Analytics in banking service

2017

SHAHBAZ ATIQUE

STARCOM INFORMATION TEHCNOLOGY

3/21/2017

Analytics in Banking Service

2 | P a g e w w w . s t a r c o m i n f o t e c h . c o m

Contents

S.No Title Page No.

1. Introduction 3

2. Risk and Capital Management 4

3. Core Banking Services (CBS) 4

4. Regularities Pressure 4

5. Fraud Detection 5

6. Customer Profitability 5

7. Overall Decision Making and Growth 5

8. StarBI 6

9. StarBI Dashboard 6

10. Customized Alert and Schedule Reports 6

11. Sample Dashboards 7

12. Starcom Information Technology Limited 8


Introduction:

The trend toward evidence-based decision making is taking root in commercial,

non-profit, and public sector organizations. Banks have always been high on the

maturity curve for employing business analytics to solve business problems. The

ability to access, analyze, and manage vast volumes of data while rapidly evolving

the Information architecture has long been critical to financial services companies

as they improve business efficiency and their performance.

“Banks rarely have a shortage of risk management expertise, technology and data. The issue

lies in consolidating, understanding and communicating that data, within the company and

externally, to regulators and to the market”

Self Service business intelligence software allows you to Discover Trends, Track KPIs and

Visualize data. Connect to multiple data sources, create and schedule reports, set alerts

and run predictive analytics with drag and drop GUI. As a Self Service BI, it empowers

business users by turning data into actionable insights and enables organizations to

improve on decision making.

BFSI Challenges

Economic Turmoil

Demanding Customers

Regulatory Pressures

Decreasing Profit

Margin

Increasing Transaction

Volumes

High-tech Financial Crimes

Competitive Pressure


Risk and Capital Management

Credit and behavioural scoring to classify new

or existing customers for credit worthiness

required significant analysis of loan application

data and data from credit bureaus by credit

experts. BI tools can give banks new insights

into their systems, transactions, customers and

environments to help them avoid certain risks.

In addition, these systems have enabled the

institutions to manage their capital and meet

Basel regulatory requirements

Core Banking Services (CBS)

BI tool can help predict customer demand and

product preference by geography and segment,

increase cross selling opportunities; aid in effective

relationship pricing, demand based pricing, better

targeted offerings, better product profitability

analysis and many more. BI tool in commercial

lending can identify credit opportunities, minimize

credit loss and automate paper-intensive and

manual credit analysis process.

Regularities Pressure

When asked to name their greatest business

concern, 68 percent of bank executives cited

regulatory compliance. Many of the Dodd-

Frank Wall Street Reform and Consumer

Protection Act rules took effect in 2014, and

the Volcker Rule came into play in summer

2015. Business intelligence can help banks

gather, organize and analyze data, compile

reports and comply with requirements.


Fraud Detection

Fraud detection and prevention is

facilitated by analyzing

transactional data and interdicting

an incoming real-time stream of

transactions against a well known

set of patterns. BI technologies

enable correlation of data from

multiple sources or incidents to

determine fraud. The individual

incidents by themselves may not

signal a fraudulent event. An

example of suspicious activity

might occur when a trader consistently sends an email or calls a telephone number within a

few minutes of making a large trade. Adding new data points such as geo-location data can

enhance fraud prevention – an ATM card being used in New York to withdraw cash while

the mobile device of the customer is active in London is an indication of a likely fraudulent

event.

Customer Profitability

BI also gives banks up-to-date information on

their most profitable customers and the banking

choices they make. Banks can use that

information to retain high-value customers,

market the right products to them and decide

which products to invest in for the greatest

return.

Overall Decision Making and Growth

With business intelligence tools, organizations can be efficient, agile, and informed risk

takers. Organizations can streamline operations, looking at all areas to find effective cost

savings. BI ensures qualitative ROI such as improvements in business and process efficiency,

employee productivity, better strategic decision making, customer satisfaction and much

more. Business Intelligence helps companies make informed decisions on strategic issues by

providing crucial information on current and historical performance of the company along

with future trends, expected demands, customer behaviour etc.


A Comprehensive Enterprise Analytics Suite

StarBI, our flagship analytical product is a powerful BI solution for all you business Reporting

and Dashboarding needs. With our BI solution you can empower your business by turning

data into insights, enabling organizations to improve decision making and add tremendous

value to the organization.

Powerful dashboards can be designed for the decision makers to provide a snapshot of the

organization’s business drivers. From a dashboard, users can then choose to drill down to a

more detailed level of data. The business user can then leave notes on the dashboard item

for further follow-up with his team thus providing an excellent collaboration opportunity.

StarBI Dashboard

With StarBI, information can be shared across the organization. All stakeholders can actively

participate in the information delivery and evolution. Emails, notes and conversations can

be added to objects, and messaging histories are maintained.

Customized Alert and Schedule Reports

The powerful Scheduling Engine of the StarBI Dashboard along with the Alerting Engine

offer customers a very good Performance Monitoring and Governance environment based

on pre-defined KPI’s and thresholds. Email based or SMS based alerts are generated and

the performance scenario and outcomes can be viewed on the Dashboard.


Sample Dashboards


Starcom Information Technology Limited Starcom Information Technology Limited, HQ in Bangalore, India is a leading provider of Automated Enterprise Data Management, Master Data Management, Automated Data Quality and Business Intelligence & Predictive Data Analytics Products & Services. We provide solutions mainly to the Banking / Insurance / Telecom Industry and serve them by improving Data Quality and performing customer name and address based data cleansing, standardization and de-duplication. Starcom’s Product Portfolio help financial institutions Reduce risk reduces fraud, comply with industry regulations, improve KYC and grow new revenue opportunities. Retain, grow, and attract customers with timely, holistic, and certifiably accurate data.