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Tony LentiniPixel Creative Group
Goals Take charge of your crisis Resolve it Minimize/mitigate public impact Protect reputation & franchise Take a strategic perspective Make it a one-day story
Management & employee buy-in Foolproof notification system Simplicity Crisis Management Team Facilities risk assessment Key resource contact list Plan for nearby civilian facilities Emerging issue identification Outside perspective
Employee locator Communications (phone & Internet) Equipment Transportation Food & lodging Generators & fuel Family/community assistance
Run periodic tabletop exercisesUnannouncedVary scenariosActivate CMTOperations and support personnelSimulate govt./regulatory notificationsDon’t forget PREvaluate/adjust plan
Who needs training: CEO PR staff Operations field managers
Empowerment vs. intimidation Answering the 5 W’s Media messaging Do’s & don’ts Dress, demeanor, gestures
Your own employees News media Public safety officials Regulatory authorities Contractors & vendors Within the community
Relocate key people & functions Offices & lodging Offsite records storage Transportation to/at new location Communications (phone & Internet) Notification system
Tony LentiniLentini Creative Communications
www.CrisisManagers.com
PR/Crisis Management CounselPixel Creative Group
2801 Post Oak Blvd., Suite 101Houston, TX 77056
Mobile: 713-907-5841Office: 713-622-9293www.pixelcreative.com
