Braiding Radio with Social Media

Part 1 The Conversational Age

Duck Down & Tune In

Voices in the crowd…

Voices show Faces

Conversation Starters

What SM learned from Talk Radio

Legacy of the Disruptors• Wanted world peace. Failed.• Best we did was PC, web & Social media• Big steps in right direction

Part 2 Why & How to Braid

Braided News• Szechuan quake• Flight 1549• Iran• Cairo

Why Braid?• New listener source• New content source• Low cost/new revenue• Talk radio on steroids• Social now part of life

Radio Today• Talks > listens• Uses SM to self-promote• Lost sense of hometown• Budgets cut & cut

Braided Radio

• A listening host• Hyperlocal • Neighbors as stringers• User-generated content

Framework

• Host model• Topic-focused• Citizen-generated content• Upload vid, audio & photos • Lots of little rewards

5 Ideas1. Students podcast/photo/video 2. Podcast/blog debates on local

issue3. Cross-reference online/onair4. Point out more than in5. Crowdsource [reviews and

polls]

5 More

6. Q&A Column [Quora]7. Local causes8. Guest bloggers9. Tweet program playlists. Sell track10. Merchants provide rewards/prizes

Parting Thoughts

• Restore hometown championship • Listening beats talking• New merchant revenue• Recapture Lost audiences