The Grammys: The Rock n Roll

Wedding of The Year

James AndrewsFounder

Social People@keyinfluencer

Atlanta Los Angeles New York London

3

Our Wedding

3

Friday Saturday Sunday

Green Summit

Social Media Rock Stars Summit

Clive Davis “Pre-Grammy Event”

Events in All GenresGrammy Day

Post Event Airing in UK

4

Our Wedding

4

Friday Saturday Sunday

Honeymoon

Bachelor Party Rehearsal Dinner Wedding Day

5

Finding Communities/Bloggers

5

Classical

Country

Folk

Jazz

Pop/Dance

R&B

Rap

Rock

Tech

Lifestyle

Finding Unique Bloggers (“The riches are in the niches)

Social Media Curators are the new Norman Lear/Aaron Spelling/Oprah

How do you tailor the event experience/story around specific niches

Treat bloggers as professionals

The “stuff” on the “cutting room floor” can be amazing content for bloggers

Green

Technology

Fashion

#TeamBieber

E-Waste

Hawaiian Music

Latin Fusion Jazz

Southern Hip Hop

6

The Events Before The Event

6

Social Media Rockstars Green Summit

TechnologyE-Waste

Social Media

Bob MarleyChamillionaire

Adam Lambert

Digital Distribution

7

Take Your Event LIVE

7

Live Video can drive social conversations around your event

The online community can integrate with the offline community

Not all live video is interesting so think about “producing” content

Does your live event need an event curator

Plan your tech needs in advance

Live content requires promotion (pre/during)

8

Events Are Real Time Communication Opportunities

8

Monitoring the conversation in real time is important

Planning your Listening Game Plan and Strategy

Customized “Listening Dashboard”

Co-moderation Rights

Crisis/Real Time Response PlanningSocial Media War Room

February 13, 2011Staples Center

9

Social As A Part Of The Event Experience

9

Creating signage around proper hashtag to use

Encourage “Check-In” Behavior

Designated Areas For Bloggers

Upload/Social Update Stations

Real-Time Outreach (“Ms. Hudson it’s actually #Grammy”)

10

Sharing The Data Post Wedding

10

Get the information socialized in a timely fashion

Find which analytics are important to the organization

Create a “teachable” moment via data findings

Is there a PR story around the analytics?

1111

Which Analytics Mattered???

The Entire Grammy Story Arc

1212

Which Analytics Mattered???

#HashTags & Mentions

5.6 Million total mentions of Grammy’s and official hashtags across

social media

Twitter #TT 100% (sort of....)

1313

Which Analytics Mattered???

Sponsor Impressions/Blog Mentions/Tweets

Clive Davis Pre-Grammy Gala Check-Ins

#GrammyGreen Mentions

B.O.B. In Flight Surprise Performance

1414

Which Analytics Mattered???

Media Mentions

Mainstream media took notice of the role social media played in driving conversation and engagement surrounding the 53rd Annual Grammy Awards and how Social Media impacted

telecast ratings

1515

The End