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How to subtly connect with social customers through Twitter, Facebook and other social channels.
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8 Ways to Connect with
Social Customers
October 2011
▪ What‘s the right tone?
▪ What should I say?
▪ What should I share?
Where do I start?
2
Online engagement can
be overwhelming
It can be difficult…
3
8 Ways
4
To connect with social customers online
1. get a Twitter account
5
Twitter is a great starting point to watch the flow of
conversation. It‘s public so it is transparent which
allows for trust to be established. Twitter is a great
place to describe yourself in a few short words.
2. click ―favorite‖ on a Tweet
6
The Tweeter will get a message that says you
‗favorited‘ their Tweet. It‘s a subtle way to say, ― I
think that was awesome!‖
3. set up a Twitter List
7
Call your list something
meaningful – you will
surely get noticed for
noticing them.
4.comment on a relevant blog post
8
Comment in response to a relevant blog or post. It‘s a great way for you to stand out and demonstrate that you have something valuable and sincere to contribute, even if it‘s just "thanks for your post, I learned a lot!".
5. share blogs
9
Or share a blog using the ―share tools‖ directly
on the post. Not only will you be sharing
something valuable with your network but these
things are all measured and tracked by the
person that posted. You are establishing
yourself as part of the conversation.
6. add blogs to company newsletter
10
By adding their blog post to your Company News Letter, They'll notice you and probably read that edition of your newsletter too. Send a message to the blogger letting them know you loved their post, along with the newsletter that it got "picked up" in.
7. help people boost Klout
11
Klout is a measure of a person‘s social
currency – how active they are in social media.
It measures a user's influence across their
social network. +K is Klout‘s version of the ―like‖
button on Facebook with one big difference -
Klout will show the categories where a person
seems to be engaging the most.
8. start a dashboard
12
Build your own Dashboard with HootSuite or Co-Tweet or Seesmic or TweetDeck. Choose one and sign up for free. Its an easy way to manage all your social accounts on one dashboard. It also saves time and energy.
Key Take Away
13
Make the time and meet people where they
already are!
14
The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets.
The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites.
For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results.
About Lithium
Follow us on Twitter
Find us on Facebook
Follow Us on LinkedIn
Join the Lithosphere
Find us on the Social Web
Additional Resources
Subscribe to SocialMatters
Lithium Resources
Lithium News & Events
why Lithium?
15
Deep
Engagement Great experiences for your
most passionate contributors—
your superfans.
Social
Science Rich data for analysis,
benchmarking, and optimizing
your social investments.
Driving real business
outcomes.
Social
Success
www.lithium.com.
recognized leadership
16
Lithium is Number 1 in:
▪ Current offering
▪ Features
▪ Strategy
▪ Clients
November 2010 “The Forrester Wave™: Community Platforms, Q4
2010”
www.lithium.com.
Lithium Resources
17
▪ Social CRM: What is the purpose of Twitter?
▪ Social Support with Online Communities
▪ Facebook and Beyond
▪ The Lithium Social Customer Suite • Lithium Community Platforms
• Lithium Social Media Monitoring
• Lithium Customer Intelligence Center
• LevelUp for Facebook