BA TM 13 profiles

The most promising innovation companies of Argentina will participate in the first Trade Mission to Silicon Valley, organizedby the Buenos Aires City Government, between February 28th and March 4th.

This trade mission, leaded by the Minister of Economic Development, Mr. Francisco Cabrera, has the aim of building a closerelationship with the local ICT community, improving skills, creating new business and investment opportunities, promoting Buenos Aires new Technology District, and identifying the latest trends in technology innovation and entrepreneurship in Silicon Valley.

The thirteen Argentinean ICT companies delegation was selected by an expertise evaluation committee composed byrepresentatives from Endeavor, Global Tech Bridge, Plug & Play Tech Center, Palermo Valley, INC Latinamerica, NationalTechnology University (UTN-FRBA) and IAE Business School. This delegation includes companies from different sectorsas social games, mobile aplications, internet monitoring, online marketing, social plataforms and software technologies.

2011 Trade Mission Main Objectives:

- Create a close and long term relationship between the City Government of Buenos Aires and Silicon Valley ecosystem- Promote Buenos Aires Technology District and the benfits to all ICT-related companies that settle therein.

- Increase opportunities for investments by VC in the ICT community of Buenos Aires- Improve IT investment skills between the community of SV and Buenos Aires.

- Encourage partnerships agreements between companies from Buenos Aires and The Valley.

BUENOS AIRES CITY WEEK IN SILICON VALLEY

Buenos Aires Technology District

Benefits:Municipal tax exemptions for 15 years in the case of SMBs and domestic companies and 10 years in the case of international companies .

Current situation:

70 companies already settled - 8483 HHRR - 107, 262 m2

Buenos Aires Technology District: an investment opportunity.

• Strategic Location: The Technology District is only 15 minutes from the downtown area in Parque Patricios District.

• Extraordinary development potential: Parque de los Patricios neighborhood used to be an industrial area, full of factories and logistics warehouses which are currently unused; thus, the selected area offers a great amount of inhabited buildings which can perfectly be recycled and are extremely suitable for hosting high-tech companies and related universities.

• Accessibility: Parque de los Patricios was chosen as the Technology District seat because of its excellent accessibility among other advantages:

• 19 bus lines connect the District with the rest of the City and the metropolitan area. • CASEROS H Subway Line Station is already working and 4 new stations will be ready in the next two years crossing across the District. • 25 de mayo Highway connects the Technology District with the main accesses to the City in a just a few minutes.

BUSINESS DESCRIPTION

Activica is a technology company which specializes in the design and development of custom software solutions for corporate training. Its business model is based around providing products and services to large corporations (BtoB) with a boutique style; highly customized, innovative and exclusive. Activica´s clients are mostly companies with more than 5000 employees, with operations in multiple locations, and which seek to train their employees as quickly, efficiently, and cost effectively as possible. The use –or proper use, rather - of e-learning technology can achieve all of this; with the most avid and recurring consumers of elearning being Heavy Industry, the Pharmaceutical Industry, and the Financial Services Industry.

Activica´s main business offerings are installation and administration of Learning Management Systems (LMS), development of Training Modules and/or Virtual Simulation; and Educational Technology strategic consulting hours. All of these products and services are offered in the shape of monthly agreements or on demand. Development, Project Management, Marketing and sales; all activities take place at our Buenos Aires based Development Center.

As human resources are key to our business, Activica seeks to attract and retain in the company the best resources in the highly competitive IT industry. In order to do so, Activica has signed cooperation agreements with Universities and IT chambers, and has maintained from the start employee benefit programs which include state of the art medical coverage, language classes, telecommuting options, and company ownership.

PARTNERS:Javier Diez: 40% Diego Lijavetzky: 40% Gonzalo Berra: 10% Federico Welz: 5%Employees: 5%

MANAGEMENT TEAM:President & CEO: Javier DiezGeneral Director: Diego LijavetzkyCFO: Gonzalo BerraCTO: Federico Welz

INDUSTRY:Education, Gaming, Software

NUMBER OF EMPLOYEES:Current: 25When we started: 1 At end of first year: 6At end of third year: 15

ALLIANCES / PARTNERS:Mercado Magazine: R+D in Social NetworksServicio Satelital S.A: R+D Iphone/Android appsSofrecom Argentina: R+D Digital TV

ACTIVICA S.A.Silvia [email protected]


Nowadays the company is mainly focused on Social Apps development for external clients on a custom project bassis. Some of our clients are direct clients (such as Turner Television, Mercadolibre, FOX, etc.), Advertising/Interactive Agencies, and Startups (some of them from Silicon Valley actually, like Bump),

Since the first day our goal was to generate a profitable and cashflow positive business to be the ground of our future product development. In this product we are planning, we’ll be applying the knowledge we acquired by doing custom proyects for clients. Our products will solve common marketing necessities we have seen in the market over this year of operations, with over 100 projects completed.We want to make it easy for small companies and agencies to have access to Social Applications without having to pay for a custom development each time they need something. The first products we’ll be launching are:

- An e-commerce aplication that generates a catalogue on facebook with the information you have on your own site on your products.- A suite of applications focused on acquiring FANS or “LIKES” by using applications in an intelligent and easy going way.

We’ll charge something between USD 15 and USD 150.- on monthly fee basis to use this apps.

PARTNERS:Antón Chalbaud 33%Matías Paterlini: 33%Claudio Cohen: 33%

MANAGEMENT TEAM:CEO: Antón ChalbaudCTO: Matías PaterliniCOO: Claudio CohenCFO: Ramiro Mazzeo

INDUSTRY:Social Marketing, Facebook Applications, e-Commerce

NUMBER OF EMPLOYEES:Actual: 12At the start of activities: 3At the end of year: 12At the end of the third year: 18

ALLIANCES / PARTNERS:N/A

ALTODOTAntón [email protected]


TARANTULA’s mission is to revolutionize the market research industry by democratizing and empowering the understanding of how audiences born and evolve over time.

TARANTULA technologies are designed to retrieve and collect publicly available information from the social networking sites and to creatively process it through data and graph mining proprietary technologies in order to identify and categorize audiences and track its temporal evolution.

TARANTULA targets the 500+ million people that regularly use social networks. Our focus is on Facebook, Linkedin and Twitter.

Our product is TARANTULA Insights, the Google Insights for audiences.

By using TARANTULA Insights you will be able to answer in seconds questions like “How did the Golfers Audience change in the last year”, or “What is the difference between the mean tenure time of C-Level executives in NY vs. LA”.

PARTNERS:Matias TravizanoMartin Minnoni

MANAGEMENT TEAM:CEO: Matías TravizanoCTO: Martín Minnoni

INDUSTRY:Internet, Technology


ALLIANCES / PARTNERS:N/A

BINARIAMatias [email protected]

PARTNERS:Fernando Cuscuela 50%Leandro Armas 50%

MANAGEMENT TEAM:CEO: Fernando CuscuelaCTO: Leandro Armas

INDUSTRY:Online Marketing, Social Media, Search Marketing, Online Media Planning and Web Analytics

NUMBER OF EMPLOYEES:Actual: 12At the start of activities: 2At the end of the first year: 4At the end of the third year: 20

ALLIANCES / PARTNERS:Alliances/Partners: Latinvia. Contributes with know-how and customers of: E-commerce. E-business.

Form an alliance/Associate: Intellignos: Analytics, Research. Doppler: Email Marketing Platform. Grupo Pexo: Reddemails (reliable databases)

CLICKBUNKERFernando [email protected]


Clickbunker is a result-oriented Online Marketing agency. After two and a half years of operation, it positioned itself in the market thanks to an excellent combination between creativity and performance.

Considering that the big groups of agencies and companies really need the know-how in new media and raw material to offer ideas from the online world, our aim is to catch its attention generating, apart from the excellence of our services, an innovative product focused of Social Media and ROI.

Thus, it emerges the need to generate SRM. Social Relationship Marketing. A “one to one” tracking and communication system, with the users that belong to the social network ecosystem, and those that can be interacted with through relationship marketing actions, allowing to attract and foster customer loyalty, as well as to dimension the ROI of actions.

The business model will be based on a licensing system, or SaaS, according to the customers´ needs, through which free service could be given to a definite “freemium” amount of users, and as usage enlarges, a fee will be charged per amount of system usage.

The investment will be mainly based on financing, promoting and regionalization of the product. Being an innovative and unique product in the market, success would be granted, estimating to obtain ROI in a maximum period of 4 years.


Empreware is a developer of web based small business applications with focus in LATAM.

We have developed Empreware Business Plan, a software that has been used by more than 7000 individuals in LATAM.

We’re planning to develop a new online application to help small business owners to keep track of their finances. The business model would be a monthly payment of USD 25,00.

We beleive that the software as a service businss is growing very fast in LATAM, and that we have the opportunity to establish as the #1 app in small businesses financial management, such as Intuit (www.intuit.com) did in USA with Quickbooks.

Our team has experience in designing, programming and selling software applications in the internet, as we demonstrated with our business planning software.

Our vision is to build a portfolio of online applications for small businesses, reaching clients in LATAM, USA and Europe. By achieving this we could be acquired by big internet and/or software companies looking to improve their product portfolio and their presence in LATAM.

PARTNERS:Agustin Badano: 51%Julio Crivelli: 32%Fernando Aguilar: 9%Otros: 8%

MANAGEMENT TEAM:CEO: Agustín BadanoCOO: Fernando Aguilar

INDUSTRY:Web based aplications for small businesses.


ALLIANCES / PARTNERS:Nextperience. We established a partnership in wich they help us with online marketing campaigns while they transfer us the know how. Nexperience is one of the top online marketing agencies in Argentina. We also have partnerships with local Business Scholls, Universities and institutions that work with entrepreneurs.

EMPREWAREAgustin [email protected]


Junglebat Game Studios (JB) is a company dedicated to producing, developing, encouraging, sponsoring, marketing, financing and publishing games for Windows Phone and Xbox 360.Our business model is based on creating revenue based on a flexible model with 3 core business units:

JB developed games: Our idea is to be interactive and to create innovative, massive and fun games. We created a development model where we function on minimal fixed costs. Freelancers and international developers will join their efforts to create amazing games for a low cost.

Sponsored games: If we love a game, we will ask the developer/s to add it to our sponsorship program. Once included in our network, we will start marketing it in recommended engines; translate it into different languages, launch new creative and design initiatives, then test and market it through social networking sites, public relations and relationship marketing programs.

Incubating games: We form alliances with micro-studios or developers to create new and exciting games. We define the game business model for that game and assist them in different ways: financially, creative and design, development and gameplay perspectives. We publish the game and manage its positioning in the market. We own the game completely and will pay a percentage of revenues generated to the incubated studio/developer.

Something important: For those games that massively succeed in the market (at least 1 million downloads) we will create its version for other mobile platforms such as iOS and Android.

Junglebat is built around a core team of entrepreneurs, mobile strategists, technology masters and games lovers.

PARTNERS:Martin KornblumMarcelo Tribuj

MANAGEMENT TEAM:Executive Producer: Martin KornblumNetwork Development Manager: Marcelo TribujTechnology Manager: Federico Sabater

INDUSTRY:Mobile Games & Entertainment


ALLIANCES / PARTNERS:Microsoft Corporation S.A.More than one hundred game developers / designers / testers around the globe.We look forward to add a partner to accelerate the company growth.

JUNGLEBATMarcelo [email protected]

PARTNERS:Matias RozenfarbAdrian LisenbergJulio GuzmanDan Rozenfarb

MANAGEMENT TEAM:CEO: Matias RozenfarbCTO: Adrián LisenbergCOO: Julio GuzmanHead of R+D: Dan Rozenfarb

INDUSTRY:Social Marketing, Internet technology & services


ALLIANCES / PARTNERS:Universidad Nacional del Sur (National South University)Modera Media (Spanish content moderation company)

KEEPCONMatías [email protected]


Keepcon’s goal is to provide comprehensive moderation services, based on the automation of the content moderation process for web sites 2.0. We focus on a global market integrated by all the websites that allow the general public to openly publish multimedia content, such as comments, blogs, images, video, audio, or any mix of these elements.

Our company specializes on the moderation of contents, using a Business Process Outsourcing model established upon state of the art technology. Since 2008, Keepcon provides companies with a cost-effective software solution to moderate the UGC on their websites. With Keepcon’s proprietary technology, companies that once employed teams of 25+ to censor content can now outsource all moderation services for a fraction of the cost. With total UGC on the internet expected to grow by over 500% over the next four years, Keepcon represents a timely business in a nascent market.

Keepcon offers three primary services:1) automatic content moderation, (2) platform licensing for external manual moderation, and (3) outsourcing of manual content moderation, the last of which is ideal for clients with limited human resources. Keepcon’s clients benefit by not having to invest the time and money needed to develop a content moderation platform or hire a moderation team (in the case of outsourcing). Clients also benefit from Keepcon’s quality assurance mechanisms and gain valuable insights regarding traffic and content generation. On a day-to-day basis, clients can focus on their core business and have confidence in Keepcon’s 24/7 support and multilingual team (Spanish, English, Italian, Portuguese, and French).

PARTNERS:Franco Breciano 40%Hernan Liendo 40%Key Management 10%Socio Financiero 10%

MANAGEMENT TEAM:COO & CTO: Hernan LiendoCEO: Franco BrecianoStudio Manager: Matias Baldini

INDUSTRY:Social Gaming, Advergaming, Social Apps.


ALLIANCES / PARTNERS:Strategic: IAB – Cessi Technological: Adobe – RackspaceAcademic: UTN – UADE – UNQ

MINDSET STUDIOFranco [email protected]


Mindset seeks to connect people around the world through engaging apps & games with a social component, designed for advertising and entertainment.

Both industries are going through a transition as a result of the arise of new media such as social networks, smartphones and tablets. As a result, consumer habits have changed and brands need to adapt to this new era.

Company strategy:Current term: create social games & apps for brands, publishers and media companies. Position the company . Acquire know-how.

Medium term: continue to work for other companies, and as a proof of concept launch the first social games in social networks such as Facebook, Orkut, MySpace or other platforms that may arise.

Long term: stop working for brands and continue to grow a proprietary portfolio of social games & apps. Build an increasing user base and start generating revenues by means of virtual goods and upgrades. This revenues will be destined to the generation of new products for our porfolio.

It’s worth to notice that the company has it’s own Research & Development team capable of delivering innovation, pushing the barriers of what is possible and surprising the end consumer.

PARTNERS:Simonovich Family 100%

MANAGEMENT TEAM:CEO: Adrian SimonovichCOO: Fernando FlischfischCFO: Gustavo HojmanHead of Flare3D: Ariel Nehmad

INDUSTRY:Videogames, Advertising

NUMBER OF EMPLOYEES:Actual: 46

ALLIANCES / PARTNERS:Microsoft, Adobe, Samsung

SIA INTERACTIVEGustavo [email protected]


Based in Argentina, SIA Interactive is a leading interactive marketing company, focusing on development of videogames for advertising purposes (“advergames”), as well as other interactive media solutions. Since 2002, SIA has begun an international expansion and has implemented projects for leading brands or its agencies in more than 20 countries. The Company has been received the Sadoski Award in two opportunities in recognition of its contribution to technology innovation. The company has been included in the Software Law (Law 25,922) which provides significant tax benefits for software development companies and has been certified under ISO 9001.

The Company has two business lines:A) Development of video games ("advergames") and other interactive solutions for promotional activities.B) Flare3D.

Development of video games ("advergames") and other interactive solutions for promotional activities: The Company is a pioneer in the development of advergames in Argentina and has successfully sold its solutions abroad. In addition, SIA has specialized in multi-touch technology and developed integrated hardware, software and content solutions, such as the interactive vending machine for Coca Cola (the first of its kind in Latin America).

Flare3D: Flare3D is an engine to develop 3D graphics in Flash Player. Flare3D beta version has been presented recently at the Adobe Max Conference in Los Angeles. The goal is to create an “easy-to-use” product for the community of 3D designers and developers. We have been in close contact with Adobe engineers in the development of this product.

We are currently seeking investors to (a) grow the business of video games and interactive solutions and (b) develop Flare3D as a commercial product.

PARTNERS:Martin Enriquez: FounderGustavo Arjones: FounderJuan Manuel Damia: FounderFrancisco Lemos: FounderMichael Lato: Angel Investor

MANAGEMENT TEAM:CEO: Martín EnriquezCTO: Gustavo ArjonesData Insights: Juan Manuel DamiaUI&Data Visualization: Francisco Lemos

INDUSTRY:Social Media, Web Analytics, Social Media Monitoring


ALLIANCES / PARTNERS:Global Marketing & PR Agencies such as HAVAS Digital, Starcom Media Vest and WPP. They partner with us as a sales channel while they also act as clients by using our platform to provide insights to their clients. We look for partnering with big agencies with strong focus on Social Media Marketing and Online Reputation Management.

SOCIAL METRIXMartín [email protected]


Socialmetrix provides international companies the tools to listen, analyse and engage their customers through social media, and improve their ROI in online marketing.

We are providers of Social Media Monitoring, Analysis and Engagement to 3 customer segments:

Global Corporations: Brand and product monitoring, competitive analysis, online market research and active Social CRM.

Marketing Agencies: Social media marketing ROI analysis, strategic planning, market research and ad planning.

Government & Political Parties: Topics and issues monitoring, candidate tracking, government crisis management and trend detection

Proven Market Leader in Latin America- First to develop product offering in social media monitoring- Only vendor with multilingual, multicultural offering - Brand recognition with a reputation for quality service - 16 Active large corporate clients

PARTNERS:Alberto Nakayama: 33%Matias Botbol: 33%Hernan Botbol: 33%

MANAGEMENT TEAM:CEO: Hernán BotbolCEO: Matthias BotbolCEO: Alberto Nakayama

INDUSTRY:Internet, Music, Streaming

NUMBER OF EMPLOYEES:Current: 4At the start of activities: 8At the end of the first year: 16At the end of the third year: 30

ALLIANCES / PARTNERS:Allied companies: Warner, EMI, Universal, Sony - Digital Content Contribution. (Music)Potential allies: Allies potential to add value through income generation through advertising and through the sale of suscipciones. In a second Estapa will expand the platform to new media devices.Google: Advertising - Android, Google TV.ISP Providers in the region: Sell suspcripciónes.Business Communications: Sell subscriptions.

TARINGA!Hernán [email protected]


Taringa Music will form a revolutionary online platform that will base its work on two main pillars: the music and the human and social relations generated by the consumption and use of it. Music Portal aims to provide a permanent solution and high impact on the market for online music.

The site will give users access to catalogs of record companies associated through two models. "Radios" and "on demand. " In all cases, the music will be accessible through "Streaming " not be possible to download or local storage. Music Portal is the main and permanent source for online music consumption in the region.

The platform will come from the hand of Latin America's most visited site in the world: Taringa.net, (that can be visited each month by more than 80 million people) and will base its work on the social is now driving the phenomenon of Web 2.0.

There is a market-niche that has not been exploited, with an enormous potential to generate significant benefits for the stakeholders of the companies involved. Currently, some sites have started projects that timidly try ePlot Streaming market, however, either do not have enough users, or because they failed to provide a platform friendly enough, or for various reasons, did not generate a tool to achieve mastery the new business.

Platform's mission is to generate a radical change in how consumers access to music content over the Internet, is expected to cover the largest possible number of users, and generate revenues and profits at all levels

PARTNERS:Alejandro Sewrjugin: 82%Crispin Sheridan: 10%Luis Siquot Ferré: 2%Margaux Caffa: 2%Alejandro Pablo Sewrjugin: 2%Osvaldo Cataldi: 2%

MANAGEMENT TEAM:CEO: Alejandro SewrjuginCTO: Luis Siquot FerréDirector, Social Media, PPC & SEO Technology: Margaux CaffaDirector, Operations: Silvio PiniDirector, Sales & Administration: Osvaldo Cataldi

INDUSTRY:Technology, Web 2.0


ALLIANCES / PARTNERS:Target Latino (Atlanta, US, Reseller), Acronym Media (NYC, US, Reseller), Acclaro (NYC, US, Reseller), SCI (Global, Reseller), Matchcode (Global, Reseller), Wormhole IT (joint projects, Reseller), Smowtion (Reseller), Three Melons (joint projects), SocialMetrix (tech provider), Thet (joint projects), Perception Group (Reseller). Future: Comcast (US, Reseller), BT Telecom (UK, Reseller), Telefónica (LATAM, Reseller), Translations.com (Global, Customer/Reseller), I-Prospect (Global, Customer/Reseller), Mindshare (Global, Customer/Reseller)

vFOUNDAlejandro [email protected]


vFound is a technology company focused on developing software solutions to increase online website visibility (Search Engines, Social Networks) for its customers. The VFOptimizer is the first real-time SEO Optimization Engine available in the marketplace (released in 2010), is the first SaaS module produced by the company.

Our mission is to provide state-of-the-art online marketing software that covers the latest internet trends and support core marketing activities to increase website reach, visibility and profit by turning prospects into sales. vFound’s core business is understanding technical and business patterns in the market and building software packages to help companies and individuals increase online visibility and exposure.

We have developed a vFound proprietary algorithm that provides insight into online competitiveness for any website. Based on this algorithm, we created the VFO and will be releasing additional niche software products throughout 2011. Future plans include the creation of niche algorithms to optimize daily work and presence in social networks, including Twitter and Facebook, by combining each into one integrated solution.

The VFOptimizer is a SaaS solution (cloud computing) that helps any web page rank within the first results of major search engines in just 3-simple steps and in just a matter of minutes.

PARTNERS:Thomas A. Beckett: 30%Colleen M. Beckett: 30%Athanasios I. Kouroussis: 20%Juan C. Lehmann: 20%

MANAGEMENT TEAM:CEO: Colleen M. BeckettCMO/CSO: Juan C. LehmannCTO: Athanasios I. Kouroussis

INDUSTRY:Cloud Computing, Infrastructure as a Service


ALLIANCES / PARTNERS:Softlayer – Main provider for infrastructure co-location. We’ve signed a strategic collaboration agreement through which we get infrastructure provisioning with prefered time response and special prices, Additionallly, Softlayer has decided to delegate their customers in spanish-speaking Latin America to Vurbia.

VURBIA TECHNOLOGIESJuan [email protected]


Vurbia's vision is to be recognized as a leading global provider and the Latin-American referent for cloud computing services by making infrastructure and value added services dead simple and transparent. Consequently, we will allow organizations of all sizes forget about infrastructure and focus on their core business resulting to a leveling of the playing field and a better Internet.

Vurbia Technologies is the premier IaaS provider in Latin America. We deliver innovative, simple, integrated infrastructure and value-added services that contemplate the full spectrum of our customers' needs. Universal and transparent auto-scaling, automatic re-configuration and collective intelligence are the pillars of our world class IaaS service.

IaaS consists in getting physical servers and develop a software layer known as virtualization, which allows to abstract the physical hardware from the Operative System and the application running on them. This way infrastructure can be scaled and unscaled in minutes making your infrastructure fit your computing capacity needs at all times and paying for what you use by the hour. In consequence, our customers turn fixed capital expenses into variable operative expenses, enjoying unprecedented flexibility and economic convenience.

Computing capacity consumed is measured by the amount of processors, RAM memory, storage and IP addresses used by the hour plus the transference in GB and the optional backup services. This way any customer can get his website / application up and running for less than 10 cents of a dollar the hour.