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Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 1
Improve Gaming Experience with Big Data Analytics
• Manage and analyze up to 300 billion
events per day• Understand and segment players• Quickly correct game play problems• Deployed Oracle Advanced Analytics
and Oracle R Advanced Analytics for Hadoop on Oracle Big Data Appliance and Oracle Database Appliance
Increase in revenue in one region by tailoring messages and playing experience
62%
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 2
$156MPotential savings identified
“With one vendor providing the whole solution, it’s very easy for us.”Nina Monckton, NHS BSA
Data Lab To Find Savings and Cost Reductions in Health Care Budget
• United Kingdom’s National Health Service
• Identify billing and identity fraud• Optimize treatment by reducing use of
less effective medical procedures• Deployed Oracle Advanced Analytics,
and Oracle Business Intelligence on Oracle Exadata and Oracle Exalytics
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 3
“Our strategy is extremely customer-centric, and we wanted to get a 360-degree view of our customers and prospects... we have found new ways of doing business, new ways of improving our products, and new ways of marketing and customer segmentation.” – Luc Verbist, CIO, de Persgroep
6xImprovement in
prospecting
Customer 360
• Manage and grow complementary print and online publishing offerings
• Understand customer behavior• Deployed Oracle Big Data Appliance
and ISV partner application
92%Customer churn
prediction accuracy
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
“There is no other platform that offers such performance.” – Jameel
Mohammed, Group Chief Operating Officer, Globacom Limited
40xFaster networkevent analysis
Improve network analytics, call center efficiency
• Optimize subscriber and network data handling
• Strengthen analytics and reporting• Improve customer-care agent response
times• Deployed Oracle Big Data Appliance
and ISV partner mCentric’s application.
4
35,000Call center minutes
saved daily
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Deliver real-time offers and prevent fraud
• Manage over 35 million customers
and 1.5 billion events daily• Deliver location-based offers and
services to subscribers• Detect fraudulent pre-paid calling
card transactions• Deployed Oracle Exadata, Oracle
Advanced Analytics ,Oracle Data Integrator, Oracle Stream Explorer
4 hourReduction in analysis time to detect fraudulent activity
5
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Accelerate Product Testing
• Manage and distribute data from over 7,000 sensors, 2 TB per test.
• Rapid, concurrent access to multiple teams shortens analysis time and enables rapid turnaround for subsequent tests
• Deployed Oracle Big Data Appliance, Oracle NoSQL Database
30%Reduction in test time which accelerates time to market
6
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 7
Path to conversionMix and effectiveness
Measuring ROIAttribution
Optimize the omni-channel experience • Engage 1 million passengers annually
with relevant messaging, content, and imagery
• Test, target, and personalize across website, eMail and room flyers channels
• Over 40% conversion rate lift for cross-sell and up-sell of services
• Deployed Oracle Real-Time Decisions, Oracle Database, Siebel, Oracle BIEE
7%-10% increase in revenues
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 8
Path to conversionMix and effectiveness
Measuring ROI
Customer Analytics for Retail and CPG Clients
• Able to run queries agains the entire
data set, rather than sample.• Query time down from days to
minutes• Deployed Oracle Exadata and Oracle
Big Data Appliance
100%Deliver personalized results with all the data – no sampling
“the ability to get that answer, get that insight within minutes rather than days is quite impactful to a business.” – Yael Cosset, CIO, 84.51
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 9
Prevent Online Fraud
• Improve customer experience for online secondary ticket marketplace
• Reduce fraudulent by individuals and organized gangs
• Update fraud model independent of application
• Deployed Oracle Database, Oracle Advanced Analytics
90%Reduction in online fraud
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 10
Financial Fraud Detection
• Manage risk for $30B in transfers• 2,500 financial institutions• Fast deployment is key benefit• Model deployment down from 3
months to one day• Deployed Oracle Advanced Analytics
$200MFraudulent transactions prevented per year
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 11
Path to conversionMix and effectiveness
Measuring ROIAttribution
Logo if approved, Anonymous story without logo also OK.
Suitable photographFull screen. Arrange behind the border.
Summary Headline
• 3-4 bullets of highlights• Deployed these Oracle Products
MetricNeed business value, not IT performance
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Oracle Big Data Momentum: On-premises Customers around the World