Capstone studios 3csofsocialmediaapril2012

Capstone Studios, Inc. © 2012 www.capstonestudios.com

1Thursday, April 5, 2012

Cut Through the ClutterCapstone Studios, Inc. © 2012 www.capstonestudios.com


• Social is much more than being social.

• Itʼs an indispensable and powerful marketing tool that can build brands, create awareness, open global communication for learning or even hiring.

• It also levels the playing field.



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How Do I Make Social Media Work for My Company?



• Social Media has changed the way business is conducted.

• Itʼs changed politics… and countries.

• Even the US president uses Twitter.

• According to a WSJ article on Monday, Internet use is banned in Cuba because social media could topple the current regime.

• But beyond sharing vacation photos via your smart phone ~ how do you make it work for you?



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onsistentlyCapstone Studios, Inc. © 2012 www.capstonestudios.com


• Create. Connect. Consistently.

• The simple 3C rule. It's easy to follow.

• And almost every social media falls under one of these 3 Cs.



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• Create something worth sharing.

• Creating interesting and valuable content will set you apart from your competition and make your site ʻstickyʼ which will in turn boost traffic across your platforms and increase qualified leads who are most likely to engage with your product or service.

• Loyal users become ambassadors of your brand.

• Twitter only allows 140 characters. When creating content, keep it short. Abbreviated words work harder and carry more meaning. Think of what LOL means, or #OWs.

• Several sites auto shorten long links. I prefer Bit.Ly because I can track it.



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• Marketers and consumers arenʼt always aligned in what they want. So creating relevant content should be a priority.

• In an IBM customer relationship management study 4 months ago, IBM discovered a huge perception gap between consumers and businesses trying to earn their business.

• In recessionary times, discount matter most.

• Part of Grouponʼs huge success was delivering on what customers ranked highest.

• Find out what your customers want most, and deliver on that first.



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• Connect to your customers where they already spend their online time.

• There is no single social media platform that answers every need.

• With a little bit of research, you can find out what platforms will probably yield the best results.

• If in doubt, find a “model” site or competitor and watch what they do. For an offline example, if you were going to invest in a new area, youʼd want to find out where Walmart and Costco were building new stores - Theyʼve spent millions on research which you can leverage. Itʼs the same online.



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• For business to consumer companies like retail and hospitality brands, this may include Facebook, Flickr, Tumblr and even Instagram and Pinterest.

• For local services like doctors and dentists, Yelp and 3rd party community sites like Urban Daddy, 4-square and other geo-based sites may work best.

• And for professional service companies, it may be better to reach out through LinkedIn and Google+.



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Share



• The one common ground is blogging - where you can share your post through multiple channels when youʼre finished. Wherever you have original content, you should give readers easy to use tools that allow them to share what youʼve written.

• Most Internet browsers and mobile & tablet devices include sharing apps.

• The other important advantage is that you can control the headline text and linked content so you can track whatʼs been shared.

• With so many little icons, it may seem redundant but do not get confused with follow versus share. You need both.



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• In social media, consistency is the frequency of how often you engage on a regular basis which also includes timing.

• The majority of social media activity takes place on the east coast - thatʼs 3 hours ahead of us.

• The frequency of your social media activities will impact your success.

• Use a social media management site like Hootsuite or TweetDeck let you schedule your posts.

• Set up a team. Most travel related brands have a dedicated team to maintain a 24-7-365 social media presence.

• Create a monthly calendar to schedule the most important activities at one time and delegate.

• Smart phones and tablets are time saving investments because they come with the most important social apps and tools to help manage your social media efforts from wherever you are.



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• Since timing is important, you should have 5 social engagements throughout your day.

• Generally, peaks occur mid day, and again at the end of the day.

• Timing fluctuates based on the channel, type of user, product or service and even gender.

• For Facebook, Saturday is the most important sharing day.

• And it makes sense that high peak hours make it more difficult for your message to push through,but it also translates to more commentary.



Google is ubiquitous. A must in social media success.



Google is ubiquitous. A must in social media success.



• Google has something to do with everything you do online.

• Having a gMail account and a Google+ Page is important to online success.

• Facebookʼs Timeline change for Business Pages is this Friday. Be prepared.



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onsistentlyCapstone Studios, Inc. © 2012 www.capstonestudios.com


• Remember the 3 Cs. Create - Connect - Consistently!

• Create something worth sharing. Keep it short.

• Connect on relevant social media platforms.

• Where your customers already engage.

• Consistency keeps you in front. Make frequency part of your social media plan.



Thank YouCapstone Studios, Inc.

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Capstone studios 3csofsocialmediaapril2012