Business in a Flash

Eric Herzog

CMO, SVP of Alliances

Flash Memory Summit 2014

Santa Clara, CA 1

Storage Challenges in Application

Deployments

• Application Performance

• Latency is the enemy

• IOPS – how many transactions does your storage support?

• I/O gap between storage and server infrastructure

• OPEX / CAPEX

• Power & cooling demands

• Floor & rackspace limitations

2

80%Wait

20%Work

CPU Cycle

with Disk:

t

I/O Wait I/O Wait

Flash Fabric Architecture™(FFA)

64 Violin Intelligent Memory Modules – All FlashStriping across entire system

Built for Concurrent

Mixed & Multiple Workloads

64 Violin Intelligent Memory Modules – All FlashStriping across entire system

RAID Controller

RAID Controller

RAID Controller

RAID Controller

PCIe Switched Storage Fabric

Array Manager

Performance• Over 500K sustained IOPS at sub .5ms latency

at 70/30 RW mix using MLC

• Up to 1M sustained read IOPS

• Automatic Quality of Service

Density• 70TB raw in 3RUs and low power (500W/RU)

Resiliency• Automated, transparent GBC in the

background without app performance impact

• Designed for long flash life with array-wide flash management, wear leveling and vRAID

• Comprehensive Fault tolerant Hardware design: full high availability (HA), Multi-RAID controller (4), completely hot-swappable, and fully redundant

Revolutionizing Data Center Economics

Status Quo All Flash Array

Sto

rag

eS

erv

ers

Ap

ps

Data

Cen

ter

Over-Provisioned

Under

Utilized

Licensed

By Core

Limited

Real Estate

Up to 90% Reduction in

Storage Costs

Up to 80% Reduction in

Cores/Servers

Up to 70% Reduction

in Software Licensing

Up to 90% Reduction

in Power/Space/Cooling

Top 10 Global Telco

• Database writes could not

support new billing

application

• Latency in existing storage

was costing 100’s of

millions in lost billable

revenue

• Performance issues

delayed customer

migration to 4G

• Workload is expected to

increase up to 20x

• 12x application performance improvement

exceeded new software service levels

• FFA performance provides flexibility to scale up to

expected 20X workload increase

• Telco will bill an additional $140M/year

• All flash array 66% of existing solution

• 95% reduction in Power & Cooling

• 98% reduction in rack space

Global Telco Application Benefits

• Business Analytics queries were 2X too

slow to meet company service levels

• Processor performance bottleneck

• Limited staff resources constantly

tuning legacy storage

• Finance and other end users

complaining during peak load periods

• Data center sprawl and complexity

stretching CAPEX/OPEX budgets

Juniper Networks – Challenges

Juniper Networks – Benefits

• 5,645% More performance with 3.5M IOPS versus 62K IOPS

• 3X to 4X faster queries

• 96% Less space due to FFA density

• 350 TB capacity versus 160TB

• 67% Less power

• 33% Lower total cost of ownership

Summary

• 3 x 6264 (iSCSI)

• 2 x 6264 (FC)

Juniper Networks – Benefits

• 3x to 4x Faster Queries

• Zero Complaints During Quarter End

• Fantastic End User Experience during Peak Load

60

40

20

Time (min)

JTAC Overall Volume

77.3%

BUSINESS OBJECTS REFRESH TIME

87%70%

85%

FRA Report PSD Report Daily Backlog Shipment

PJVP (SAN)

PJVP (Violin)

• Loading 40 million SKUs nightly

• Exceeding batch job windows

• Stores working with stale data

• Goal: Reach 450 million SKUs nightly

• Needed data to be used for tracking inventory to

global footprint, analyze sales and adjust pricing

according.

Fortune Global 500 Retailer

• 100M SKUs now process in 3 hours

versus 8 hours

• Applications striped across multiple flash

arrays achieve latencies of .1ms (100

microseconds)

• FFA delivers 1TByte/minute sustained

performance

• Avoided $20M application re-write to

address latency issues

• Achieved predictability in inventory levels

Global 500 Retailer Application –Benefits

Revolutionizing Data Center

Economics

$2M savings in billable hours from

legal team and CAPEX savings

Achieved over $600k in revenue

with Maestro and Array tiering

ERP system is running 4X faster on

the Violin platform

ROI in 11 months & reducednightly reports times by 3x forOracle Business E-Suite

50% savings in total cost ofhardware, software and support

Achieved $400K in operational savings

NATS saved £9M over 4 years.

ROI <1 year with 90% reduction in

billing app reporting time

Reduced the cost per IOP by nearly

9x (from £8.88 to £1.03)