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Presentation from our seminar on the 30th April at teh Wessex Hotel
Citation preview
Agenda
1 Hour
Steve
Shelia
Q&A
1 minute shameless self promotion!
Nibbles and leave...
Questions
Have you got any questions or issues you would like us to cover?
Current experience in the room....?
What is it? - Community
What is it? – 2 way conversations
What is it? Marketing
Tools
Tools
Tools
Tools
Tools
Tools
What to do...
2010 web site
What to do...
Add value and contribute
What to do...
Get a central Location for content and build a store
What to do...
Build your community and
engage
What to do...
Measure everything
1. Brand2. Community3. Hits
What to do...
This is what works, everythi
ng else is possible but unproven!
What to do...
Thinklong-term! And
always think before you publish!
Sheila
What’s a blog?Web Based Commentary
Online diary
Subject specific news
Bigo
t!
Mostly it’s a place
To share quality information with online users
Who Can Blog?
= Anyone!
What To BlogUnderstand how people use the Internet
One Armed Juggler
I’ve got nothing to say!
I don’t know anything
To Get Yourself StartedList the top five questions your clients ALWAYS ask
Five subjects to talk about
Which is five blogs
Top Tips For Your BlogLook At What Other People Blog About First
Try to fill in the gaps
Be Honest
Don’t Sell
Write in the first person where possible
Don’t steal other people’s blogs
Insider TipsEnd your blog with a question to encourage a response
from readers
Put your website address at the bottom of every post
Key word your titles where possible
Finally?Evaluate your most popular blogs
Engage with people
Challenging blogs are popular with readers
Enjoy!
Questions and Answers?