THINK DIFFERENT

Ashley Ringrose

Create a 30k banner (468x60) to advertise this Nike shoe

Great BrandShitty Brief

ResultsA bunch of banner concepts?

THINK DIFFERENT FOR DIGITAL

2010 IS NOTHING LIKE 2008

THINK OUTSIDE CAMPAIGNS

THINK ABOUT PLATFORMS

*Insight Stolen from Far Far’s Cannes Workshop

TRADITIONAL ADVERTISING

DIGITAL ADVERTISING

http://www.slideshare.net/soapcreative/adage-digital-2010-6-foundations-of-great-digital-creative

INTERACTIVECUSTOMIZABLECONTEXTUALENTERTAININGPLAYABLEUSEFUL*

123456

IS THE IDEA?

Useful!

Useful?

#1 Reason why digital is better

than advertising?

We don’t have to do advertising

From Iain Tate’s (Poke UK) talk

Niche

Super Niche!

What about a site where people post

photos of crazy sandwiches?

What about a site where people post photos of stupid

cats?

What about a site about those

annoying ads on websites?

http://www.bannerblog.com.au/

#1 reason digital sucks?

It’s

Complicated

One Function Website?

http://umbrellatoday.com/

http://istheinternetawesome.com/

http://thingsididlastnight.com/

http://tobytripp.github.com/meeting-ticker/

http://www.whatthefuckshouldimakefordinner.com/veg.php

http://www.explosionsandboobs.com/

http://snckrz.com/

http://www.cnn.com/tshirt/

OWNABLE PLATFORM?

RED BULL’S ADVERTISING?

PLAY MARKETING?

FINALFINAL THOUGHT THOUGHT

WHY ARE AGENCIES WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA)(ADVERTISING, DESIGN, MEDIA)

HAVING TROUBLE HAVING TROUBLE DOING DIGITAL WELL?DOING DIGITAL WELL?

THINK DIFFERENTFOR DIGITAL

UNDERSTAND PEOPLE,THEN TECHNOLOGY

Mark Pollard, McCann Sydney

Thank you

bannerblog.com.auslideshare.net/soapcreative

soapcreative.com

@100ftzombie@bannerblog