend to new use cases (e.g,. Mobile, Analytics, Web)
© 2014 International Business Machines Corporation 23
Data | Development Tools | Security | Operations Support | Mobile | Analytics | Messaging
Supporting core IBM capabilities such as SoftLayer and BlueMix More joining every day
A growing ecosystem of partner services on BlueMix
© 2014 International Business Machines Corporation 24
IBM knows how to rally developers around emerging technology
4M+ developerWorks members 100 University partnerships in
20 countries
1K+ startups IBM Global Entrepreneurship Program
dev@Pulse
BlueMix days
BlueMix Garage
43 IBM Innovation Centers hosting
3000+ events BlueMix Garage partnership w/Galvanize to put IBM experts in the heart of thriving entrepreneurial communities
© 2014 International Business Machines Corporation 25
Enabling business transformation Business Process as a Service
Marketplace of high value consumable business applications
Software as a Service
Composable and integrated application development platform
Platform as a Service
Enterprise class, optimized infrastructure
Infrastructure as a Service
Smarter Workforce
Smarter Cities
Smarter Analytics
Smarter Commerce
Watson Solutions
Software Solutions
Public. Private. Hybrid.
Codename: BlueMix
Choice of market leading services
Cloud Managed Services
Think it. Build it. Tap into it.
Infrastructure Services
© 2014 International Business Machines Corporation 26
IBM Cloud: the enterprise choice for Software-as-a-Service and Business Process-as-a-Service
• Flexible deployment across private, public, and hybrid cloud environments
• Deep domain expertise across 17 industries delivered through IBM Global Business Services
• Available in 50+ countries
• Global business partner community
IBM Cloud SaaS solutions
IBM Cloud BPaaS solutions
• 100+ market-leading, ready-to-use business and IT applications
• Accelerate innovation, agility and competitive advantage
• SaaS plus the IBM experts, analytics, and methodologies to manage the solution
Why IBM?
© 2014 International Business Machines Corporation 27
An expanding IBM SaaS portfolio for Business and IT CHRO
Kenexa Talent Suite
CIO Application Performance Mgmt
CFO Algo Risk Service
CMO Marketing Center
Sales & Commerce Commerce on Cloud
Customer Care & Support Watson Engagement Advisor
Supply Chain Sterling Supply Chain Visibility
Legal Emptoris Contract Management
Procurement
Emptoris Spend Analysis
City Operations Intelligent Operations Center
Recent Acquisitions
Personalized customer engagement & marketing
automation
Mobile security and mobile device, content, and
application management
By 2017, CMOs will spend more on IT than CIOs Gartner
© 2014 International Business Machines Corporation 28
IBM delivers value across the cloud continuum
Fuel the front and back office
Rapidly develop new cloud applications
Accelerate existing applications to the cloud
Simplify management of your dynamic cloud
Create Consume
License ……. Application ……. Idea ……. Customers
SoftLayer Software Patterns on SoftLayer
BlueMix 100+ SaaS Applications
Bring your own
© 2013 IBM Corporation 29
IBM Cloud: Think it. Build it. Tap into it.
Choosing to partner with IBM was a fairly easy decision. The advantage of leveraging IBM resources to help manage our infrastructure was a big deciding factor. Brian Mofford Vice President, Drivewyze 130
annual bypasses by average Drivewyze subscriber, improving safety, productive driving and getting home faster
100% of wireless communications encrypted for privacy,
with sensitive government data stored in local data centers
$1,200 average annual savings by customer,
through mobile and real-time SaaS
© 2014 International Business Machines Corporation 31
Today’s Business and IT Leaders Can’t Wait to
Innovate
And Don’t Have to
© 2014 International Business Machines Corporation 32
Speed. Empowerment. Economics.
Think it. Strategize how to use cloud to drive revenue growth and efficiencies.
Build it. Build and run your private or hybrid cloud.
Tap into it. Utilize cloud services delivered from IBM Cloud.
Confidently realize the Benefits of Cloud
Thank you!
Christian Klezl [email protected]