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How your website can generate and nurture ideal customer leads.
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Increasing the Effectiveness of Your WebsiteHow your website can generate and nurture ideal customer leads.
Website: Purpose?
• Credibility Piece• Lead Generating Tool• Lead Nurturing Tool /
Resource Center• Online Retail /
E-Commerce Site
Website: Why is Design Important?
Two Interview Candidates:
Who makes the best first impression? Who are you more likely to take seriously?
Website: Why is Design Important?
This Guy = This Website
Website: Why is Design Important?
This Guy = This Website
Website: Why is Design Important?
• Builds Credibility
• Effectively navigate through the website
• Compels Visitors to take Desired Actions (Conversion)
Website: Why is Content Important?
• Communicates your Unique Value Proposition (UVP)
• Establishes your firm as a thought leader
• Compelling content retains a visitor on your website
• Search engines love unique content
• Valuable content leads to conversion
Website: Increasing Ideal Customer Visitors
• Without effective marketing, a website is like a billboard in a desert
• How do you draw the right eyeballs to your website?
Website: Increasing Ideal Customer Visitors
• Search Engine Optimization (SEO)
– Ranking for keyword phrases
• Search Engine Marketing (SEM)
– Pay-Per-Click (PPC)
• Email Marketing
– Lead Nurturing
– Lead Generation
Web Lead Generation: SEO
• On-page Optimization– Keyword placement– Keyword density– Meta tags– HTML code
• Off-page Optimization– Link building– Article distribution
Web Lead Generation: SEM
• Pay-Per-Click (PPC)– Display advertising where you pay when your ad is clicked on– Google Adwords, Banner Advertising, Facebook, Yelp, etc.– More immediate results than SEO
• Pay-Per-Impression (PPM)– Display advertising where you pay based on 1,000 impressions– Union Tribune, SDBJ, SDDT
Web Lead Nurturing: Sales Tools
Once you have built an audience, stay visible, build value and keep them engaged with:
•Email Marketing
•Blogging
•Social Media Marketing
Web Lead Nurturing: Sales Tools
Email Marketing, blogging and social media help nurture a lead from prospect to customer.
Take Aways & Tips
• Start with strong foundation: an effectively designed website with valuable content
• Always cater to your target market, what they value and their pain points
• Take a holistic approach: every business is different and certain tactics will be more impactful than others
• Most importantly, have a plan and measure results!
Thank You!
For more information, download our White Paper:
Marketing 101: Marketing for Maximum SuccessWhat Every Small Business Owner needs to know about building an online presence
Contact:
Kara [email protected]
