B2B social media 5 things

The Right People | The Right Process | The Right Platform

SVN.COM

Social Media & B2B:5 Things You Need to Know

for 2014


Social Media & Sales Cycles

©2012 DKD New Media Strategies, LLC


5 Things You Need to Know about Social Media in 2014

1. LinkedIn is your CV/Bio. Work it!







2. Social media drives search engines



How Do Search Engines Work?


Top Sites in the U.S.

1. Google

2. Facebook

3. YouTube

4. Yahoo!

5. Amazon

6. LinkedIn (#11 in 2012)

7. Wikipedia

8. eBay

9. Twitter

10.bing

11. CraigsList

12. Pinterest

13. Blogspot

14. Go.com

15. Live.com

16. Espn.go.com

17. cnn.com

18. tumblr

19. PayPal

20. Huffingtonpost








3. Social media makes you smarter





• Women buy cleats– For kids– For themselves

• Men buy cleats every season• Customization is cool• Orange cleats?

2010 - Twitter Search “Soccer Cleats”


2013








4. Twitter #Hashtags



#Hashtags & Keywords

• #CRE• #CRElisting• #Multifamily• #Industrial• #Office + #CRE• #Medical + #CRE

• Sperry Van Ness• @SVNIC• “Thx for the RT’s”• #FF• #CREjavaclub• #Recon2013






4. Twitter #Hashtags

5. Be interesting

SVN.COM

How to Leverage theSVN Monday National

Sales Call


SVN Monday National Sales Call

• Open to all advisors & outside brokers• SVN promotes properties during call and via

social media after the call.


Present your properties. First look at properties on behalf of your clients. Use it in your pitches; invite clients to the call. Promote the call via social media. Hold your own sales meetings around it.

SVN Monday National Sales Call


Picture from SVN/Parke Group’s Monday Morning Meeting.









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B2B social media 5 things