Presentation for:1234 Property Address here

Prepared by: Your Name, your designation (ex: CRS) here

Insert property photo here

I will be your guide through the process.

Selling a home is a complex process, with multiple variables affecting the

outcome. I will share my knowledge with you throughout the many stages of

the sale. Here is a snapshot of those stages:

I will manage the details of your home sale.

You can rely on me to manage the important steps of your home sale, including:

Mutual Acceptance

Neighborhood Review

Form 17

POS/Resale Certificate

Financing Application

Financing Contingency

Inspection Notice

Title Policy Review

Contingent Sale of Home

Closing Date

I will manage the details of your home sale.

I will also be responsible for:

Copies of completed Purchase and Sale Agreement to office, lender, seller, escrow

Change of status in NWMLS and update office listing status sheet

Form 17 to selling broker

Call escrow officer; confirm file set-up: File # Closer:

If using American Home Shield, send application to escrow

Call lender and confirm buyer’s application and pre-approval

Confirm deposit of earnest money

Order Resale Certificate, Public Offering Statement of HOA records if required

Resale Certificate or Public Offering Statement to selling broker

Review Preliminary Title commitment with seller

Respond to inspection notice and coordinate with any required contractors

Check on status of appraisal and loan approval with lender

Check on appraisal, status of work orders and confirm septic inspection if required

Call escrow: confirm receipt of loan documents and fax any post-contract addend/receipts

Schedule escrow appointment for seller

Confirm buyer/seller signing; remove marketing materials and keybox from home

Arrange for seller’s proceeds delivery

Confirm closing, call seller and arrange key exchange

Post-closing follow up

Rate your needs and priorities.

To help me determine how best to make your home’s sale a success, please

rate the importance of each component below.

Rate your needs and priorities.

From the list of my skills below please rate how important each one is, based

on your needs and your sense of what will help make your home sale the

most successful it can be.

Rely on my expertise during your transaction.

I’m committed to your success and have received extensive training on how to help

your real estate transaction proceed efficiently. You can rely on my knowledge and

professionalism as I champion your interests. I’ll provide you with:

Expert consultation through the entire process of selling your home

Relevant and timely market knowledge

Professional interpretation and analysis of information

Strong guidance and insight on quality of offers

Transaction management

Issues management

Post-closing advice and issues resolution

Place your photo here

Count on me to be your advocate.

Analyzing an offer is a crucial point during the home selling process. I know the ins

and outs of real estate contracts and will use that knowledge to your advantage.

Through Coldwell Banker Bain’s extensive training opportunities, I stay up-to-date

with issues and trends in contract management, so I can help you obtain the

maximum price for your home.

I take pride in being a skilled negotiator after an offer is made. One of the greatest

opportunities to preserve the equity in your home will come during the negotiation

of the structural inspection. With my in-depth knowledge of the inspection process

I will negotiate intelligently on your behalf, limiting obstacles while preserving the

sale of your home.

Finally, I won’t take your home off the market until I am confident the buyer of your

home is financially qualified. I will assist you in obtaining the best possible

evidence of the buyer’s ability to get a home loan. In some cases we may even be

able to insist on the buyer being pre-approved with our partner, Landover

Mortgage, to ensure a smooth transaction for you.

I give you my word with Guaranteed Services.

When you list your home with me, your

satisfaction will be my sole focus. In fact,

Coldwell Banker Bain makes this promise

to you: they will guarantee my services.

That’s the company’s way of saying they

have confidence in the way I do business.

So when you place your trust in me, CB

Bain backs up my obligations to you as

no other real estate company does.

How? With our Guaranteed Services, you

may discontinue our agency relationship

if I haven’t marketed your home as we’ve

both agreed. So you can have peace of

mind, knowing that my company and I

guarantee my professional services.

Partner with the best in the world.

I’m proud to partner with Coldwell Banker Bain to bring the highest standards to

your real estate transaction. These high standards have given CB Bain an

unparalleled legacy of success. We’ve been rated by both Real Trends and RIS

Media’s Real Estate as one of the Top 20 most productive residential real estate

companies in the United States.1 And, out of more than 3,300 Coldwell Banker

offices globally, we consistently rank as one of the top two affiliates in the world

and as number one in the West.2 So partner with us and let our high standards

and proven track record bring superior success in selling your home.

1Based on closed sales volume. Coldwell Banker Bain combines with Coldwell Banker Seal in Portland as a single Coldwell Banker affiliate. 2This

designation is awarded each year to the Coldwell Banker residential affiliate with the highest Closed Adjusted Gross Commission Income.

We offer you the most support.

Being able to handle all unforeseen issues in a transaction requires a strong

foundation of support. During the biggest financial transaction of your life, you can

count on us to provide you with:

The best-trained brokers in the industry. Education is an ongoing priority at

Coldwell Banker Bain. The result is that our professionals anticipate closing

issues and know how to deal with them quickly to keep a transaction moving.

Full-time managing brokers. With an average of 20+ years of experience in

real estate, our principal managing brokers have handled thousands of

transactions, and are available to our brokers and their clients seven days a week

for counseling and problem solving.

A coordinated network. Through a broker-to-broker network, our offices work

in complete cooperation to instantly access and share needed resources to

keep your transaction on track. Our offices are staffed with experienced

professionals who assist our brokers, whether it be in marketing your property

or handling the paperwork from your home sale.

Partnerships. We have established business partnerships with industry leaders

in mortgage, title, escrow, and home warranty services to ensure that your

transaction proceeds as smoothly and efficiently as possible.

Our brokers out-sell and out-perform.

We take the buying and selling of real estate very seriously. In fact, no other real

estate company offers its brokers more training, educational opportunities and

inter-office support. The result is that CB Bain brokers are experts at managing

complex real estate transactions from start to finish.

In the end, our superior performance is evident. In 2010, our brokers sold their

clients’ properties for an average price that was $166,000 more than the

Northwest Multiple Listing Service average. In fact, Coldwell Banker Bain’s

brokers so outpaced the field that their average sales price was $117,000

greater than that of our nearest competitor’s brokers.*

So choose Coldwell Banker Bain and me for outstanding performance and

superior results.

*Data reflects transactions of single family residences and condos in the combined areas that comprise the Northwest Multiple Listing Service from 1/1/10-12/31/10.

We have a strong history in Western Washington.

Coldwell Banker Bain, founded in Seattle as William A. Bain Associates, has operated in

Western Washington for 39 years. In 1993, the firm purchased six Coldwell Banker-owned

real estate offices in King and Snohomish counties and joined the Coldwell Banker system

as an independently owned and operated franchise.

The worldwide prominence of Coldwell Banker, combined with William A. Bain’s local

reputation for superior service, helped Coldwell Banker Bain emerge as the Northwest's

largest nationally-affiliated real estate firm and one of the largest Coldwell Banker

companies in the world. With 25 offices in Clark, King, Kitsap, Pierce, Snohomish, Thurston

and Whatcom counties, our brokers serve the Western Washington region including the

Seattle, Bellevue/Eastside, Bellingham, Everett, Longview, and Tacoma markets. Our

Oregon-based division, Coldwell Banker Seal, services the Portland metropolitan area.

We have 3,300 offices in 50 countries on 6 continents.

You will benefit from the global reach and worldwide connections of Coldwell

Banker Bain. Through our affiliation with Coldwell Banker, the world’s premier

real estate company, we have over 3,300 sister offices throughout the world

with over 92,000 sales associates. We call on this network daily to market our

clients’ homes and to reach – literally – a world of buyers.

No other local real estate company has our connections. When you list your

property with us it will gain exposure to buyers and investors from Central and

South America, Europe, Asia, Africa, and Australia. We know that in today’s

world your buyer could be anywhere. Only Coldwell Banker is everywhere.

We have 3,300 offices in 50 countries on 6 continents.

Countries and territories with a Coldwell Banker presence:

Aruba

Australia

Bahamas

Belize

Bermuda

Canada

Cayman Islands

China

Colombia

Costa Rica

Dominican

Republic

Ecuador

Egypt

France

Guatemala

Honduras

India

Indonesia

Ireland

Italy

Jamaica

Japan

Kuwait

Lebanon

Malta

Monaco

Mexico

Netherlands

Netherlands Antilles

Nicaragua

Panama

Peru

Puerto Rico

Romania

Singapore

South Korea

Spain

St. Kitts|nevis

St. Martin

Turkey

Turks & Caicos

United Arab Emirates

United States

Venezuela

Vietnam

Virgin Islands (UK)

Virgin Islands (US)

Relocation is one of our specialties.

Coldwell Banker Bain is the primary provider of relocation services to many of

our region’s largest employers. In fact, in the past year alone we assisted over

4,600 transferees.* We are also the international Cartus broker for Western

Washington (Cartus is the largest relocation company in the world).

We know that in today’s world your home’s buyer could be anywhere. That’s why

we’ve worked hard to develop our vast relocation network, so that we can

showcase your home to buyers everywhere.

* Transferees assisted by Coldwell Banker Bain and our Portland-based sister company Coldwell Banker Seal.

We speak your language.

At Coldwell Banker Bain we pride ourselves on our diversity. Our brokers come from

a variety of cultural and linguistic backgrounds, speaking over 30 different

languages. This means we can connect with buyers from many different Western

Washington communities and from around the world to market your home.

International buyers come to us through Coldwell Banker Bain’s relocation

department, the region’s largest, and through Coldwell Banker’s global network.

So when buyers come to us, from around the world or around the corner, we are

ready and well-equipped to meet their needs. While many of our agents are fluent in

multiple languages, every Coldwell Banker Bain broker speaks one language

fluently: that of the real estate transaction.

Other languages currently spoken by our Realtors:

Afrikaans

American

Sign Language

Arabic

Armenian

Cambodian

Cantonese

Danish

Dutch

Farsi

Filipino

Finnish

Italian

Japanese

French

German

Greek

Hindi

Korean

Mandarin

Norwegian

Persian

Portuguese

Romanian

Russian

Spanish

Swedish

Tagalog

Taiwanese

Telugu

Ukrainian

Urdu

Trust matters.

Trusting in your broker is crucial to having a positive experience when selling your

home. Coldwell Banker Bain and I regard this trust as our highest goal and most

important asset.

I wanted to share with you a few key points from a CB Bain statement that illustrate

my company’s commitment to gaining – and maintaining – your trust:

We are committed to helping our clients buy or sell a home and to being their

advocate every step of the way.

We are always 100% accountable to “get it done” on our clients’ behalf.

We respect our competition and the right of others to have different business

philosophies; at the same time we never compromise our own core principle of

accountability.

It’s the company’s role to resolve issues expeditiously and fairly, remembering that

we must always “do the right thing,” both for our brokers and for their clients.

In other words, I can rely on Coldwell Banker Bain so that you can rely on me.

At CB Bain we pride ourselves in being a full-service real estate brokerage. This

means we’ll be your partner and advocate every step of the way – before, during

and after your transaction. We base our commission structure on this full-service

model and back it up with results for you. What are the key differences that allow

us to deliver these results?

Choose full-service for maximum return.

Our Knowledge. Coldwell Banker Bain brokers receive ongoing, proprietary

training so that they always have superior knowledge of contracts, the sales

process and negotiation techniques.

Our Support. CB Bain’s principal managing brokers are committed to being

available to help their brokers and clients, even on nights and weekends.

Our Scope. Through our affiliation with Coldwell Banker we have true global

access, providing you with a vast network of resources and buyers.

Our Internet Presence. We provide maximum exposure for your property on

the award-winning cbbain.com and its many affiliate websites.

Our Resources. Our partners in mortgage, title, escrow and home warranty

services can work with us to complete your transaction in a faster, more

seamless manner. We also have the risk management tools to resolve any

issues that may arise between negotiating parties during the transaction.

Choose a Realtor.®

All Coldwell Banker Bain sales associates are Realtor® members.

Realtors are subject to a national code of conduct and strict business ethics

that govern their relationships with clients and other Realtors. Non-Realtors

do not have to follow these standards.

Realtors are required to complete a Code of Ethics training class every four

years to maintain currency. Ethics training is not required for non-Realtors.

The National Association of Realtors enforces these business rules through

a professional standards hearing process locally. There is no process for

the public to file a grievance against a non-Realtor.

The term Realtor has come to stand for competency, fairness, and integrity.

Working with a member of the Northwest Multiple Listing Service does not

guarantee you’re working with a Realtor. Not all members of the NWMLS

are Realtors.

Choosing a Realtor increases your home’s chance of selling for more and

reduces the possibility of costly liabilities.

Professional partners, exceptional results.

Our industry partners bring professionalism and precision to every transaction and

work with us to assure your home sale’s success.

As both a mortgage banker and mortgage broker, Landover Mortgage has maximum

flexibility to offer you the best price, best response and the best service to meet your

closing date. Visit Landover Mortgage at www.landovermortgage.com.

Rainier Title’s highly trained professionals and cutting-edge technology tools assure

efficiency and accuracy in each transaction. Visit Rainier Title at www.rainiertitle.com.

Escrow Professionals of Washington (EPOW) believe that the most important element

in a successful real estate closing is trust. They’re committed to delivering exceptional

service tailored to your specific needs. Visit EPOW at www.escrowpros.com.

Studies show that homes protected with a Home Warranty have a higher acceptance

with buyers, often improving the chance of selling, selling more quickly, and at a higher

price. Our partnership with American Home Shield gives you a competitive edge in

today’s real estate market. Visit American Home Shield at www.ahs.com.

We give back with Community Partnerships.

Our Community Partnerships are a unique program designed to help local non-

profit organizations with their humanitarian efforts. Through these partnerships,

Coldwell Banker Bain brokers have donated more than $1.44 million to over 650

non-profit organizations.* It’s our way of saying “Thank You,” by giving back to the

communities where we live and work.

For more information on Community Partnerships, contact me.

*Coldwell Banker Bain brokers have participated in Community Partnerships since 1988.

I’ll market your home exactly where buyers will find it.

Using available data, I will focus the marketing of your home on the avenues

that are most likely to reach potential buyers. Immediately upon listing your

home I’ll do three things that typically account for 84% of the ways buyers find

their home (see chart):

1) Get your home exposure

on the top real estate

websites.

2) Market your home directly

to other real estate

brokers, including those

within my own office and

company.

3) Use the most effective

signage to capture the

attention of potential

buyers, including when I

hold an open house.

Rely on my knowledge to determine your home’s value.

Assessing the correct value of a home requires knowledge and experience. There

are numerous variables that impact how much a home is worth; my role as your

Coldwell Banker Bain broker is to assess which factors are most relevant, and to

analyze their impact.

Factors that may impact the current value of your home include:

Physical Qualities

Size of home & lot

Number of rooms

Floor plan

Location

Age of home

Current condition

Market Conditions

Economic conditions

Mortgage rates

Buyer demand

Seasonal demand

Price of recently sold

properties

The Competition

Number of similar properties

for sale

Prices of competing properties

Location

Physical condition

These factors generally do not influence the value of your home:

The original price you paid for the home

Cash proceeds you want/need from the sale

Tax-assessed value of the home

Amount of money invested

Past appraised value

Setting the right price for your home.

Setting the price of a home is a crucial step in the selling process. You can count on

me to educate you about the true market value of your home, so that together we’ll

make the best decision regarding where to price it. Here are some rules of thumb:

Price Exceeding Market Value. When a home is priced above its current market

value, it fails to be presented to the highest-probability buyers. People interested in

the price range in which the home is listed may dismiss it when they compare it to

similarly priced properties. Likely buyers may never see the home since it is priced

outside of their range. For these reasons, an overpriced home will encounter a

longer list time and, in the end, may sell at a lower price.

Price Near Market Value. A home priced near its current market value generates

exposure to the best pool of prospective buyers. Its pricing is competitive with

similar properties on the market and those targeting this price range are true

potential buyers. Homes priced near market value generally sell within a reasonable

time frame.

Price Below Market Value. Homes priced below the market generate considerable

exposure very quickly and are likely to be considered a “Great Buy.” As a result,

homes priced below market value tend to sell more quickly.

The effect of a home’s time on the market.

Pricing your home aggressively at the outset creates the best opportunity to sell it

for the best price in the shortest amount of time.

When a home is first listed, all of the buyers looking for a home in that price range

and in the home’s general geographic area will determine whether they want to

see it. There is only one chance at this pool of buyers, and that is during the first

couple of weeks a home is listed. If the home is not competitively priced, the pool

of buyers will ignore it and the opportunity to capture their attention will be

missed. After the first few weeks, the only people seeing the home will be the

ones newly entering the market, so activity levels will decline.

Buyer

Activity

1 2 3 4 5 6 7

Weeks on Market

I give you tools to showcase your home.

Potential buyers warm to homes in which they can easily visualize themselves living. Prior to

broker previews, buyer showings and open houses, pay attention to the exterior and interior

condition of your home. Here are a few tips I recommend to attract the most buyers:

Tips for your home’s interior

Pick up clutter, toys, shoes and clothing.

Make all beds.

Tidy bathrooms and set out “show” towels.

Dust quickly and vacuum carpets/floors.

Straighten rugs and throw pillows

Empty wastebaskets.

Clean kitchen, put dirty dishes in the

dishwasher.

Open shades and turn on lights.

Open windows slightly to freshen rooms.

Turn off TV and play soft background music.

Prepare tables with flowers or place

settings.

Set out coffee table books or a board game.

Keep pets out of the way and make sure the

home is “pet-odor-free.”

Tips for your home’s exterior

Mow grass; keep shrubs trimmed and trees

pruned.

Pick up garden tools, hoses and newspapers.

Sweep front walkway, porch and any outdoor

living spaces.

Clean up after pets.

Add decorative plantings or hanging baskets.

Additional tips

Secure jewelry, cash, prescription

medications and other valuables.

It’s best to leave while your home is being

shown.

Refer inquiries from people not

accompanied by a broker to me; I will

prescreen them for you.

I will open the door to more buyers.

An open house can be a very effective way to find buyers for your home. It gives

more market exposure to your property and provides the opportunity to have

multiple sets of buyers view your home simultaneously. Since almost half of all

buyers use an open house as an information source during their home search*,

I understand the importance of holding an open house at your home.

Not all brokers take these steps to promote

an open house, but I do. Simply put, if I host

an open house at your home, I’ll make sure

it gets the widest possible exposure to the

most buyers across the market.

When I host your open house, I’ll promote it to the widest range of buyers in the

market. I’ll advertise it on CBBain.com, coldwellbanker.com, openhouse.com,

and will make sure it receives additional local exposure by entering it into the

Northwest Multiple Listing Service’s open house database so that it appears on

other brokerage websites as well.

* Source: National Association of Realtors® 2010 Profile of Home Buyers and Sellers

I’ll help you enhance your home’s appeal to buyers.

Home staging is an important step in preparing your home for sale. Properly done,

it can have a dramatic impact on the demand for – and final price of – your home.

Before staging, your home is likely to have a strong imprint of your unique taste,

furnishings, colors and decor, which can distract the focus of the buyer. After

staging, the best features of your home are brought to the foreground, allowing

buyers to imagine your home as their own.

If you wish to stage your home yourself, I’ll get you started with a needs

assessment. I can also recommend one of the region’s top professional staging

services. Either way, I’ll help you enhance your home’s appeal so that it stands out

to the most buyers and apart from the competition.

A winning combination.

When you list your home with me, it will appear on some of the most visited real

estate websites. These include the award-winning coldwellbanker.com, as well

as other high-traffic sites that utilize multi-tiered search criteria to drive targeted

buyers to your home.

CBBain.com

coldwellbanker.com

coldwellbankerpreviews.com

cbseal.com

Realtor.com

Trulia.com

Zillow.com

OpenHouse.com

Homes.com

FrontDoor.com

Cyberhomes.com

nwhomes.com

HomeFinder.com

seattletimes.com

Yahoo! Real Estate

AOL Real Estate

Google Base

Oodle

century21.com

bhgrealestate.com

era.com

Through Coldwell Banker Bain’s many online partnerships (list below), I’ll deliver

increased web exposure for your home and – even better – qualified buyers.

Now that’s a winning combination!

I’ll market your home with video.

More and more consumers watch video online. In fact, studies show that after

consumers watch an online video, over half move closer to making a purchase.

This means video can be an extremely effective online marketing tool.

So when you list your home with me, I can feature it on cbbain.com with a high

quality video presentation. Not only can I showcase your video on cbbain.com,

I can also broadcast your home to potential buyers across the web on YouTube

and Google.

Home shoppers who view a video of your home

online are much more likely to be engaged with

and entertained by the listing. These potential

buyers will feel as if they’ve visited your home

in person, before they’ve even stepped through

the front door.

Our many search options lead buyers to your home.

According to the National Association of Realtors, 90% of homebuyers use the Internet as an

information source during their search. With this in mind we’ve developed our award-winning

website, CBBain.com, with plenty of search options so buyers can easily find your home.

Interactive Home Search. When buyers enter their search criteria on the home page

of CBBain.com, they can choose a Map option which engages our Interactive Home

Search feature. This gives them high-resolution images of your neighborhood with

options to view your property from multiple angles.

Neighborhood Search. Buyers can also find your property using our Neighborhood

Search feature which allows them to search by property type, home attributes, or extra

features such as a view or waterfront location.

Zip Code Search. Buyers looking for homes in your neighborhood can narrow their

search to the zip code level, right from the home page of CBBain.com.

Radius Search. We’ve built this innovative tool to display every home for sale within a

specified distance of an address.

My Home Planner. CBBain.com also will do the searching for your buyer through our

My Home Planner tool. When buyers engage this feature, they receive emails with a

complete list of new homes – like yours – that meet their pre-selected criteria.

Our web tools keep buyers focused on your home.

We’ve designed CBBain.com with search options that lead prospective buyers to

your home. These tools will keep them focused on it:

My Home Planner. This tool emails buyers a complete list of new-on-the-market

homes that meet their search criteria, letting them get a jump on hot properties, like

your home, that meet their specific needs. My Home Planner also allows buyers to

save your property to their Favorites list so it stays at the top of their minds.

Property Detail Page. Your home will have its own web page on cbbain.com with as

many as 15 photos of your home and detailed information specific to the property.

This is where buyers will find a video or virtual tour of your home as well.

Social Sharing. Interested buyers can share your listing directly from its property

detail page by emailing a link to it or by posting it to Facebook and Twitter.

Property Flyers. Buyers can easily print out a flyer with photos and details about

your home. They can even map your home for easy directions to a showing.

Mortgage Calculator. Buyers interested in your home can estimate the mortgage

payment quickly and efficiently with the easy-to-use calculators on CBBain.com.

We’ll share your home across social networks.

Social networking sites are more popular than ever, with 75% of American

households using these digital communities to connect and communicate. In

fact, social media usage now exceeds web-based email usage. Recognizing the

significance of these trends, we’ve developed a tool to easily share your home’s

web listing with prospective buyers across the two most popular networks,

Facebook and Twitter.

Icons for these sites will be positioned on your home’s property detail page on

cbbain.com so that buyers can easily post a link to the page on Facebook and

Twitter. Users can add their own comments before sharing the information with

their social networks.

* 2010 Nielsen report: Internet & Social Media Consumer Insights

With this tool you, your family and friends,

and I can all share your home’s web listing

with our social networks. In an instant, your

home will gain significant added exposure to

potential buyers within these thriving digital

communities.

We use texting to attract buyers.

Coldwell Banker Bain is committed to finding effective new ways to attract buyers to

your home. According to the National Association of Realtors, over 50% of buyers

use For Sale yard signs as an information source when home searching.* With this in

mind, we’ve combined the effectiveness of For Sale signs with the convenience of

text messaging to make it easy for buyers to learn more about your home.

By texting a number displayed on your property’s sign, buyers receive key

information about your home quickly and conveniently. Additional options allow the

buyer to request more information or to interact directly with me to set up a

showing.

Buyers who pay attention to For Sale signs are

already interested prospects. With our user-

friendly texting technology we have yet another

way to connect with them. They’ll receive instant

information about your home, making it stand

out from the competition – in their minds and on

their mobile devices.

* Source: National Association of Realtors® 2010 Profile of Home Buyers and Sellers

You deserve more.

You’ll benefit from the many steps I’ll take to target the best buyers for your home,

steps that go way beyond the industry standard.

Get the holiday edge.

We can get an edge on the market by listing your home during the holidays. Here

are some of the reasons to consider doing so:

Motivated Buyers. End-of-the-year buyers are more serious and motivated.

Some buyers receive a favorable tax deduction on closing costs before year’s end.

Also, corporate transferees may not be able to wait until the spring to buy.

Less Competition – Fewer homes on the market during the holidays means less

competition for the serious buyers who are actively looking.

More Time – During the holidays, many buyers have

more time to look at homes. Lenders and escrow agents

are typically less busy and have more time to devote to

the successful close of your home.

Holiday Appeal – Buyers can respond more emotionally

during a holiday home search. Neighborhood festivities,

decorated homes, and the spirit of the season all can

positively influence a buyer’s decision to make an offer.