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Presentation for one of the assignments on Strategy course in my Master program.
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Augmented reality Technology presentation and analysis as High-Technology
What is AR?
Augmented reality 2
1. Started in 90th 2. Real progress after 20063. SDKs, lots of apps and
campagins and wide usage in last years
live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or positional data
Usage of AR
Augmented reality 3
• Advertisement• eCommerce• Architecture• Education• Medical• Tourism and travels• Navigation• Traditional media
Stakeholders
4
BrandsEnd-usersDevelopers
Augmented reality
Relevant companies
Augmented reality 5
GoogleFounded: 1998Employees: 28,000
Wikitude, Layar, metaio
Founded: 2003,2009Employees: 25-65
Competitive advantages
Wikitude, Layar, metaioGoogle
Architectural innovation – platform
•Big team of developers•Lots of popular native services to
integrate with•Ecosystem (market)
Product innovations
•Adjustable roadmap•Can be used by community (API)•Wide range of devices/platforms
6Augmented reality
Strategies
Wikitude, Layar, metaioGoogle
Product Leader type
•Completely new product and appearance
•Start-up / experiment technoilogy
•Creating a new market
•First step – developers only (= Innovators)
Fast follower
•Focus on existing technologies
•Medium/Low production cost
•Customized solutions for
stakeholders
7Augmented reality
Future usage & conclusion
8
• More details / APIs / social layers• AI usage • Brain waves integration• Wider usage
Amazing combination of cutting edge technologies and open APIs. R&D with start-up spirit.Lots of real-world application possibilities.
Augmented reality
Thanks for your attention!
Questions…
Table of contents
What is AR?
Usage of AR
Stakeholders
Relevant companies
Competitive advantages
Strategies
Future usage and conclusion