Advertising with AllFamous

Facebook ads Google AdWords

Objectives, Channels, and Revenue Models

Define Your objectives

Choose Your channel

Decide on Your desired model

Branding:• Awareness• Engagement• Audience Growth

Direct Response: Purchase Signup Contact inquiry Page visit Download

CPC (Cost per click):• You are charged every

time the ad is clicked• Suitable for Direct

Response and Branding

Social CPC:• CPC on social

platforms• Triggers Direct

Response and free Branding

CPT (Cost per thousand impressions): You are charged for

the number of impressions you have chosen

Suitable for Branding

ADVERTISE

Why to invest in Online Advertising

Online can be twice as cheap as offline

Allows for detailed reporting, analytics, and optimization

Everybody advertises online – your competitors as well!

You choose!It’s available to everybody!

Allows for immediate results

By using highly-targeted ads you can attract nearly any desired audience

Provides possibilities for entertaining your audience

Lays foundation for two way communication

You can refine your campaigns at any time!

Always reaches your audience

Enables interaction

Turns on viral potential

What to Choose?

30.06 mln active users

with 7.75 mln in Metro Manila

More than 430 friends per average

user, assuring high virality

Aver. CPC 80% lower

than in Singapore and 30%

lower than in Indonesia

• Advanced targeting criteria• Heightened audience engagement that

produces your online brand ambassadors• Internal brand environment, reducing drop-

off rates• Multiple ad types and placements, offers,

deals

• Furthermore, on Facebook you bid on ads, and not on keywords, what increases the size of your target audience.

80% of Filipinos use Google products(Google search, Youtube, partner sites)

Users in the PhilippinesRemarkably more responsiveto AdWords than elsewhere

Possibility to respond to queries in both English and Tagalog

• Possibility to capture users’ attention when they are in search mode, assuring high-quality traffic

• In-built “Call” button, GoogleMaps and Google Places plugins, allowing users to easily find the advertiser

• Consistent paid traffic that cannot be guaranteed by organic queries

What to Choose?

1. Cost per click (CPC) is a form of Online Marketing whereby a business only pays if the ad is clicked and a visitor arrives at their website, application or fan page. Contrary to Cost-per-impression (CPI) model, PPC advertising aims primarily to generate direct response (e.g. a purchase or a signup), at the same time giving you greater control over your budget

3. Cost per thousand impressions (CPT) is an advertising model, where a business pays for each set of a thousand views of its ads. Its best suited for advertisers focused on brand awareness

X Impressions 1 Click 1 Redirection Payment

2. Social CPC is a variant of CPC allowing for interaction with the content within online communities, and assuring higher branding potential

1000 Impressions X Clicks X Redirections Payment

How does it look like on

Sponsored Results

Standard ads (for off-site traffic)

Sponsored Page Posts (News Feed)

Sponsored Page Posts (Right Column)

How does it look like on

Standard Google search results

Mobile results

Search results with GoogleMaps add-on

Results on GoogleMaps

How does Bidding Model work

• Google AdWords is based on a bidding per keyword model• As an advertiser you decide which keyword phrases you would like to trigger your

ads. Your ads will appear alongside, above, or below the searched terms• Since many people are bidding on the same keyword, Google must determine the

position of your ad. As an advertiser you would like your ad to appear at the top of the search results

• To calculate how competitive is your ad, Google looks at the value of your proposed bid and combines it with the Quality Score. That’s why it’s important to create high-quality, relevant ads

Quality Score

Click-Through

Rate

Other relevancy

factors

Landing page quality

Historical Performance

Ad Copy Relevance

Keyword Relevance

Keywords are phrases used by the end user at search engines to perform queries. They act as the key to SEO-oriented content

creation and PPC advertising

PPC Advertising with AllFamous

Agile PPC Advertising Strategy at AllFamous

Here at AllFamous we treat every campaign with passion, from the moment the campaign idea is born, through the creation stage, until the very last cent spent. Using the best copywriting techniques and optimization processes, we assure that your budget brings the highest possible return.

Pawel MalickiQualified AdWords Professional

Creating adverts (copy +

artwork)

Testing & monitoring

of campaigns

Optimization &

adjustments

Campaign setup &

targeting

Advanced keyword research

Start

We deliver using an Agile method so that you constantly get optimal results

We provide advanced reporting and analysis

You decide how much you want to spend

You choose your target audience

Digitally yours,AllFamous Team