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ActiveConversion …
March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
Do you know who’s visiting your website?
Can you afford not to?
• Introduction Paul Uppal, Sr. Account Executive
• Lead Scoring Case Study Tim Lawler, LMG Consulting
• Q&A
Agenda:
March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
Marketing Automation …
March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible.
SalesViewOr CRM
Lead Scoring …
March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
Not all leads are created equally. A lead scoring
system acknowledges this by assigning values to
leads based on objective criteria. The lead score
determines the appropriate action for that lead.
The first step in developing a lead scoring system is
to identify online behaviors that indicate interest or
sales-readiness. These may include return visits to
the website, form submissions, file downloads
and/or responding to email.
Webinar Poll …
March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
Do you know who’s visiting your website?
Can you afford not to?
Case Study …
March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
Marketing Intelligence Sales Performance.
Tim Lawler
Questions??
www.activeconversion.com
March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
Paul UppalSr. Account Executive1-877-872-2764 ext. [email protected]/puppalAC
Tim LawlerLMG Consulting415-888-3817tlawler@lawlermarketing.comwww.lawlermarketing.com
