1

ALPHA NU FALL 2008 MARKETING PROJECT

2

Who are we?

3

We are Pi Sigma Epsilon pledges, college students, and avid take-out customers, creating a business that will help you, the business owner, gain revenues as well as increase the advertising of your company.

4

What can we do for you ?

5

We can increase your revenues by allowing people to more easily access your menu.

We will advertise and promote your business on our web page as well as any promotions or coupons you may offer.

What can we do for you?

6

Where are we advertising ?

7

We will advertise your company on our website called SuNYsnacks.com

We will pass out flyers as well as post them in dorms.

Facebook groups will be created to ensure the popularity of our web site views of your menu revenu

e

Where are we advertising?

8

Within Alpha Nu pledge class alone we have a little over 1800 friends that are in the Suny Albany network alone. This does not include all of our friends that remained in their high school or other networks that reside in the capital region.

Think of the possibilities of having 1800 people talking and spreading the word about SuNYsnacks.com, it’s a never ending customer base.

Customer Network

9

Advertising

10

Why should you allow

to take your business to the next level?

11

• We offer aggressive, in-your-face advertising you can’t help but notice!

• Our flyers are placed in very high visibility and high traffic areas.

• We advertise in strategic locations such as: the academic podium, campus center, classrooms, lecture centers, residence and dining halls, bus stops, as well as on car windshields.

• Additionally, we will have our own Facebook group and flyer door-to-door on campus!

Why Sunysnacks.com?

12 c www.sunysnacks.com

Sit back,

relax,

and enjoy…

A sample of our flyers that will be posted

in dorms and around the community

13

FREE YANKEES, METS, RED SOX

TICKETS!!!!!!!!!!NOT!

www.sunysnacks.com

Eye Catching Advertisements

14

Order in for your team’s next game!!!!!

www.SUNYSNACKS.com

Other Examples:

15

A demo of our web site

Fast, Simple, and Easy!

We do not have long intro clips… we have what you want and we have it

fastRestaurants are split into categories to promote

easier access to your favorite food Our web site appeals to college students

because of its easy ability to be accessed and navigated

16

We are college studentsWe know what college students wantWe have friends that can spread this web

site with your menu to other friends through word of mouth

We are able to have your menu available 24 hours a day, 7 days a week, for easy access.

No more looking around for menus; it’s all at your fingertips

Why us?

17

What makes us the best?

•We have unlimited potential

•Basically an untapped target customer base

• We know what college students want

•We are the first to do hard advertising to our demographic by actively spreading the word about our web site to students on campus

18

The one major competitor is campusfoods.com

They do not offer a large enough variety of restaurants in the capital region

We are in the student bodyWe are actively marketing towards

students being our own demographicCurrently no other web site has flyers

targeted to our demographic audience

What makes us better than our competitors?

19

SuNY Snacks Finances

20

SuNY Snacks Package Options

Gold Package: With the purchase of the gold package, there is a $75 semiannual fee. With the purchase of the gold package one receives their information posted on the website, such as the restaurant’s name, address, phone number, and hours of operation. Also with the gold package, the purchaser gets there menu posted with their information as well. They will also get a Google map, so potential customers can find out exactly they where they are located.

Silver Package: With the purchase of the silver package, there is a $50 semiannual free. With this package, the purchaser has their information displayed on the website, such as the restaurant’s name, address, phone number and hours of operations.

21

Start Up Costs of Website

Web Hosting/Domain Name For 1 Year: $100

Advertising Cost

Printing Ads: $200

Facebook: $0

Total Start-Up Costs: $300

Start Up Costs of Website

22

Italian American Chinese Mexican

Bello Pranzo Wings Over Albany Chang's Garden Bombers

I Love New York Pizza Mild Wally's Li Ming Moe’s Grill

D.P. Dough Pepper Jacks Shun's Kitchen

D'Carlitos Sudders Lam's Kitchen

DC Pizza Happy Jack Subs Ichiban

Mama Mia's Lucky Garden

Madisons Ming Wok

Paesans A Dragon

Trios Dragon City

Dominos

Pizza Hut

Westgate Pizza

Little Anthony's Pizza

Papa Johns

New York Pizzeria

JG's Pizza

Variety Pizza and Deli      

Total: 17 Total: 5 Total: 9 Total: 2

Prospective Restaurants

23

# Gold Bought

# Silver Bought

Revenue From Gold

Revenue From Silver

Total Revenue

Total Profit

30 0 $2,250 $0 $2,250 $2,100

25 5 $1,875 $250 $2,125 $1,975

20 10 $1,500 $500 $2,000 $1,850

15 15 $1,125 $750 $1,875 $1,725

10 20 $750 $1,000 $1,750 $1,600

5 25 $375 $1,250 $1,625 $1,475

0 30 $0 $1,500 $1,500 $1,350

SuNY Snacks Potential Sales Scenarios

24Sc

enar

io 1

:

Scen

ario

2:

Scen

ario

3:

Scen

ario

4:

Scen

ario

5:

Scen

ario

6:

Scen

ario

7:

$0

$500

$1,000

$1,500

$2,000

$2,500

Total Revenue

Total Revenue

Potential Scenarios

Total Revenu

e Scenario

1: $2,250 Scenario

2: $2,125 Scenario

3: $2,000 Scenario

4: $1,875 Scenario

5: $1,750 Scenario

6: $1,625 Scenario

7: $1,500

SuNY Snacks Potential RevenueCost for 6 Months

Cost for 1 Year

Gold Package: $75 $150

Silver Package: $50 $100

25 Scen

ario

1:

Scen

ario

2:

Scen

ario

3:

Scen

ario

4:

Scen

ario

5:

Scen

ario

6:

Scen

ario

7:

$0

$500

$1,000

$1,500

$2,000

$2,500

SuNY Snacks Potential Overall Profit

Dollars

Potential Profit Scenario

1: $2,100 Scenario

2: $1,975 Scenario

3: $1,850 Scenario

4: $1,725 Scenario

5: $1,600 Scenario

6: $1,475 Scenario

7: $1,350

SuNY Snacks Potential Overall Profit

26

Q: How do you know people are checking your site?

A: We have a website counter that will be available for you to see the amount of hits our web site receives

Q: What if I am unhappy with the amount of hits on your site?

A: You are only in a six month short term agreement that will make you more money than you will spend on paying for advertisement in any other form

FAQ’s

27

Who are we marketing to?

We are starting to market to SUNY Albany students with the potential to grow to other colleges in the area and eventually to other collegiate demographics through Pi Sigma Epsilon chapters.

As we progress and continue to grow we will ultimately be expanding throughout the nation.

28

Because we know what college students want and need:

A web site that has readily available menus!

Why choose us?

29

Utilized our networking skills by creating and obtaining 200 addresses for St. Jude Children's Hospital

Created and sold T-Shirts and memorabilia for our college student demographic and were able to sell a significant amount within a short period of time through teamwork and persistence

Organized and conducted a social event that raised over $1400 that accommodated over 400 college students.

Our Qualifications:

30

This web site is very convenient for business

owners and college students alike.

In Closing…

31

Thank you for your time.We hope you enjoyed our

presentation!

Arun, Ryan, Sean – Finance Debbe- Project ManagerJustin & Amanda- Advertising Lazar, Lukasz - ITLazar- Public Relations Jess and Jen- company recruiters

Please feel free to ask any questions or add any additional comments