MEFTECH 2017 - Next Generation Banking Analytics presentation

Next Generation Banking Analytics

Ilker Tasdemir

Director of Business Analytics

MDS AP

[email protected]

+971 50 7129169

mailto:[email protected]

© 2017 SAP AG or an SAP affiliate company. All rights reserved. 2

Eastern Europe

Middle East

Africa

49+ years of Experience in IT (Since 1967)

4500+ Employees in 30 countries across 3 continents

150+ companies unified under the group

100+ top resellers awards from global IT Leaders

A 4 billion USD Leader offering stability & high Integrity in Technology & Solutions

SAP Partner Centre of Excellence

MDS AP Tech Overview

a MIDIS Group Company

Over 24 Years of in depth experiences helping customers Manage,

Integrate, Analyze and Mobilize Business Mission critical Data

across the enterprise; Exceptional track record providing Turnkey

IT Solutions across Turkey, Middle East & Europe.

A Unique Partnership with SAP; Implementing Excellence;

Optimizing Application Management

Strategic long term partnerships with our customers; Focusing on

Customer Satisfaction and Technology Innovation

Help customers better use their data assets to improve business

performance and make smarter decisions


Rich EcosystemOver 25 Partners

http://www.bradmark.com/index.html


Customer BaseOver 400 Enterprise Customers

http://www.google.com.tr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.freelogovectors.net/turkcell-vektorel-logosu-cdr-ai-files/&ei=xmWRVJ_qD8vLygOXxoKIBw&bvm=bv.82001339,d.bGQ&psig=AFQjCNH2QTkai1PCZPS2gPZKt1AzxYUL9w&ust=1418901510156828

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http://www.yapikredi.com.tr/Default.aspx


DIGITALLY

CONNECTED

Empowered Customers are Changing the Rules

SOCIALLY

NETWORKED

BETTER

INFORMED

2

6© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Responsiveness• Proactive problem identification

and resolution

• Rapid delivery and execution

• Immediate response to customer needs

Convenience• Making my life easier

• Simple and fast interactions

• Any time, any place, any device

Customer Expectations Continue to Rise

Reliability• Consistent experiences across

channels

• Exceptional customer service

• Accurate, on time delivery

• Personalized offers

• Tailored products and services

• Helpful information

• … based on individual needs

Relevance

3


Financial institutions Need to Rethink Customer Experience

73%of organizations lack a 360

degree view of their customer

are unable to provide a

consistent experience across

products and channels.

Customer EngagementWith Real-time Insight is the New Business Imperative


MDS AP 360 Customer for Banking

Service BetterExceed customer

expectations and drive

customer loyalty

Market BetterAttract more customers while

driving profitability & growth

Sell BetterRetain customers while

converting loyalty into revenue

and profitability

Leverage Customer Insights

Build Sticky Loyalty

Accelerate Marketing

Make Selling Easier

Improve Relationship Selling

Make Fact-Based Decisions

Solve Issues Faster

and Smarter

Streamline Service

Operations

Provide mobile and

online access


Leverage

Customer Insights

Build

Sticky

Loyalty

Accelerate

Marketing

Market Better: Attract more customers while driving profitability & growth

60%of financial institutions

surveyed believe

improving customer

centricity is their biggest

strategic priority


Audience Discovery and Targeting

• Learn about your customer’s behavior

• Identify right target audience for your offers

• Improve campaign effectiveness leveraging predictive

insights

• Turn insight into action with personalized target lists

Predictive Analysis

• Gain deep customer insights with advanced

statistical methods

• Optimize targeting and customer segmentation with

predictive insights

• Anticipate customer behaviors and make

personalized offers and promotions

Explore new insights by combining Predictive

Analytics with Audience Discovery and Targeting


Sentiment Intelligence

• Holistic sentiment insights with access

to both internal and external data

sources

• Sentiment insights to specific

campaigns, promotions and service

activities

• Flexibility to build dashboards, source

and store relevant data

Listen and monitor social media channels to learn what is being said about

you


Real -Time Offer Management

• Make the best offer at right time to

the right customer

• Automatically learns from response

and optimizes offering strategy

• Increase cross-sell and up-sell

initiatives

• Apply the results also in your

customer interaction center and

utilize Service as an additional sales

channel

Make the best offer at right time to the right customer

Marketing Management

• Increase transparency of all marketing

activities, plans and processes

• Make confident marketing decisions with

accurate budget and expense data

• Streamline marketing activities with

integrated project management tools.


• Make better decisions with

real-time marketing analytics

• Holistic view of all marketing

activities

• Rich customer data and data

accuracy

• High-speed segmentation

• Loyalty management

• Real-time, social and

location-based offers 1:1

Marketing

focused

Market Better


Sell Better: Retain customers while converting loyalty into revenue and

profitability

Improve

Relationship Selling

Make Selling

Easier

Make Fact-based

Decisions

Sales

Achievements

+ 19 % 19%Higher sales achievement

where team selling involves

collaboration and communication of

up-to-the minute opportunity details.


Customer Value Intelligence &

Account Intelligence

• Analyze your customers based on different criteria, leveraging high volumes of data

• Obtain real-time visibility and understanding of customer value –anytime, anywhere

• Grow revenue and margin strategically – invest the right resources into the right customers, products and channels

• Real-time recommendations on which customers to target, and what offerings to position to them

Leverage customer understanding


Sell Better

• True 3600 view of the customer

• Social insights, sentiment analysis and customer

trends at your fingertips

• Deliver relevant and tailored advice to customers

• Sales agility with easy anywhere, anytime access

to relevant customer and market insights from all

channels

• Focus on the right customers and opportunities

• Make every customer conversation count

• Close the loop with Account Origination

• Price right with Relationship pricing

Sales

focused


Service Better: Exceed customer expectations and drive customer loyalty

anytime, anywhere, on any device

Streamline Service

Operations

Solve Issues Faster

and Smarter

Provide mobile

and online access73%of financial institutions do not

effectively use online and mobile

channels for customer service to

reduce traffic in higher-cost

channels


Social Media Analytics• Quantify customer perceptions about products,

service, brands, and organizations

• Monitor voice of your customers to spot trends and

opportunities

• Extract insights including likes / dislikes, behaviors,

and intensity of customers' emotions

• Track results of your social media engagement

Watch the social media channels and use the potential of passionate

advocates for your bank business

Engage on Social Media• Rapidly identify important social conversations

and people

• Engage and respond intelligently to

conservation with context

• Assign, route, escalate conversations base on

topics, priority, and other business rules


SAP is the Only 360 Choice to Service Better

• Mobile and online access to

banking data – anytime,

anywhere, on any device

• Multichannel service-assisted,

unassisted and social

• Social communities and experts

Service

Better

Powered by SAP HANA


Summary:

360 Customer for Banking: the Next Generation Business Analytics

Social Media

Analysis

Know your

customer, and

control and

improve your

brand value

Customer

Briefing App

Sales Diary

Account

Intelligence

Customer Value

Intelligence

Invest into the right

customers,

products and

channels.

Rapidly and easily

segment large

customer

populations

Real-time 360-view of

all Customer activities

across all channels

Predictive Analytics

Gain deep customer

insights with advanced

statistical methods

Improved Search

Performance and Flexibility

What’s Next?Ilker Tasdemir

Director of Business Analytics

MDS AP

[email protected]

+971 50 7129169

Thank youContact us to explore our innovations @:

• EPM for Banking

• CFO Dashboard

• Banking Data Warehouse

• Compliance & RR Platform

• Social Network Intelligence

• InMemory Computing

mailto:[email protected]