How do you shop and learn?

• Watch TV• Read the paper• Listen to the radio• Attend workshops

and conferences• Read mail• Read email

• Search Google• Ask a friend• Read a review• Visit a website

Social Media 101

Agenda

• What is social media?• So what and who cares?• A caveat• 4 Tools• Getting started• Learn from the best• Things to remember

What is social media?

Internet-based tools to share information, learn and connect with others.

Examples include, blogs, Facebook, Linkedin & MySpace, YouTube, Flickr, Twitter and podcasts.

Different from mass media

Social media• Ubiquitous• FREE• Easy to cut and paste

and share

• Social

Mass media• Inaccessible to most• Expensive• Short shelf life unless

re-purposed via social media

• 1-WAY

So what and who cares?

Social media is mainstream!

According to Forrester, 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007.

Women 75% Men 73%18 – 29 year olds 87% 50 – 64 year olds 72% HI = $75,000 + 94%HI = $30,000 or less 57%

Source: Pew Internet and American Life Project

Top 9 sites on the Internet

1. Google2. Yahoo3. YouTube4. Live5. Facebook6. Msn.com7. Wikipedia8. Blogger9. MySpace

Source: Alexa.com

Most important

• It’s where your stakeholders are

Getting news - 70%Watching video - 56%Looking for info on Wikipedia - 47%Reading blogs - 32% (57 million people)Rating products, services or people – 32%

Source: Pew Internet and American Life Project

A caveat…

Don’t forget about Search and email

Read email 91% Use a search engine89%

These are the top-ranked online activities.

Source: Pew Internet & American Life Project

4 Tools

Blogs – Use them toCommunicate quickly

Put a real face on your organization.

Get found in Search

Build, organize and share content – educate.

Test new programs and services

Social Networking Sites – Use them to

Build an audience, i.e. find new stakeholders

Increase brand awareness - educate

Ask your supporters to support you

YouTube – Use it to

Show vs. tell your story – educate.

Break up the monotony.

Remember: It’s the 3rd most trafficked site on the Net

Twitter – Use it to

See what people are talking about right now

Drive traffic to other sites – educate.

Give your org a human feelReach people you can’t reach anywhere else.

Getting started

• Set up Google Alerts and start listening to what people are already saying about you.

• Do a Google blog search on key terms

• Search Technorati and Alltop to find the influential bloggerss in your industry.

• Follow other nonprofits on Twitter to see what they are talking about.

Learn from the Best

Key blogs

• http://beth.typepad.com/

• http://www.nten.org/blog

• http://www.wearemedia.org/

• http://www.corporatedollar.org/

• http://www.nonprofitmarketingblog.com/

• http://www.marketingfornonprofits.org/

Key books• Seth Godin – Flipping the Funnel (FREE e-book)• Charlene Li & Josh Bernoff – Groundswell: Winning

in a World Transformed by Social Technologies• Debbie Weil - The Corporate Blogging Book• Andy Sernovitz - Word of Mouth Marketing: How

Smart Companies Get Customers Talking• Dan Gillmore – We the Media: Grassroots

Journalism by the People, for the People• Joe Trippi – The Revolution Will Not Be Televised:

Democracy, the Internet and the Overthrow of Everything

• Clay Shirky – Here Comes Everybody!

Things to Remember

Nothing is perfect. Well, almost nothing…

You will lose control of your message.

Some audiences may not be ripe – yet.

It takes a lot of time and creativity to succeed in

social media.

Connect with me!

Jocelyn HarmonEmail: jocelyn_harmon@yahoo.comWeb: www.marketingfornonprofits.orgTwitter: @jocelynharmon