5 waysto fi n d a n d w i nfirst few customers

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Brand Awareness

Make sure that the target audience is aware of the business:

Getting involved in the public conversation related to your business is a great way to get brand name famous, it is a slow process but it’s a solid way to establish brand awareness among the public users.

You can start it by simple steps like establishing social media accounts such as &

The other social media channels like o�ers toshowcase your services or product, it is also animportant way to find out new project orgetting new partners.B

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Know The Pain Points

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To understand your potential clients and their painpoints will help you to get better business.

Shopify Recently updated their POS (Point of Sale) with New Lower

Price, Gift Cards and More New Features like Custom Barcode

Printing and Scanning, Multi-Language Receipts, Tax Overrides etc.

Why they do so? Because they analyse that these things will help

their customers to get their product features improved.

They understand their customers pain points and implement the

things which are important, so it will help them get new entry

points for new businesses.

Understanding the pain points and then providing asolution for them will make sure that your targetaudience will consider your o�ering.K

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You Should Know About Your Own Strengths

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Finding out your strength and workingon it to make sure that you are optimizing your team is very important.

Marketing strategy needs to be very strong to get new customers,

a well marketed product can be visible to proper target audience

and hence chances of getting sold is high.

Finding out the strong hold of your product and the team is very

important, if your product can be sold with a lot of content written

around it fair enough you need not to consider paid campaigns

otherwise going paid may yield fast and better result.

You may focus on link building, SEO & content marketing as per

your strength and keeping in focus whether your product can

be sold just with a lot of content on it or not. However, by

choosing a niche market you may be able to focus on new aspects

like SEM, PPC, CRO & MVT

Pitch the Plan,Highlight The Benefits

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Emphasize your customers with your product detail and their feature, how your product will help them to grow their business. It’s also a good way to reach out new customers easily.

Making sure to cover those benefits that they will get exclusively from your product is must, your product should stand out of the crowd with added advantage over other competitors.

Solving the pain points being faced by your target and highlighting them in all the means of marketing is must.

Build Partnerships With Your Competitor

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Partnering with them will help both of you grow faster, taping the right partner is very important though.

This helps you grow faster in the market.

Say for example you sell product “A” and there is someone in the

market with product “B”, product B may not be your competitor but is

somehow relevant to your product. May be people who buy “B” may

also be interested in buying “A”.

Focus on building human relationships. The stronger your relationships are, the more likely your

customers will be to tell their friends about you. And, the more likely they’ll be to come back.

Beckett

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www.tradedesk.in