When Arrow ECS invites you to participate in a lead generation campaign, you’ll want to be sure that the telemarketing team who approach prospects on your behalf have the knowledge, skills and professional attitude to reflect well on your business.

Arrow ECS Lead Generation ServicesMaximising the value of marketing & sales campaigns for your business

You’ll also need to have confidence that the leads being generated are of good quality, with a strong likelihood of conversion, and that the appointments booked for your team will make best use of your valuable time and resources.

Well before any prospect is contacted, the foundations for a successful lead generation campaign involving telemarketing will be built by finding out about your business, understanding your focus and messaging, and creating an approach document from which to brief and train a carefully chosen team from our long-standing telemarketing partner, CPB UK Ltd.

Telemarketing can also be combined with the experience of our Arrow ECS marketing team to assist with the planning and hosting of your events and using these events to generate high quality leads.

• Database development and profiling This stage will include cleansing and/or expansion of a database; gathering contact, installation and supply preference detail; and building or refreshing a database for future marketing activity.

• Prospecting Activity here is around generating sales leads, nurturing and cultivating sales opportunities and qualifying the likelihood of sales to targeted organisations. Prospecting includes lead generation, lead nurturing and target account qualification.

• Event promotion Seminars, exhibitions, workshops and open days are extensively used within the IT industry to promote new products and services and provide a congenial environment for establishing business relationships. Our telemarketing partner is well positioned to assist in gaining commitment from customers and prospects to attend your events.

• Surveys and market research These services gather the information you require and give an independent analysis of the results, from which you are able to make informed decisions. They can focus on the appraisal of a new product, service or marketplace and obtaining feedback from customers and/or prospects.

• Channel development This involves qualifying new or dormant channel partners and capturing intelligence for ongoing marketing activity. A database of the IT channel within the UK is available to augment a development programme.

• Sales lead management Our partner will distribute sales leads to nominated recipients and track and report on lead progress. They are equipped with the tools and experience to simplify and automate the management of sales leads, giving you the ability to confidently distribute, track and report on opportunities generated through sales and marketing activities.

• Target account qualification Our partner can provide a comprehensive and detailed understanding of organisations that could be prospects for your products and services. This service goes beyond the requirements traditionally associated with lead generation in clarifying the structure, relationships and sales potential within targeted organisations.

Integrated lead generation techniques, incorporating email, telephone, direct mail, web and social networking, are used to optimise the effectiveness of assignments.

End-to-end lead generation from a single source:

Who delivers these services?

Our foremost telemarketing agency, CPB UK Ltd, is fully trained and equipped with all the information necessary to engage effectively with prospects and generate strong, fully qualified leads that get you through the door.

The CPB team does not just read off the script. They apply their understanding of the challenges customers face and the ability of Arrow ECS and its partners to resolve these. Adept at probing opportunities, picking up on any concerns and handling objectives, they will be tenacious without becoming intrusive.

Working closely with your Arrow ECS Marketing Manager in formulating an assignment, CPB will play a key role in helping you to apply best practice principles to maximise the impact of the campaign.

What our channel partners say…

“The powerful blend of access to new opportunities,

generated for us by the Arrow ECS Marketing department, and

proactive account management help us maximise leads.”

Michele Gulrajani, Founder, Signature Consultancy

“It is confirmation of the quality of leads generated

by Arrow ECS marketing that we have been able to

convert around half into firm orders.”

Duncan Kirby, Sales Manager, R-Com Consulting

How much will these services cost?

As all lead generation and event management services will be tailored to meet your objectives, costs are dependent on requirements.

For further information

For further details on Arrow ECS Lead Generation and Event Management Services please contact your Arrow ECS Marketing Manager, visit www.arrowecsleads.co.uk or email marketing@arrowecs.co.uk.