Building a Killer Cloud PR Machine

The Newvem Experience and Best Practices

About Me

I’m Cameron. VP Marketing Newvem

Problem that I solve: delivering rapid growth within a 12- 48 month time frame

Experience:• 10 years of marketing & sales within startups• Strategic marketing that generates traffic &

revenue• Extensive awareness and mindshare through PR

That’s me

Building a PR Machine

• The Basics• Crafting the Story• Announcement Types and Strategy• Pitching• Is a PR Firm Right for You?

The Newvem Story

80+Features

2,000+Global Placements

The Basics

• Tell an interesting story• You have serious problems • Know your audience• It’s about building mind share not coverage

The Basics

Above All….

What are the business objectives?

Investment?

User Generation?

Which Users?

Business Development?

Category Positioning?

Credibility?

Trust

Crafting the Story

• Keep the message short and clear• No one gives a sh** about your story• Is TechCrunch, GigaOm, or Information

Week really addressing your audience?• Frame the problem

Case Study

Featured Placements

“Customers get a full picture of their usage in one view” – Alex Williams, TechCrunch“Newvem has organized the flow of data on a server's operation into heat map” – Charles Babcock, InformationWeek

Objective: Integrating Newvem as part of the CIO / DevOps daily workflowStory: Visualize AWS usage across environments and regions

Announcement Types

• Data• Funding • Product features• Guest Posts & Quotes

Pitching Best Practices

• It's all about the audience• No one wants to cover the same story• Embargos are a b***h > for pros only!• Press release = too late• Don't bend the truth

Is a PR Firm Right For You?

• Do you have the right relationships?• Can you communicate as a native English

speaker?• Do you have the bandwidth to maintain?

Working with a PR Firm

• Manage expectations with reality• No guarantees• Will not break or make the company• Costs = ‘marketing’ not PR expenditure• Marathon that is measured backwards• Profile like mad before you sign

Thank You!

Cameron Peron

@cameronperon

cameronperon

cameron@newvem.com