Contessa LopezContessa Lopez

Stage Two: Building your Niche Network

Best Tools to use while Best Tools to use while Marketing yourself during a Marketing yourself during a

Job SearchJob Search Be present on social networking sites Write a blog Have a website Join conversations about your industry Become an expert in something Register your name as a domain name Actively network through social media

9%

6%

17%

11%

25%

4%

26%

Stages of Niche Marketing Discovering your Niche Building your Niche Network Creating your Niche Marketing Tools Selling your Niche

Presentation Objectives Presentation Objectives

At the end of this training stage you will:

Understand networking and its role in Job Searching

Determine who to network with?

Be able to Create & Benefit from Networking Tools

Build Network Sources

Use Social Media Sites to Communicate with your Network

Networking

What is networking? Who do I network with? How do I create a network?

Job Seeking Goal ChartJob Searching Log Book

Job

Seekin

g G

oal

Ch

arts

Sources of Occupational Information Occupational

Outlook Handbook America’s Career

InfoNet Trade Publications The Directory of

Associations Occupational

Outlook Handbook’s 11 major clusters

North American Industrial Classification System (NAICS)

Directories Indexes Chambers of

Commerce Trade Publications Newspapers

Sources for Job Hunting Internet Employers Classified Ads Career/Placement

Centers Employment

Agencies

Government Sites Macomb County Small

Business & Technology Development Center

The Library Newspaper Articles National Newspapers Magazines Internet

Typical Sources for Job Hunting Atypical Sources for Job Hunting

Building your “Niche” Network Telephoning E-mailing Cold Calling Direct Mailing Volunteer

Join conversations about your industry

Actively network through social media

Be present on social networking sites

Q & A