LIVING THE STREAMA PERSONAL EXPERIMENT WITH YAHOO STREAM ADS

“…it’s SO easy for someone to create their own Stream Ad – even an idiot could do it…”

Christo Lacey-Hulbert

ME MY AWESOME* SITE

*As rated by a 5 year old (my son). May not actually be ‘awesome’ to those gainfully employed. Especially in media…

PROBLEM: MY AWESOME* SITE HAS NO AUDIENCE

MY SITE

+STREAM AD

=NEW USERS

SOLUTION: BUILD YOUR OWN STREAM AD

(5 mins of time + $25 (Free) budget)

RESULTS: I AM MORE INTERESTING THAN CREDIT CARDS*

• $25 spend attracted 178 clicks to my site – 174 more than in the last 6 months

• I am more interesting than a leading credit card provider (CTR) – which is a relief…

• I am 8x more efficient than a leading fast food chain (CPC) - which is a surprise…

• I may even have got in your personal stream… (geo targeted to NYC/San Francisco)

*That’s good - right??