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Can hotel rooms ever be too tech?Or: Why do I need a degree in quantum engineering to operate your showers?
Martin Kubler FIHCEO – Iconsulthotels
Hospitality, Tourism, & Service Industries Consulting | Innovation Specialist, Writer, Trainerwww.iconsulthotels.com
“I hit a button which, instead of turning on the shower head above me, shot a stream of water from an
unspecified location which hit me directly in the groin.”
The Hotel Show 2015: Special Offer for Hoteliers!
Turn the mundane task of
turning on the lights into a
unnecessarily complex
procedure with this
overcomplicated light switch
cover! Our custom covers come
with a variety of intricate designs
that are true marvels of over-
engineering.
But, but, but! We mean well!
Travellers have changed. The way they travel has changed. The reason(s) they
require accommodation has changed. But…
Yesterday’s Guests
• Easy to Impress
• One-Way Communication
• One Thing at a Time
Today’s Guests
• Hard to Impress
• Multi-Way Communication
• Everything at the Same Time
We asked. They answered.
We asked 218 guests in luxury & midmarket hotel in Dubai a couple of questions…
Research carried out Q1 2015, random samples, 60% luxury properties, 40% midmarket. Sample details available on request.
Would you rather have free breakfast or free WiFi? Pick one option only.
Breakfast WiFi
28% 72%
We asked. They answered.
We asked 218 guests in luxury & midmarket hotel in Dubai a couple of questions…
Research carried out Q1 2015, random samples, 60% luxury properties, 40% midmarket. Sample details available on request.
Would you rather control lights, AC, and curtains via a room control panelor manually / via individual switches?
RCP Switches
39% 61%
We asked. They answered.
We asked 218 guests in luxury & midmarket hotel in Dubai a couple of questions…
Research carried out Q1 2015, random samples, 60% luxury properties, 40% midmarket. Sample details available on request.
Would you pay extra for a room with state-of-the-art interactive TVs that let you surf the Internet and order room service?
Yes No
14% 86%
We asked. They answered.
We asked 218 guests in luxury & midmarket hotel in Dubai a couple of questions…
Research carried out Q1 2015, random samples, 60% luxury properties, 40% midmarket. Sample details available on request.
In your opinion, what’s the most overrated piece of technology you have ever encountered in a hotel room?
Bathroom Telephone 19%
Room Control Panel 26%
iPad / Tablet Controller 17%Multiple mentions were possible, only the top 3 mentions are listed.
So is technology a waste of time & money?
Smart technology = Consistent technology
Smart technology = Technology that adds value
Smart technology = Technology that’s targeted to your audience
Technology rocks your guests’ world, if…
• It adds value – “What’s in it for me?”
• It’s developed from the guest’s
perspective, not powered by your
opinion or perceptions
• It’s consistent
• It’s intuitive
• It’s aimed at the right audience
• It’s supported by great service
A final question. Well, two actually…
How do you tip a robot butler? And what happens if you don’t?
Hospitality, Leisure, & Tourism Consulting
Destination Branding
Sales, Marketing, PR
Operations Consulting, Training, Coaching
Please connect!
LinkedIn: http://ae.linkedin.com/in/martinkubler/
Email: [email protected] | Twitter: @martin_kubler | @iconsulthotels
Download this & other presentations from: http://www.slideshare.net/iconsulthotels/
