Embed Size (px)
DESCRIPTION
Affinity Express Service Bureau 4.0 (AESB 4.0) is a revolutionary cloud-based workflow solution that enables news publishers to evolve into complete marketing resources for their advertisers, while increasing profits, lowering costs and improving productivity.
Citation preview
© Affinity Express 2013
Affinity Express Service Bureau 4.0
The change agent for advertising and marketing production
© Affinity Express 2013 2
Affinity Express Service Bureau (AESB) 4.0
Central interface to manage all print and digital services Process standardization across products, verticals and markets Hardware, software, hosting and implementation Cloud-based, Software as a Service (SaaS) model
Manila,
Philippines
Pune,
India Local
Site
Production Management
Affinity Express
Affinity Express
Managed Production
Local and Distributed Production
OutputsInputs
File Outputs
PDF, EPS, Web,
Others..
Web Forms
Online Forms
eProofs
AdDrop
Order
Delivery Services
AP AdSend/Vio
AdTransit
Fast Channel
Client Supplied
Email, FTP, Disk
Hosted Platform Chicago (with DR)Booking System
G2/Mactive Legacy
© Affinity Express 2013 3
AESB 4.0 Scope
Focuses on workflow and proofing functionality for the following subset of media types• Single page print
• Multi-page print, commercial and marketing
• Digital products
Will continually add new products
Key Components
Order status and entry portal Production process development Proofing portal
© Affinity Express 2013 4
Order Status and Entry Portal
Maximizes sales reps’ efficiency using a web-based order portal to simplify the order capture and file upload processes, as well as to provide sample galleries, specs, and FAQs
Splits the order process to allow a multimedia specialist/sales support coordinator to perform campaign-based reservations, contract generation, material vetting, customer contact and trafficking
Allows sales reps to focus on selling
© Affinity Express 2013 5
Single Portal for users
Easy to use dashboard-style interface • Has four sections: orders, campaigns, customers and saved searches
• Gets to anything a user needs to do in one click from the main screen
Has a simple layout for all devices and major browsers Puts all items requiring attention front and center
• Displays the top most recent items for that user on the dashboard
© Affinity Express 2013 6
Customized Affinity Express Portal
Helps users manage within a team environment using profile/group concept
Can add and remove users to work with or to provide coverage for vacation, etc.
Enables access to the same ads by production assistants, sales reps and sales managers through the group structure
© Affinity Express 2013 7
Quick Creation of New Orders
Allows users to quickly create new orders such as spec ads in AEPortal as an entry point to production
Contains in the user interface a re-populated list of customers based on the sales rep (a subset of the total customer population based on previous customers the sales rep has done business with)
Makes the ordering process as fast as possible and keeps sales people on the road selling
© Affinity Express 2013 8
Creating Campaigns
Provides a campaign process to track related orders Once campaigns are created orders can be added for any media
type supported
© Affinity Express 2013 9
Creating New Customers
Establishes customer profiles which contain information important Creates consistency between orders and speeds entry of
campaigns
Toolbar—Notifications
Keeps users informed about their orders and provides a general communication mechanism
Shows messages upon user log-in and display email messages
© Affinity Express 2013 10
Robust Search Capability
Searches across orders, campaigns and customers Saves searches to re-run them whenever necessary
© Affinity Express 2013 11
Proofing
Creates the most advanced proofing capability Targets a rich user experience for single- and multi-page print ads
and digital products such as video, banner ads, iPad ads, etc.
1. Proof image 2. Add comment button 3. Compare proofs 4. Action buttons 5. Settings 6. Navigation and zoom
tools (see below) 7. Page navigation 8. User name 9. Sidebar 10. Version navigation
© Affinity Express 2013 12
Benefits
Enables publishers to offer a complete range of digital and print products to better compete with other media and drive new revenue
Increases profitability of orders by making fulfillment faster and easier
Provides extensive business intelligence on an enterprise level, such as year-over-year ad volumes, sales rep productivity, client spending trends and more
Increases sales productivity Enhances advertiser satisfaction
© Affinity Express 2013 13
Order Search Results
Can be tailored to modify columns displayed Supports physical and modular sizes Provides view, edit and clone options for every order Uses optional thumbnail view to visually locate ads
Allows Quick Search for Orders
Find orders quickly that require immediate action Find the five last orders, campaigns or customers worked on Click to bring up all the details
