Analytics in the now

© 2012 SAP AG. All rights reserved. 1

AnalyticsEnabling Decisions in the MomentKurt J. Bilafer – Regional Vice President, Analytics


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Most Analytic Solutions

ARE BACKWARD-LOOKING

We need to look ahead

Analytics is everywhere


Mobile

CRM Data

Planning

Opportunities

Transactions

CustomerSales Order

Things

Instant Messages

Demand

Inventory

Big Data

5

BUT TYPES AND VOLUMES OF DATA

HAVE GROWNRADICALLY

Sales Order

Things

MobileDemand

Big Data

CRM Data

CustomerPlanning Transactions


1.8

6

TODAY WE MEASURE AVAILABLE DATA IN

ZETTABYTES

90% OF THE DATA IN THE WORLD TODAYhas been created in the last two years alone

IN 2011, THE AMOUNTOF DATA SURPASSED

ZETTABYTES

1.8 ZETTABYTES

BILLION 32 GB iPads

57.5= =$34.4 TRILLION =

COMBINED GDP OF:

• US• Japan• China• Germany

• France• UK• Italy

**IDC Digital Universe Study Extracting Value from Chaos

THE NEW INFORMATION CONSUMER…

Responsive

EngagingAccessible

75%by 2020

10%today

+15 Billion Devices

+1 Billion People

CUSTOMER SPOTLIGHT

HSE24• Cross-sell based

on the consumer, not just the product


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CUSTOMER SPOTLIGHT

BURBERRY• Improve customer experience and loyalty• Become #1 IT-driven fashion retailer• Personalized Burberry client iPad app


Store 23Current sales: $15k

SE 0.1km

N

Filter by: Store Performance


e

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Intelligent Airports>1m data points per day and growing (~10% customers with smartphones)


Who is he ?


P&G CEO Shares 3 Steps To Analytics-Driven Business

Get The Right Tools And Technology

Put The Right People In The Right Places

Build The Right Culture

Analytics needs to move from the periphery of operations to the "center of how business gets done.“

CEO P&G Bob McDonald Feb 2013

http://www.informationweek.com/global-cio/interviews/pg-ceo-shares-3-steps-to-analytics-drive/240148065




Instantly predict market trends and customer needs

Predict how market price volatility will impact your production plans

See changes in demand or supply across your entire Supply Chain immediately

Monitor and analyze all deviations and quality issues in your production process

Provide exactly the right offers and service levels to every customer

Have a continuously-updated window onto future sales, showing changes in real time

Understand what your customers and potential customers are saying about you, right now

Predict cash flows to manage collections, risk and short-term borrowing in real time

THE POSSIBILITIES ARE ENDLESS…


IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE

Think Big, Think Different

Kurt J. BilaferTwitter: @Bilafer

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