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A user interface (UI) that is not well-designed will invariably fail. Mobile device aficionados and newcomers alike no longer have the time nor desire to bumble through bad UI. But software is far more than just UI. Design must be interwoven into the development process and evolve with users needs as the software takes shape. At Aspenware design is not an afterthought.
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CASE STUDY
Aspenware
6000 Greenwood Village Blvd
Greenwood Village, CO 80111
303.798.5458
www.aspenware.com
C–LEVEL
With smaller screens and ever increasing information
to present, clean and deliberate design is more
important than ever.
A user interface (UI) that is not well-designed will
invariably fail. Mobile device aficionados and
newcomers alike no longer have the time nor desire
to bumble through bad UI. But software is far more
than just UI. Design must be interwoven into the
development process and evolve with users needs as
the software takes shape.
This is an example of how we approached the recent
development of a mobile project.
Shelby Huckabay, Designer at Aspenware
Overview.
C–Level is an annual
event and fundraiser
that connects Colorado
businesses with local
technology companies
to discuss upcoming
technology-specific
business opportunities.
Aspenware was approached by
the Colorado Technology
Association to develop a
mobile app for the event.
C–LEVEL
Sample 1.
Enhancing CTA’s already-
existing identity for the
event, the typeface Futura
was used on the primary
icon to coincide with their
other event collateral.
C–LEVEL
Sample 2.
C-Level is a networking event characterized as
forward-thinking and professional. To further
emphasize this aspect, we felt that the profile
photos should be rendered in black and white.
Sample 3.
In addition to the
professional tone, we
wanted to evoke the essence
of the event — which is
both technological and
social. As a result, we
incorporated textures that
felt personable and modern.
C–LEVEL
Sample 4.
At the event, each quadrant
was defined by a color. To
help people delineate the
different quadrants in the
app, we used the same
colors to help users make
the connection between the
event (physical) and the
app (digital).
Sample 5.
To accommodate the full range of
attendees, we wanted to make the
app available on all smart-phone
devices (Android, iPhone, and
Windows Phone 7).
Sample 5.
As a result, early consideration
was paid to the interface
typography. We wanted to use
something appropriate for the
Sample 5.
event (clean and modern),
as well as something native to
each device so that the type
would be familiar to each user.
C–LEVEL
Android
iPhone
Windows Phone 7
Sample 6.
We knew early on that we’d be
developing for multiple
devices with different screen
resolutions, so our layout
was intended to be so simple
that it could easily
accommodate the various
resolutions. See grid.
C–LEVEL
Shelby Huckabay,
Lead Designer
Shelby ensures that usability
informs the design, which
informs the technology.
He creates software that’s
user-centric, exact and
enjoyable to use. If you have
any questions regarding
technology and design you can
reach him at
Find out more about Aspenware
at www.aspenware.com
.
C–LEVEL