Advertising With

About The Beachcomber

– Mission Statement: The Beachcomber is a newspaper written by the Journalism students at Miami Beach Senior High School to inform, advise, and entertain the school community.

– Established in 1926– Distributes 5,000 full-color copies of 4-6 issues

Why The Beachcomber is a Perfect Fit for Your Advertising Needs

- 68% of students spend more than $20 on discretionary purchases weekly.

- 89% exercise.

- 46% are interested in working out at a gym.

- 81% have never heard of your gym.

Beachcomber Readers’ Interests

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Swim

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Interests

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Where can you find Beachcomber readers?

7%25%

43%

18% 7%

Students' Zip Codes

33139331403314133154Other

3.2 miles, or about 9 minutes by car

33141

Training Zone

2.7 miles, or about 7 minutes by car

Training Zone

Miami Beach Senior High School

Your Competition-56% of students have heard of Crunch Gym.

-19% have heard of the Training Zone

From a Beachcomber Reader“I am always looking to The Beachcomber

for advice on what to buy. If the newspaper advertised a gym, I would definitely try it out.”

-Mark Zavala, sophomore

From a Beachcomber Reader“If there was a coupon for a gym in The

Beachcomber, my friends and I would definitely use it.”

-Gabriela Gerinska, freshman

Benefits of Advertising With The Beachcomber- 72% of students bring other people to exercise with

them.- 62% bring 2 or more people to exercise with them.

- 21% share The Beachcomber with others after reading.

- 81% are more likely to buy something if one or more of their friends recommend it.

Benefits Continued- 74% of students learn about businesses through advertising

or coupons.

- 92% plan to stay in South Florida for the next year.

- 45% of students would be interested in going to a gym if there was a coupon for it in The Beachcomber.

A Previous Successful Ad Campaign

From left to right: Front of insert, 1/8-page ad, back of insert

A Word From Blissberry “Thank you Beachcomber! Advertising in your newspaper has brought Blissberry great customers. Thanks for the exposure.” -Kim Pham, Blissberry owner

How will your ad look?

Advertise with The Beachcomber for 2009-2010

Rates: • 1/8 Page (4” x 5”): _____ x $45 = $_____ • 1/4 Page (5” x 8”) _____ x $90 = $_____ • 1/2 Page (8” x 11”): _____ x $150 = $_____ • Flyer Insert (8.5” x 11”): _____ x $200 = $_____ • Full Page (10” x 16”): _____ x $300 = $_____ • All advertisements must be prepaid one week before publication. • Prepay for 4 issues and receive a 10% discount. • Email all artwork to: PAWLY50G@YAHOO.COM• No graphics? We will design your ad for a 25% surcharge.

Insert a coupon in The Beachcomber for just $200 an issue!

To contact us:- Call: 305-532- 4515 and ask for Andy Weiss- E-mail: aweiss@dadeschools.net

Thank you for your time!