A6 harnessing the power of big data and business analytics to transform business

Harnessing the Power of Big Data & Business Analytics to Transform Business

Amy Ting

Sales Consulting Director

Business Analytics &

Performance Management

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2

The following is intended to outline our general product direction.

It is intended for information purposes only, and may not be

incorporated into any contract. It is not a commitment to deliver

any material, code, or functionality, and should not be relied upon

in making purchasing decisions. The development, release, and

timing of any features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.



Gartner On Big Data: Everyone’s Doing It, No One Knows Why

2012

– 27% Started

– 31% in next 2 years

2013

– 30% Started

– 34% in next 2 years

Gartner (Sep 2013)


Mastering Big Data Means…

Ability to Produce Data

Ability to Use Data


Big Data’s Impact on Business

Transform The Business

Variety

Volume

Velocity

Run The Business

Volume

Velocity


Big Data Strategic Recommendations

1. Create Data reservoir for future value

2. Combine Data to get fast answers to new questions

3. Apply predictive analysis to get billion points of prediction

4. Accelerate data-driven actions


Data Reservoir for Future Value

• Internet interactions

• Sensor data

• Past operations data

1. Capture All Potentially Valuable Data


Fast Answers to New Questions

• Marketing opportunities

• Lurking product issues

• Best response to crisis events

2. Combine Data for Deeper Analytics/Discovery


A Billion Points of Prediction

• Price Sensitivity

• Cross-sell and Up-sell Scenarios

• Next Best Actions

3. Apply the Power of Predictive Analytics


Data-Driven Actions

• Continuous Event Capture

• Real-time Data Analytics

• In-Context Actions and Decisions

4. Accelerate Insight to Action


Oracle Business Analytics

Integrated

Suite of EPM &

Analytics Apps

Any Data,

Any Source,

Any Format

Full

Range of

Analytics

On Premise,

On Cloud,

On Mobile


Oracle BI Foundation


Comprehensive, Integrated Analytic Tools

Office Integration

What-if Scenario Modeling

Mobile

Production Reporting Geospatial

Visualization

Ad Hoc Exploration

Scorecards

Interactive Dashboards


Performance Tiles

Waterfall & Stacked Bar Charts

Freeze-Header Tables

View Suggestions

Breadcrumbs

Updated Master-Detail Linking

Precision Layouts

Faceted Search

Enhanced Reporting / Printing

Hadoop / Hive Integration

Enhanced Essbase Integration

What’s New: Oracle BI 11.1.1.7


Office Integration with Smart View • New Smart View replaces

existing Oracle BI Office Add-in

• Simultaneously supports

• Oracle BIEE

• Oracle Essbase

• Oracle Hyperion EPM

• With…

• Full featured analysis from Excel

• Export of dashboard content, with prompts

• Enhanced security and single sign-on


Oracle BI Mobile


Mobile Authoring and Mobile Consumption

NEW Phone and Android Support

NEW Location Intelligence

NEW Offline Support

NEW Enhanced Containerized Security

NEW Authoring Tool for Mobile

SELF-SERVICE capability to create and distribute

stunning, interactive apps in minutes

Users can now build mobile apps with zero-coding

BI Mobile HD For Mobile Consumption

BI Mobile App Designer For Mobile Authoring


Oracle Endeca Information Discovery


Existing Business Analytics Solutions Answer Only Some of the Questions

X X From only 20 % of enterprise information


Social Media Content Systems,

Files, Email

Websites

Unstructured Data

Big Data

Oracle Endeca Information Discovery Integrated Information Discovery

Endeca Server Hybrid Search/Analytical Database

Flexible Data Model

Oracle Endeca Information Discovery Extends Oracle BI with Self-Service Discovery Capabilities

Oracle Business Intelligence Integrated ROLAP and MOLAP

BI Server + Essbase Common Enterprise Information Model

OLTP & ODS

Systems

Enterprise Applications

(Oracle, SAP, Others)

Data Warehouse

& Data Marts

Structured Data


Oracle BI Applications


Faster Time to Value

Oracle Business Analytic Applications

Zero-in on what matters

Decision-ready, pre-built analytics for line of

business managers

Proven functional and operational best practices

and role-based analytics

CRM Analytics Sales, Service, Marketing, Price, …

ERP, HCM Analytics Financials, Projects, Procurement, …

Industry Analytics Retail, Finance, Healthcare, …

97% ROI with a 20 Month Payback Period*

*Composite Organization Three-Year Risk-Adjusted ROI

Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.


Oracle Cloud BI


Cloud Adoption Is Rising

Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012

Pe

rce

nt o

f C

usto

me

rs


Fusion HCM Cloud (OTBI)

Fusion Sales Cloud (OTBI)

Fusion ERP Cloud (OTBI)

Siebel CRM On-Demand (OBIEE)

Oracle BI in Cloud Today

Oracle BI has Been in the Cloud for Years


• Multi-tenant Oracle BI

• Thin-client Data Loader and Modeler

• Multi-tenant Answers & Dashboards with

BI Mobile HD

• Self-service admin and integrated IDM

• Ideal for

• Self-Service Apps with Data Mash-ups

• Departmental / Prototyping / Sandboxing

What’s New: Oracle BI Platform Cloud Service


Oracle Exalytics In-Memory Machine


Oracle Exalytics Engineered System for Superfast In-Memory Analytics

80+ Pre-packaged

In-Memory Analytic and Planning Applications

Oracle BI Foundation Suite

Exalytics In-Memory Software

Exalytics Hardware for In-Memory Analytics

Exalytics X3-4, Exalytics T5-8

Endeca

Unstructured

TimesTen

ROLAP

Essbase

MOLAP

I n - M e m o r y A n a l y t i c E n g i n e s

• Spans Full range of analytics

• Frequently used data is Always in the In-Memory Cache

• Guaranteed sub-second interactivity & responsiveness

• Immersive desktop and mobile user experience

• Best TCO for running Oracle BI and Hyperion Applications

• Tightly integrated with Oracle Exadata and Big Data Appliance


What’s New with Exalytics Hardware

2 TB DRAM

Exalytics X3-4

40 Intel Cores

2.4 TB Flash Storage

5.4 TB Hard Disk Drive

4 TB DRAM

Exalytics T5-8

128 SPARC T5 Processor Cores

3.2 TB Flash Storage

7.2 TB Hard Disk Drive


CIO

PRIORITY

ANALYTICS

Source: Gartner 2012 Worldwide Survey of More Than 2,300 CIOs

Survey Shows CIOs are Using Technology to "Amplify" Enterprise

ANALYTICS

LEADER


More Information on Oracle Business Analytics

Social Media

twitter.com/OracleAnalytics

www.facebook.com/OracleBusiness

Analytics

blogs.oracle.com/EPM

blogs.oracle.com/bi_pulse

www.youtube.com/evolvingBI

www.oracle.com/businessanalytics

http://twitter.com/OracleAnalytics

http://www.facebook.com/OracleBusinessAnalytics



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