Big DataAssociation of Strategic Alliance ProfessionalsToronto Chapter

Eric MegerEric.meger@maerospace.com

October 9, 2013

Ode to Big Data..

Upon this gifted age, in its dark hour,rains from the sky a meteoric showerof facts...they lie, unquestioned, uncombined.

Wisdom enough to leach us of our illis daily spun; but there exists no loomto weave it into a fabric.

--Vincent Millay

1939 !

Nevertheless – Big Data IS big now

White House: National $200M "Big Data Initiative“

World Economic Forum featured topic

• What is Big Data?

• Evolution or Revolution?

• Driving Forces

• Why alliances are crucial

Three V’s of Big Data

The Big Data Tsunami is Only Just Beginning

http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/

People as SourcesThings as Sources

Exponential Growth!

Ok it’s BIG but…is it Evolution or Revolution?

?

Big numbers don’t make a revolution

Some of the claims about big data are little more than self-serving fantasies that are meant to inspire big revenues for companies that play in this space.–Stephen Few, Perceptual Edge

Six disruptive forces at once!

Core Drivers are the real revolution

Generate Data

• Social Media• Smart Sensors

Networked Data

• Wireless (4G and satellite)

Analyze the Data

• Cloud Computing• Mobile apps• Hybrid data

warehousing

Driving Forces

Why it matters

http://wikibon.org/w/images/thumb/c/ce/BigDataMarketForecast2011-2016.png/500px-BigDataMarketForecast2011-2016.png

What we will

SPEND!

IT Chaos for 5-7 years

No one company can do it all!

Light at the end of the tunnel…

• Hybrid Cloud computing will be ubiquitous

• All databases will handle unstructured data

• Price war in wireless will become trench warfare

• Everything will be compatible with mobility

• Big Data will still be growing … but the world will be able to handle it

But what do we do

between now and then ?!

Alliances can help

RETHINK THE STRATEGIC SITUATIONFirst find the right question!

Customers

CompetitionTechnology

What new insights could be created with

new information about customers?

How could competitor capture our customers if they had unlimited

information?

How do we integrate all four technologies groups to create new

value? Wireless, Cloud, Database and Social/Sensors

Where do we need help ?

Capability Gaps Alliance Opportunity

NewDatabases

Social Media

AnalyticsWireless

& Satellite

Hybrid Clouds

Mobility

Alliance Flavors

CapabilitiesOr Technologies

Market Access

Choose the right flavor…

Strategic Alliance

Joint Ventures

Minority Equity Deals

Tech or Ops sharing Agreement

Strategic Alliances

• Close relationships with well-defined roles with operational mutual interest

• NOT a transaction

• NOT a purchase or sale mechanism

Chemistry

Strategy

Operations

Alliances require focus

• Working through Chaos requires commitment, good will and patience

• Payoff : Opportunity & Competitive Advantage

• Build good relationships and nurture them– ASAP Best Practices

ONE COMPANY’S STORY

90 % of all world trade

CONTAINERS

OIL

COAL

STEEL

GRAIN

25

Search and Rescue

OurVISION

Satellites

Earth Stations

Networks

Software

Data Center

Displays

END 2 ENDNEEDS:

But it will be streamed, blogged, tweeted, posted, stored and marketed

“It's tough to make predictions,

especially about the future.”Thank you!

Questions