Business PresentationsBusiness Presentations

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Plan and organize a presentation.

Plan and deliver a team presentation.

Plan and deliver a video presentation.

Develop effective visual aids.

Practice and deliver a presentation.

Critique your performance as a presenter.

Listen effectively.

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PurposePurpose

ExplainingExplainingPersuadingPersuading

Motivating Reporting

PurposePurpose

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How Formal?How Formal?

The stakes

Audience size

Audience opposition

Need for repeat performances

Complexity

Cultural expectations of audience

OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.4

Use an Outline—Not a ScriptUse an Outline—Not a Script

Absenteeism Rate—Slide 1 4.7% first 6 mo

5% higher than last yr 14% increase in 3 yrs

Industry average = 3.6% (steady)

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The OpeningThe Opening

Quote a well-known person. Ask a question. Present a hypothetical situation. Relate an appropriate story. Give a startling fact. Use a dramatic prop or visual aid.

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Choose a Logical SequenceChoose a Logical Sequence

Criteria

Direct sequence

Indirect sequence

Chronology

Cause/effect/solution

Order of importance

Elimination of alternatives

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Work-Team PresentationsWork-Team Presentations

Assignment of roles

Leader responsibilities

Unity and coherence

Introductions and transitions

Nonspeaker roles

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Video PresentationsVideo Presentations

Clothes and makeup

Posture, gestures, and movement

Eye focus

Visual aids

Operating the camera

OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.9

Overhead TransparenciesOverhead Transparencies

Good quality

Low cost

Easy to use

Easy to prepare

Easy to update

OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.10

Electronic PresentationsElectronic Presentations

Good quality

Moderate cost

Difficult to use

Easy to prepare

Easy to update

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Using Visual AidsUsing Visual Aids

Position yourself stage right of the projector.

Ensure that everyone can read the projected images.

Avoid walking in front of the image.

Turn only your torso when pointing to a chart.

OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.12

Dealing with Stage FrightDealing with Stage Fright

Overprepare.

Use positive imagery.

Recognize that you have something important to say.

Relax your body and breathe deeply.

Join Toastmasters International.

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Keys to Better ListeningKeys to Better Listening

Give the speaker your undivided attention.

Stay open-minded.

Don’t interrupt.

Involve yourself.