Bottom-line…Hybrid

Meetings & Events Deliver

More Value Part Deux

Presenter – Attendee Agreement

Law of Two Feet

Vibrate Please

Texting, Typing

Welcome

Be Present • Be ActiveUse Respect

Why Are You Here?Get one sticky note

a. Write one thing you want to learn from this session

About

Agendaa) Explore options for

platforms & vendors

b) Discuss questions you should ask venue, equipment & service providers

c) Share best practices for promoting & engaging a virtual & F2F audience

Hybrid FearVirtual will cannibalize F2F event

To engage an audience that does not come to your F2F event

Hybrid Opportunity

What’s Needed For

A Backchannela) Venue with

Internet access

b) Backchannel tool (Twitter, TinyChat, Meebo, Twubs, etc.)

c) Hashtag #

What’s Needed For Livestreaming

a) Digital camera

b) Venue with Internet access of at least 512 kbps

c) Interface hardware for digital to PC

d) Laptop or PC

e) Online livestreaming provider

How Livestreaming Worksa) Film event & send to

online provider (OP)

b) OP software encodes, compresses & formats video

c) OP transmits video to servers

d) Video rebroadcast real-time

Livestreaming Providers iPhone

Livestreaming Providers

Questions to ask venues, equipment & service providers

1.How is the room set?

2.What's the ambient lighting like?

3.Will someone bebehind camera?

Questions to ask venues, equipment & service providers

4.What's your internet access

5.How fast is your internet?

6.Do you have appropriate PC hardware interface?

Questions to ask venues, equipment & service providers

7. What livestreaming online provider do you use?

8. Is your OP password protected ?

9. Does your OP integrate w/ social networks?

Best Practices For Engaging Virtual & F2F Audiences

1. Call the virtual audience a remote audience

2. Ask your production crew forrecommendations on dress

Best Practices For Engaging Virtual & F2F Audiences

3. Establish #hashtag. Marketearly and often.

4. Ask someone to follow the Twitter stream and monitor for questions

Best Practices For Engaging Virtual & F2F Audiences

5. Break the “Fourth Wall”

6. Provide moments of intimacyfor remote audience

Best Practices For Engaging Virtual & F2F Audiences

7. Have presenter stop every10-20 minutes & give F2Faudience an activity. Thenpresenter can talk toremote audience.

8. Show shots of F2Faudience

What We Discusseda) Explore options for

platforms & vendors

b) Discuss questions you should ask venue, equipment & service providers

c) Share best practices for promoting & engaging a virtual & F2F audience

Bottom-line…Hybrid

Meetings & Events Deliver

More Value Part Deux