KAYSINGER BASIN REGIONAL PLANNING COMMISSION

BROADBAND STUDY

Regional Technology Planning Team Report

August 2011

KAYSINGER BASIN REGIONAL PLANNING COMMISSION

BROADBAND RESIDENTIAL NEEDS STUDY

RESIDENTIAL STUDY BACKGROUND

Survey mailed May 2011 4000 homes randomly sampled.

529 returned surveys/13% response rate

400 returned surveys analyzed Provides margin of error of ± 5 percentage points

RESIDENTIAL STUDY: WHO RESPONDED ?

NOTE: 3 % OF RESPONDENTS DID NOT INDICATE COUNTY OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

County Frequency % of total respondents

County pop as % of KBRPC Region Population

Bates 36 9% 15.34%

Benton 189 49% 16.89%

Cedar 27 7% 12.39%

Henry 96 25% 20.29%

Hickory 6 2% 8.15%

St. Clair 33 9% 8.49%

Vernon 1 <1% 18.45%

RESIDENTIAL SURVEY: WHO RESPONDED ?

60%

82%73%

25%

86%

33%3% 21%

72%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Gender Race Residence Kids Home

Note: Remaining % is non-response

Female

Male

White

Other Urban

Rural Yes

No Rent

Own

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of Surveyed HH > Median HH income of the region(32% did not respond to income question)

CountyMedian Household Income (Census)

Bates 38,926Benton 30,924Cedar 30,699Henry 36,332

Hickory 27,397St. Clair 30,457Vernon 33,790

KBRPC Region 32,646Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

1%3%

16%19%

61%

15%

32%

24%

11% 11%

0%

10%

20%

30%

40%

50%

60%

70%

Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

% HH with Computer % HH with BB or HSI at home

Computer trend line Internet trend line

RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE

1%

3%

3%

8%

12%

17%

24%

33%

0% 5% 10% 15% 20% 25% 30% 35%

Don't Know

Other

Cellular BB

Fixed Wireless

Cable

Satellite

Dial-up

DSL

(n =320)

APPLICATIONS (RESIDENTIAL)

15%

16%

16%

18%

20%

23%

23%

26%

37%

42%

46%

59%

60%

66%

67%

70%

83%

88%

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

Look for a place to live

Home-based business

Sell online

Share something online that you created

Take class or do homework

Contribute to a web site or blog

Work from home

Look for job online

Play online video or games

Watch TV or other videos

Visit state or local Gov. sites

Online banking

Social networking site

News or politics

Buy online

Health or medical information

Information to buy services and products

Keep in touch with friends and family

RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND COMPUTER ACCESS

52%

24%

12%

6%

6%

0% 10% 20% 30% 40% 50% 60%

Very Important

Important

Somewhat Important

Not at all important

Don't know

KAYSINGER BASIN REGIONAL PLANNING COMMISSION

BROADBAND BUSINESS NEEDS STUDY

BUSINESS STUDY – RESPONSES BY COUNTY

Total number of surveys = 58

County FrequencyPercent of Total

RespondentsPercent of total

number of BusinessesBates 3 5% 10%

Benton 5 9% 14%Cedar 17 29% 12%Henry 1 2% 10%

Hickory 1 2% 15%St. Clair 4 7% 14%Vernon 27 46% 24%

EMPLOYEE BUSINESS SIZE1 – 4 54%5 - 25 36%26 – 100 5%101 – 500 5%501 – more 0%

3 respondents don’t have internet service: 1 because it is not available 1 because it is too expensive 1 doesn’t have a computer at their business

NATIONAL BUSINESS CLASSIFICATION

BUSINESS BROADBAND PROVIDERS (N=45)

TYPES OF INTERNET CONNECTIONS (N=45)

SPEED OF CONNECTIONS 52% of those responding reported the following

speeds by connection type:

48% of those responding did not know their speed

Fixed Wireless Users 3 Mbps (2) 20 Mbps (2) 768 Kbps (2)

DSL Users 1.5 Mbps/430 Kbps 1.5 Mbps (2) 10 Mbps (3)

Mobile Wireless 768 Kbps (2)

T-1 1.544 Mbps (2)

BROADBAND SERVICE RATINGS

ServicesVery

SatisfiedSatisfied Dissatisfied

Very Dissatisfied

Don’t Know/Not Applicable

Response Count

Cost of Internet/network Service

11% 37% 15% 26% 11% 46

Speed of the on-line connection 9% 26% 13% 49% 4% 47Billing practices of your provider 7% 57% 11% 11% 14% 44Reliable access to the Internet 9% 42% 27% 20% 2% 45Training and technical support 9% 39% 16% 18% 18% 44Customer Service Representative’s knowledge when you call for service

14% 39% 14% 20% 14% 44

Installation technician’s ability and courteousness

11% 52% 7% 5% 25% 44

BROADBAND SERVICE RATINGS

SUPPORTED INTERNET APPLICATIONS

WHY IMPORTANT?

• Rely on orders from company’s webpage• Internet programs support jobs• Transfer of data to out of State offices.• Brings remote rural location to the world• Remote BB access allows access without having to drive for hours• Our tenants are disappointed to find out BB isn’t available here

COMMERCIAL BROADBAND ENVIRONMENT

COST OF SERVICE

BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise It provides specific guideposts and pathways

to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and

Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)

analysis will be performed.

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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UNDERSTANDING SWOC

SWOC ANALYSISPhase 2: cont’d

The analysis should cover a wide range of issues including those centered on:

residential, business and institutional broadband availability and adoption,

whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,

potential upgrade and expansion possibilities, reliability of existing networks, related matters.

Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.

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INDIVIDUAL SECTOR DATA

Online Surveys (OLS) were received from the following groups:

Economic Development (1) Local Government (8)K-12 Education (1)Energy (1)Workforce Development (1)

Public Safety (3)Community & Social Services (4)Library (8)Agricultural (4)Healthcare (2)

INDIVIDUAL SECTOR DATA

SECTOR REPORTS

SWOC ANALYSISVOTING

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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UNDERSTANDING SWOC

BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic

directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :

1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)

Short, medium and long term goals and objectives to boost broadband adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress

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Additional Discussion

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Broadband Summit Nov. 17, 2011Capitol Plaza Hotel, Jefferson City, MO

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THANK YOUfor your participation in the

KAYSINGER BASINBroadband Planning Project!