Five Things to Consider When Publishing Tablet Applications

Aaron Radin | CEO & Co-Founder | @aaronradin

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Mulberry is an open-source framework, which allows developers to use web technologies to easily

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Helped create and manage digital for 32 television stations including web, wireless, syndication, digital signage.

Led business development for one of the first companies in US to have large-scale SMS capability.

Developed Enhanced TV group which initiated two-screen interactive television.

About Aaron Radin

CEO and Co-Founder

1. Have Control Over the ProcessOften times publishers and content owners hire third parties and lose control over the entire process. Losing control can result in a product that is not in line with your vision and you content or brand may not be presented properly. It can also result in escalated costs. Therefore, maintaining control of the following components is key:

- Creation of content and UI/UX of your tablet offerings- Changing content- New technical features- New device capabilities

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2. Consider Technology Solutions That Will Scale

WEB

Generally a development project may have an immediate need to fill, but we often forget about the long term maintenance and resources required. As a content owner, you want to be able to reach the largest audience possible across multiple operating systems and devices. Does the device optimize the experience and audience that you want to reach? Do you have the ability to expand on this product over time?

3. Be Aware of Market Changes

Tablet sales are growing leaps and bounds. But it’s not just about iPad anymore. Android is expected to grow and outpace iPad in the years to come.

Understand how the different tablets meet different audience segments and their needs.

4. Know Your Audience Self-explanatory. It’s important to customize the business model and content plan for each device/platform.

5. Use Data to Guide Your Strategy

- How often do users use the app?- How much time do they spend?- What sections do they visit?- What media forms do they consume?

- Use the data to drive app iterations and new content.

Get as much data and analytics on your users and their behaviors as you can. Leverage that information when iterating product, content and business strategy.

Thank you

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