Business and Innovation- final

Alexandra Krupa Professor Klinkowstein

Selected Business Article

How to Save on Everything http://www.bbc.com/capital/story/20131025-how-to-save-on-everything


Budgets help save money


Tracking costs can be daunting


A school cafeteria is an ideal place to examine spending habits of college students

“Ethnographic Research”

The Student Center offers a variety of drinks; however, after observation, students seem more intrigued by the less pricy ice teas rather than the expensive high end brands.



Through observation at Hollister, a trendy clothing store, it was noticed that more people were likely to skim and select clothing from the sales section.



At Dick Sport Goods, it was observed that people were less likely to buy items that were overpriced.


PROPOSAL FOR AN INNOVATIVE BUSINESS

In today’s society, college students highly rely on their cell phones to complete daily tasks. Creating a new application that virtually interacts with the user to help control their usage of money could help them manage a reasonable budget and help them avoid being in debt.



This application would include voice command interacting, and simple graphs and data explaining the consumer’s spending habits.



Allows students to gain management skills, create balanced budgets, rationalize decisions, and appreciate money.



In today’s society, college students highly rely on their cell phones to complete daily tasks. Creating a new application that virtually interacts with the user to help control their usage of money could help them manage a reasonable budget and help them avoid being in debt. This application would include voice command interacting, and simple graphs and data explaining the consumer’s spending habits. Allows students to gain management skills, create balanced budgets, rationalize decisions, and appreciate money.


Mobile Banks Gaining Popularity With Young Consumershttp://online.wsj.com/article/PR-CO-20140212-911942.html

According to the New York Times, GoBank is a new mobile banking service that does not require a minimum balance and offers a plethora of options, such as making payments directly from their phones


http://online.wsj.com/article/PR-CO-20140212-911942.html

U.S. Bank Expands Mobile App Pilot Using Voice Biometrics to Access Credit Card Accounthttp://online.wsj.com/article/PR-CO-20140212-911942.html

According to The Wall Street Journal, mobile banking is becoming more advanced by using voice command to create a more advanced secuirty system.


Mobile banking is huge for small businesseshttp://nypost.com/2014/02/22/mobile-banking-is-huge-for-small-businesses/

According to NYPost, mobile banking is lucrative for small businesses because it makes it more accessible to manage their money and produce more revenue.


Image ResearchAlexandra Krupa Professor Klinkowstein



FIVE TAGELINES

1. Mac, “Think Different”2. GE, “Imagination at work”3. Dell, “The power to do more”4. Ford, “Build for the road ahead”5. Loreal, “Because you’re worth it”


NEW HEADLINE“Balance Your Budget”


Out of Focus Background PictureAlexandra Krupa Professor Klinkowstein


Diagram Sketches


Diagram Sketches


Diagram Sketches



Selected Environment and User ImageAlexandra Krupa Professor Klinkowstein

Selected Device ImageAlexandra Krupa Professor Klinkowstein

Imagined Products/Service in Visualization


Technology

Business and Innovation- final