Prepared by

Amr Ali

Agenda

Introduction

BI Definition

Why Companies Deploy BI

Business Insights Evolution

Reports Evolution

BI Gartner Matrix

BI System Architecture

BI & ETL Tools

Real Use Case

Introduction

Information is a very powerful asset that can provide significant benefits to any organization.

Organizations have vast amounts of data but is difficult to access and use.

Data is in many formats, exists on different platforms, and resides in different file and database structures.

Introduction

In order to make a valuable decisions, an organization has to write hundreds of programs to extract, prepare, and integrate data for analysis and reporting.

Instead of doing that you need to implement data warehouse and BI system to get more insights from the data you own.

As BI tools help you do extract, transform, load and integrate heterogeneous data sources into your DWH easily and efficiently.

Business Intelligence

Definition

Business Intelligence is about delivering the right

insights to the right people at the right time in order

to enhance decision making process.

BI is neither a product nor a system.

BI is the collaboration of People and Technology to

help stakeholders make better decisions.

Why Companies Deploy BI

Lots of promises

Faster and Better Customers Segmentation.

Understand the effects of market/ product/ service mix on customer behavior.

Reduce time to answer business questions.

Integrated data is more useful than data in isolation.

Even simple decisions: buy / not buy / discount often need lots of Information that is easy to interpret and represent.

Business Insights Evolution

Stage 1 – Reporting : What happened? Static reports

Stage 2 – Aggregating : Why did it happen? Adhoc Queries

Stage 3 – Analyzing : What is happening? OLAP

Stage 4 – Predicting : What will happen? Data Mining

Stage 5 – Operationalizing : What do I want to happen? Business Intelligence

Reports Evolution

BI Gartner Matrix

BI System Architecture

BI & ETL ToolsWhere/How to start

Real Use CaseLifetime segment Report

Request : Unique users’ life cycle per service

Requested Raw Data Format

Real Use CaseLifetime segment Report

Request : Unique users’ life cycle per service

Data after BI Ready Format

Real Use CaseLifetime segment Report - Final Report

Questions?