Los Angeles

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Today’s Agenda!

1:30 Accelerate to Cloud Josh Fraser, RightScale, SVP Sales & Business Development

2:30 "Demo: Agility in a Cloud-Enabled Enterprise Roberto Monge, RightScale, Cloud Solutions Engineer

3:15 Customer Stories

4:00 Plot Your Route Josh Fraser, RightScale, SVP Sales & Business Development

4:30 "Networking and Cocktails

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Global Cloud Management Service!

Amazon Web Services Datapipe Google Cloud Platform HP Cloud

Private Clouds

Public Clouds

IBM SoftLayer Rackspace Windows Azure

Singapore

Hong Kong

Tokyo

Dallas

DC Area

NYC Area SF Area

Seattle

Chicago

Dublin

London Amsterdam

Oregon

São Paulo

Las Vegas Southeast

Midwest

Shanghai

Sydney

W Europe

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3 Steps to Accelerate Your Cloud!1 Get Out Your Map

2 Pick Your Destination

3 Plot a Route

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Get Out Your Map!

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Choice!The Rise of the Clouds

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What a Difference a Year Makes!

Goes OpenStack GA

Adds Australia

GA

Jun Aug Oct Dec Feb Apr

2012! 2013!

Launched

Grizzly Released

vCHS GA

Jun Aug Oct

Havana Released

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Hybrid Matures!All of the Above

Single private 5%

Single public 11%

No plans 7%

Multi-public 15%

Multi-private 15%

Hybrid cloud 47%

Multi-cloud 77%

Source: RightScale State of the Cloud Report 2013

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Evolution of Hybrid Architectures!From a Portfolio of Resource Pools…

App 1 App 2

Public Cloud!

App 3 App 4

Private Cloud!

App 2

…to a unified Resource Pool.

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Using!Cloud!Unlocks!Value

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Cloud Maturity Model!

8%! 17%! 26%! 23%! 26%!

Source: RightScale State of the Cloud Report 2013

Cloud!Watchers!

Cloud!Beginners!

Cloud!Explorers!

Cloud!Focused!

No!Plans!

Planning! First project! Apps running! Heavy use!

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Benefits Grow!

0%

20%

40%

60%

80%

100%

Cloud Beginners Cloud Explorers Cloud Focused

% o

f Res

pond

ents

Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure

12 Source: RightScale State of the Cloud Report 2013

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Pick a Destination!

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What Do You Need to Consider?!

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Consideration: Consistency !

Consistent performance & reliability Consistent utilization

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Consideration: Security !Security outside the private network Heterogeneous APIs and behaviors

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Consideration: Waste!

Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning

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Consideration: Automation!Architectural rework Dynamic configuration Integrated monitors and orchestration

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Consideration: Tracking & Planning!

Budgeting Chargeback Purchase options

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Why!Cloud!Management?!

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What Defines Business Value For You?!

Increase Enterprise Agility

Drive Operational Efficiencies

Expand Markets & Capabilities

Increase Investment Flexibility

Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast

Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency

New Geographies New Capabilities Web-Scale Applications

CapEX to OpEX Reduce sunk costs Increase spending visibility

Reduce Risk Increase service availability Secure environments Reduce vendor lock-in

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Cloud Management is…!A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits !1.  Self-service accessibility of an approved configuration menu 2.  Consistency and reliability of shared, commodity resources 3.  Elastic, instantaneous scalability driven by automation!

4.  Visibility across the organization and security across resources 5.  Usage and cost transparency and optimization!

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Five Keys to Managing Cloud Spend!

Visibility What am I spending?

Planning & Forecasting What will I spend in the future?

Governance How can I control who spends what?

Optimization How can I reduce my spend?

Allocation How can I allocate costs or chargeback?

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Quickly Decode Cloud Spend!Challenge

“I spend 5 hours each week going through our usage and putting it on a spreadsheet for management.”

By Application

By Team

Usage & Cost Trends

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Time for a Test Drive…!

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The RightScale SaaS Platform!On-Demand Access to Cloud Cloud Now

Proven Scalability and Reliability Rock Solid

Deploy Anywhere, Move Anywhere Freedom of Choice

Data-Center Independent Control Plane Enterprise SLAs

Auto-Upgrades Keep You Current No Worries

Extensive API for Easy Integration Connection-Ready

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Plot Your Route!

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Where to Start: Segment Your App Portfolio!

•  Greenfield •  Designed for

cloud

•  Web architecture

•  Elastic design

•  Monolithic •  Hairball

•  Legacy •  Standard

technologies

Elastic Web Traditional Cloud-Ready

ROI

Nightmare

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Refactor

Don’t Migrate Hold Off

Quick Wins Rank Your Apps to Prioritize!

App 9

App 7

App 2

App 3

App 5

App 1

App 4

App 8

App 6

Busi

ness

Impa

ct

Technical Fit

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4 Common Starting Points!Marketing Campaigns

Mobile Apps

Self Service Test & Dev

Batch Processing

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A Cloud Itinerary!•  Lay out your cloud strategy

•  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success

•  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications

•  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier