But What Do You Actually Do?

Communicating your Nonprofit’s Work in Ways your Donors Can Understand

Nonprofit Tech ConferenceApril 5, 2012

Problem Statement

Is your Online Presence Getting Stale?

Sick of asking “Join Us! Please?!”

Feel like Social Media isn’t HELPING?

Let’s Step Back...

Supporter-Centric

StorytellersFocused on Impact

Relationship Builders

Why are birds chirping?

1. Steady stream of content2. No call to action3. No incentive to act4. No connection to impact5. Your work is never done

Giving Supporters Options

Making it social

Real opportunities to help

Thanking supporters

Turns out

...that’s what supporters want too!

The evolution of social media

Inject your Social Media with...ACTION

Behavior Change

Advocacy

Awareness-Raising

Awareness-Raising

Feedback & Participation

Storytelling

Fundraising

Making it social

Giving Supporters Options

Storytelling

We are Campaigners!

Telling the World

Thanking supporters

CELEBRATE!

Case Studies

Case Studies

Case Studies

Campaign Planning

CommunityFB

TwitterEmail

Newsletter

ImpactPledgesPetitionsDonate

?

EngagementQuizzes

PollsShare your Story

Video

ExampleCommunity

Our NP has an FB page, Twitter handle, Email list, Newsletter, a chapter network,

chapter leader listserv

ImpactThe impact campaign will be all about taking a pledge to do a self-exam once a month. Our

goal is to get 40,000 people to take the pledge.

EngagementWe have great quizzes about cancer risk. Every Tuesday for five weeks, we’ll post a quiz question of the week. Then we’ll do a

“Share Your Story” campaign about members’ experiences being diagnosed.

www.causes.com

Susan Gordon@causes