Advert Evaluation

Walkthrough:

When we started, we came up with an advertising company called WorldAd. This name was appropriate as we wanted to create an advertising company for all types of ads from all over the world.

We chose to do a gum advert as we thought it was the most appealing to our age and therefore we would better understand the needs of the target audience. We also thought there was more creative potential for a gum advert compared to water and cereal bars.

After looking at many different gums such as Extra, Orbit and Trident, our favourite was 5 Gum. We had many ideas for the name of our product such as Limitless, Turbo and Nebula but we decided to call our product Outbreak. Outbreak was chosen and we wanted to create a prison theme to link with the name. Our target was young people and adults between the age 11- 40, who want something more exiting and thrilling in their lives.

We chose the globe because we wanted to explain the company was designed to advertise everything around the world. We used blues and greens to show we are a professional company as well as helping over companies make money. White was used as the text colour to show trust and purity so others better trust us, increasing the number of ads we make people.

Step 1: Use the line tool and draw a line Step 2: Finish a shape, making sure all of the lines are connected

Step 3: Select the live paint bucket tool Step 4: Select a colourStep 4: Select the shape with the selection tool, then the live paint bucket and click on the shape.

I then came up with a slogan, “unleash the flavour”. We choose this slogan as it demonstrates the purpose of our gum, to create a delicious flavour and help people escape to a more exciting and interesting life. To achieve this, we also had to make print adverts, so each of us created an advert for each environment:

Magazine Advert: Bus Advert: Website Advert:

Step 10: Change the colour of the reds and yellows to create a blue, ice colour.

Step 8: Click on clipping mask Step 9: Click on Image, Adjustments and Finally Hue/ Saturation

Step 11: Save and Export as a JPEG.

We used white text on a black background, to stand out and catch the reader’s attention. The font we created was spiky, to illustrate the excitement and danger.

We used the intensity of the fire for excitement and danger and the blue/ green colour to reflect the refreshing mint flavour.

We used a diamond as our logo because we felt it work well with the mint colour and are the “o” in the start of our text logo. We used a lens flare on the diamond to make it seem shiny and attractive to the eye.

We kept the same style throughout our adverts, using mainly white, blue and black. We needed to make our adverts stand out so we used contrasting light and dark, a blue background and text colour to show the flavour (mint/ Abyss). We wanted to show the power of fire but with the ice cold mint. Black was an important part of our colour scheme as it resembles danger and darkness which our audience would find exhilarating and thrilling. We also used the luminous blue as it was a bright colour and stood out from the black, this caught the reader’s attention and also worked for our target audience who want something new, exciting and adventurous. We used a plain black background on the website banner to experiment with different contrasts of colour but found that the other styles better caught attention.

After creating our print adverts we started planning our video:

We decided to make our TV advert about a prisoner escaping from jail. This would then appeal to our target audience, of teenagers and adults and our name and slogan “unleash the flavour”. After creating the storyboard we started filming the ad. After some difficulties with creating the intro and jump scene we realised that we needed to make some

On the packaging we used a metallic-like cover to make the product seem expensive and luxurious. “Abyss” is the flavour name for mint and “unleash the flavour” is our slogan. We used these in our advert and packaging to remind people of the flavour and how powerful and delicious it is. I put the flavour and slogan in black and white to stand out from the rest of the blue/ green.

adjustments. We decided to create a short text intro as we had some trouble finding a suitable location for the jail clip. We also added an action sequence with a guard to the beginning to attract the viewers’ attention after a reasonably gentle intro. Once the clip neared the end we wanted to really impress the audience so we finally managed to create the jump scene and ended the ad with a dramatic transition to the product name and casing.

When discussing the sound track for our advert Anthony pointed out that the Imagine Dragons’s song Radioactive would be most appropriate for our ad as it contained references to escaping prison and braking free. We realised that this song had been used for varieties of other adverts but felt we needed to take the risk as it fitted our criteria very well. We adjusted the song and the clips to make them sound good together and added the muzzle flash and smoke effects to our action scene.

How I made the special effects:

Firstly I found a muzzle flash and smoke effect from the internet, using google and google images:

Muzzle flash image: Smoke Video Clip:

To make the muzzle flash appear to be flashing I increased and decreased the size. I also changed the location of the effect over time if the gun moved. As the effect was on a black background I used a colour key and removed the black. To make sure the flash wasn’t too bold I decreased the opacity and also used the eight-point garbage matt to make it appear behind john.

On the smoke effect I had to decrease the opacity a lot and remove the black with the colour key effect. I also used the brightness and contrast effect tool to decrease the contrast. Finally I put the smoke into place and scale it appropriately .

Finally after finishing our adverts we started creating the Prezi and script for our presentation. We used a black background for our Prezi and other relevant colours to keep our colour scheme the same throughout our different Medias.

Conclusion

I believe the changes we made where good, however the intro/ prison scene would have been a better way to explain the story, as well as being more visually interesting. On the other the new, action scene was a success as it grabbed the audience attention but would only be available in cinemas and after 9 o’clock. Before this time the clip will be trimmed and the opening scene will be removed.

I think I made a good contribution to the team. I was stunt double, editor and I helped filming. Assisted by Jonathan and Anthony I filmed the start of the jump scene. Together we decided the camera angles and shot types. To ensure our actor’s safety, myself and Anthony attempted to jump off the gate and land. We chose the clip that looked the most like Jonathon. I then edited the scene clipping the jump from the ground and then adding the fall. We were pleased with the result but need a larger jump at the start. To do this we could have used a green screen or jump off something backwards and reverse the clip. However we did not have the right equipment to do this and we had tried the green screen in a different project and it wasn’t very successful.

Comments

Most people liked the video but felt the target audience and the presentation were a little weak. People thought the target audience should have a younger margin, from 11 to 30. I can understand this as the gum is designed to be fun and exciting, which sounds most relevant to a teenager, however we wanted to widen our target as far as possible to ensure the largest amount of people by it. Viewers suggested our presentation could have used some more excitement and we agree. This would better appeal to the target audience and in future presentations we will add more exiting animations and transitions as well as introducing more enthusiasm when reading. We will also concentrate on speaking clearly and loudly, standing facing the audience and explaining our product plans to the point. Apart from these improvements we were given an 8 or 9 out of 10 which we all agreed with.