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Why Bots? Why now? What you should know.
Industry Briefing - May 19, 2016
MJ Sikorsky & Mike Brevoort @mjsikorsky @mbrevoort
Copyright © 2016 Robots & Pencils Corp. All Rights Reserved.
Thank You
The Next HourPart One: The Bot Discussion: Why? Really?
Part Two: Horizon Scan - People, Technologies, Funding, Events, etc.
Q&A
PART ONEThe Bot Discussion: Why? Really?
Why Bots? Why Now?
1996 ALL OVER AGAIN?
Is anything different this time?
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Rise of Messaging
THE AMERICANS HAVE NEED FOR THE TELEPHONE, BUT WE DO NOT. WE HAVE PLENTY OF MESSENGER BOYS.
- SIR WILLIAM PREECE BRITISH POST OFFICE
Messaging Apps = Top Global App in Usage + Sessions
Source: Quettra, Q1:15 Data ranked based on usage: www.kpcb.com/internet-trends
“All messaging expands until it includes software.
- Benedict Evans Andreessen Horowitz
(evans law)
Meta-Platforms
“We more often than not over-estimate platform shifts in the short term but under-estimate them in the long term.
– Steven Sinofsky
Slack Daily Active Users
Business Communication Evolution
Then Now
http://www.kpcb.com/internet-trends
Aaron Levie
Beep Boop is a ridiculously simple hosting platform for your
Slack and Messenger bots
Increased availability of Natural Language Processing
and Machine Learning
renaissance
4th Generation Platform Opportunity
Where to start?
“ Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.
- Edward Tufte
Your bot experience must be better and different than an app
“What important truth do very few people agree with you on?
- Peter Thiel Founders Fund
Conversational
What your bot does is more important than the conversation
How does your bot make humans better?
Context is key
PAYMENT IDENTITY HISTORY AMBIENCE TIME LOCATION
UX CONSIDERATIONS
https://medium.com/slack-developer-blog/when-it-comes-to-bots-the-beer-test-might-be-more-important-than-the-turing-test-596af0032e09#.ufbek4sz7
VOICE / PERSONA MAPS
http://intra.iam.hva.nl/content/1213/verdieping2/minoren/mobiele_interactie/design_for_mobile/lesprogramma/Design-Persona-MailChimp.pdf
@aarron
“ If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful
- Alan Cooper
PART TWOHorizon Scan
Software is eating the world - but more than that, tech is outgrowing the tech industry
TECHNOLOGIES
TO FOLLOW
Funding
The Man Who Lied to His Laptop, Clifford Nass
How Messaging Bots will Change Workplace Productivity
Recommended Reading
People to Follow
TO FOLLOW
Amir Shevat (@ashevat), Slack
Paul Sas (@hormetic), Stanford, ConsultantBenedict Evans (@BenedictEvans), A16ZAaron Walter (@aarron), InVision/MailChimp
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THANK YOU
Q&AMJ Sikorsky @mjsikorsky
Mike Brevoort @mbrevoort
