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For any company hiring students and recent graduates, finding simple and efficient ways of engaging top students is a challenge. In this presentation, you’ll learn: - How to make the most of LinkedIn’s growing eco-system of college students - 5 tips for finding and engaging students on LinkedIn - A sneak peak at upcoming tools that will give you a competitive advantage over your peers
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Talent Solutions
©2012 LinkedIn Corporation. All Rights Reserved.
5 Tips for University Recruiting
on LinkedIn
Lauren Fogarty, Global Solutions Lead
April 8 2014
Lauren Fogarty Global Solutions Team Lead
LinkedIn Confidential ©2013 All Rights Reserved
Agenda
Business Intelligence on students & new graduates
The LinkedIn Student & Grad Ecosystem –
Student behaviour & Universities on LinkedIn
5 Top Tips– Tactical recommendations for engaging &
attracting top graduates
Inspiration from companies using LinkedIn for Student/ Grad
attraction & additional possibilities.
LinkedIn Confidential ©2013 All Rights Reserved
39M Students & Recent Grads
5
UK Talent Pool
6
Nordic Talent Pool
7
MENA Talent Pool
8
What do UK students & grads look for in a career?
LinkedIn sees the university recruiting space as a three-sided
ecosystem.
Employers Universities
Students
LinkedIn Confidential ©2013 All Rights Reserved 9
Universities
10
LinkedIn Confidential ©2013 All Rights Reserved 11
Universities now have an official presence…
LinkedIn Confidential ©2013 All Rights Reserved
…and they can market themselves in a targeted way
Students
13
The Next Generation “C”
Meet Isabella Quick. Connected. Engaged.
LinkedIn Confidential ©2013 All Rights Reserved 14
CONTENT
Isabella establishes her professional identity on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved 15
Connects with peers, professors & mentors
LinkedIn Confidential ©2013 All Rights Reserved 16
University Alumni Tool
The student jobs portal makes it simple for grads to discover jobs
Student Jobs Portal
Top 5 Tips for Employers
18
LinkedIn Confidential ©2013 All Rights Reserved 19
Tip 1: Build a Brand - Showcase your culture on your career page
and build in specific content targeted at students
Tip 2: Start a conversation with your Student & Grad audience in
Groups
Students are our
most engaged
Groups audience
Isabella
Engineering
BEng, 2014
Mechanical Engineer National Grid
XYZ Co.
Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.
Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
Pamela
Computer Science
BEng, 2013
Tip 3: Drive awareness via Jobs – auto-matching & active
searches
LinkedIn Confidential ©2013 All Rights Reserved 22
Targeted InMails
Status Updates
You’re Invited! LinkedIn is coming to campus
Thursday, March 20th
Register
Targeted Ads
Tip 4: Engage the Right Student
Promote news, jobs & events to your target student audience
Tip 5: Efficient On Campus Recruitment
Collecting information manually is cumbersome and error-prone
Poor tracking and follow-up results in lost leads after the event
Limited visibility into success of event and into pipeline activity
Recruiting candidates at events is difficult today Whether you’re collecting resumes or spreadsheets of candidate information…
Capture leads at events instantly
and manage them in LinkedIn Recruiter,
so you never miss a lead again!
We knew there was a better way – Meet CheckIn
MARKETING
Instantly capture event leads using a simple
interface, connected to the LinkedIn network
Engage immediately with automatic follow-up email.
Leads will automatically follow your Company Page.
Track results over time, including number of event
leads and where they went
26
CheckIn lets you...
… so you never miss an event lead again!
Inspiration
27
View Jobs on Mobile
Apply to Jobs on Mobile
Promote Student & Grad Jobs at Scale
Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS
Source ahead of time like Trip Advisor
Start a new Following
Raise Awareness of your graduate program with media
Targeted Ads
Management Consultancy Client X
Goal: Raise Awareness of Graduate Programme to compete with “Big Four”
Solution: “Campus Drive”
media campaign
Results: 575 quality candidates pipelined
Targeted InMails
Invite students to apply to your graduate programme
Targeted InMails
FMCG Client X
Goal: Quality over quantity. Pre-select their ideal graduate
candidates
Solution: “Campus Drive” media campaign
Results: 650 qualified
candidates registered for graduate program online
workshop
Net-a-Porter
“CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro-
actively connect through LinkedIn with the most promising graduates.”
Lucy Birchenough, Recruitment Manager Net-a-Porter Group
LinkedIn Confidential ©2013 All Rights Reserved 35
