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BOONSLICK BROADBAND REPORT
Regional Technology Planning Team Report
August 2011
RESIDENTIAL STUDY BACKGROUND
Survey mailed June 2011
4000 homes randomly sampled.
422/11% returned.
400 returned surveys analyzed
Provides margin of error of ± 5 percentage points
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RESIDENTIAL STUDY: WHO RESPONDED
County % of Total respondents County pop as % of
Boonslick Region
Population
Lincoln 44% 53%
Montgomery 22% 14%
Warren 28% 32%
Other/No
Response
6% ---
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RESIDENTIAL SURVEY: WHO RESPONDED ?
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Age
Range 21-85, Mean=58
Household Income
$1K to $250K, Mean=$62K
8% “Rent”
99% White
RESIDENTIAL SURVEY: WHO RESPONDED ?
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RESIDENTIAL SURVEY: WHO RESPONDED ?
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RESIDENTIAL SURVEY: WHO RESPONDED ?
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RESIDENTIAL SURVEY: WHO RESPONDED ?
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RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
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KEY ISSUE: AVAILABILITY
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KEY ISSUE: CHOICE
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APPLICATIONS (RESIDENTIAL)
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RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND
ACCESS
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BUSINESS STUDY BACKGROUND
Online survey available from:
April 2011 to July 2011
37 local businesses responded
14% were satellite offices
10% had satellite locations
32 questions about broadband or high-speed
Internet services in the Bootheel region
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BUSINESS STUDY – RESPONSES BY COUNTY
By County:
Lincoln 60%
Montgomery 24%
Warren 16%
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EMPLOYEE BUSINESS SIZE
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BUSINESS CATEGORIES
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DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?
Do you have Internet service at your business?
NO =6% Yes = 94%
100% reported availability as the reason for
not having Internet access.
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CURRENT INTERNET PROVIDER
Top 5 Mentioned
CenturyTel
Socket
Kingdom Telephone
AT&T
HughesNet
Service established 1993-2010
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TYPES OF INTERNET CONNECTIONS
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WHY NOT BROADBAND?
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BROADBAND SERVICE RATINGS
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SUPPORTED INTERNET APPLICATIONS
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HOW IMPORTANT
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100% said would be beneficial if broadband capacity were improved
in the region.
COST OF SERVICE
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ONLINE BUSINESS SURVEY
17 businesses had other comments about
broadband service availability in the region.
Some included:
Indicated they had difficulty conducting business
applications because of a lack of robust broadband.
Told one year away, now 5 years later and still not
available.
I’m behind my competitors.
Vital for the community’s growth.
Help!
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INDIVIDUAL SECTOR DATA
Agriculture
Economic
Development Sector
Energy Sector
Environment Sector
Healthcare Sector
Higher Ed Sector
K-12 Education Sector
Library Sector
Local Government
Public Safety
Tourism
Workforce
Development
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MAPS
Review maps provided by State of Missiouri
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BROADBAND PROVIDERS RESPOND
Feedback on data and current initiatives from
broadband providers.
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BROADBAND STRATEGIC PLANNING
Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.
It is a large scale, high-level planning exercise
It provides specific guideposts and pathways to better help the region build long term broadband sustainability
Addresses both availability (supply) and adoption (demand) within the region.
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BROADBAND STRATEGIC PLANNING PROCESS
The Strategic Planning process is split into four (4) phases:
Phase 1 (Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.
Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.
Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed.
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SWOC ANALYSIS
The definitions of the four (4) SWOC elements are as follows:
Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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SWOC ANALYSIS
Phase 2: cont’d
The analysis should cover a wide range of issues
including those centered on:
residential, business and institutional broadband availability
and adoption,
whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
potential upgrade and expansion possibilities,
reliability of existing networks,
related matters.
Providers are asked during Phase 2 to present their
ideas on possibilities for advancing the broadband
environment.
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SWOC ANALYSIS
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SWOC ANALYSIS
The definitions of the four (4) SWOC elements are as follows:
Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.
In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.
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BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
Short, medium and long term goals and objectives to boost broadband
adoption and availability.
Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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Additional Discussion
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Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
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THANK YOU FOR
YOUR PARTICIPATION
IN THE BOONSLICK
BROADBAND
PLANNING PROJECT!
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